Summary With the gradual improvement of the economic level of modern life, people have begun to show more and more obvious interest in novel things, and independence and individuality are also reflected in the process of people's pursuit of various things. As a child's first birthday party in this world (also known as "grabbing the week"), parents also have more requirements, how to correctly understand the current market environment and design a plan with certain uniqueness It is also very important. Our team has adapted to the development of the times and designed and written this plan based on the needs of parents and children. Babies are innocent, simple and simple, so we followed the baby's nature and used balloons and puzzles as the main props in the on-site decoration to create a "dream kingdom" for the child that belongs only to him. We first conducted a SWOT analysis of the market environment to understand our opportunities and challenges. Then we used the traditional 4P combination to introduce the product, price, promotion, and channel strategies in detail. Finally, we summarized and budgeted the on-site layout and financial costs. Highlights: Clever use of puzzles Contents 1. Preface 2. Marketing strategy for the anniversary banquet 1. Product strategy 2. Channel strategy 3. Promotion strategy 3. On-site deployment and control 1. Venue layout 2. Banquet process (time arrangement) ) 4. Price and Financial Control Preface: For every child, it is an indispensable ritual to welcome their own life. A good start is full of good meanings for everyone. The main purpose of this planning is to hold a grand and lively birthday party for the children who are about to turn one year old, so as to give them a good start in life. We carried out a series of birthday celebration ceremonies in the form of a banquet. Design and planning. "Dream Kingdom" creates a happy world full of innocence and childlike interest for children, allowing them to start the most beautiful journey of their lives in the dream kingdom and piece together their future step by step. Product concept: the sum of any tangible items and intangible services that can be obtained by guests during the banquet to satisfy their needs and desires. Product composition: Location (No. 1 Jiangbin East Road) Facilities and equipment (LED screen, lighting, music, etc.) Service (personalized service) Atmosphere (the dreamy feeling of a fairy tale world) The core product of the first-year banquet is the dishes. In addition to preparing these dishes, you should also prepare some food for infants and young children. We can prepare some puzzles on site. The indispensable program in the first-year banquet should be the creative cake promotion strategy. There are many ways to promote promotion. Advertising, personal selling, business promotion, and public relations are some common ways. Specific strategies: 1. Place some brochures in the rest areas of high-end beauty and fitness clubs. 2. Optimize the hotel homepage and subdivide the directory. 3. Keep information records for guests preparing for weddings in the hotel. 4. Buy information from major wedding companies and give corresponding commissions. Channel ? Develop a package. Develop an affordable children's birthday package with a variety of options. Make this package special for the hotel and attract customers to book the banquet hall. ? publicity. Promote the features of the birthday party online or on TV to let more people know that Wanhehaosheng has special children's packages. ?Retain old customers. Countless couples hold their weddings at Wanhe ML every year, so it’s even easier for their children to have birthday parties at Wanhe ML. Provide shrouds for the baby and decorate the banquet hall in a childlike way

Before the banquet, set up a childlike welcome table and wedding box outside the hall, and prepare red envelopes for guests to use. Focus on the decoration in the hall. To enhance the childlike and cute atmosphere, hang some colorful balloons, windmills, children's photos, cartoon stickers, and place some teddy bears and Mickey Mouse. Choose some relaxing and cheerful children's theme music as the background music. Since it is a children's first-year banquet, the tableware used must also have cartoon colors, such as cartoon spoons, bowls, chopsticks, cups, etc.

Provide pre-meal sweets and prepare cake trolleys, cake knives, and candles. Check the distribution of drinks and ensure that chairs are aligned according to the dining table. The reception staff prepares baby chairs and cribs. Prepare baby's sleeping supplies such as abacus, calculator, and pens in advance. Waiting for some children's play