In the era of the new economic normal, the income of the general public is restricted, the growth of consumption power is declining, and business has entered a cold winter, especially physical stores, which are squeezed by multiple costs such as e-commerce, rent, taxes, transportation, and labor. It can be described as struggling. Of course, this does not mean that there is no way out for physical stores. If you must do it, try to avoid industries and fields where e-commerce has a greater impact. Such as:

1. Catering. It is a necessity at all times and is increasingly integrated into people's lives. Mid- to low-end restaurants in cities and towns can operate three shifts of breakfast, dinner, and late night snacks to offset the pressure of rent and taxes and survive in the cracks.

2. Medicine. People get sick from eating grains, and hospitals use medicines to support them. Many people, in order to save money, often go to hospitals to see doctors and buy medicines from pharmacies, and it is difficult for e-commerce to replace them at present.

3. Fresh food. The non-standard and fresh nature of fresh agricultural products, as well as the randomness of people's purchases, determine that e-commerce cannot dominate the world; the standardization of urban management and the accelerated pace of life have given rise to community fresh food convenience stores.

4. Hosting. The aging of the population and the liberalization of the two-child policy have provided opportunities for the development of the elderly and child care industry.

5. Beauty, hairdressing, fitness and other life services. As people pay more and more attention to the quality of life, it has certain development potential.

Of course, due to limited space and knowledge, we cannot list them all, they are for reference only.

I am a physical store operator. As for what is better in physical stores, there is nothing easy or difficult to do in the field of physical stores, but generally speaking, physical stores nowadays are indeed better than There was a recession in the past few years, but now in the Internet society, most people have chosen to shop online for convenience. Coupled with competition from all walks of life, high rents, and the instability of physical stores.

Let’s talk about myself. I started my own business in 2016. At that time, I chose building materials, doors, windows, floors, and wardrobe items that were related to my husband’s work. In the first two years, I started my own business. , the business is still relatively stable, but has declined significantly in the past two years. In the past few years, you didn't have to go out to do business, and business would come to you. Now, if you don't go out to do business, you can only wait and wait.

The emergence of the Internet has made physical stores in many industries seem like nothing. For example, for clothing, there are Taobao, Vipshop, Mogujie, and other platforms. Cooking in a restaurant, Meituan, are you hungry? For electrical appliances, there are many JD.com and Suning. For beauty products, there are also various beauty online shopping platforms.

No matter what aspect of starting a physical store, you must first choose an industry that is conducive to your own development. Although physical stores are at a disadvantage under the competition of the Internet, as long as you are willing to work hard and fight, physical stores will still be successful. Something can be accomplished!

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What kind of store is best to open? It is recommended to choose according to your own conditions. Here are some plans for your reference!

1. If you are strong and have more than 10 million in wealth

1. You can invest in large flagship stores, especially well-known brands. Such stores have a large audience, high profits, and Few competitors! As long as there is demand, these rich people will go straight to such big stores to spend!

2. National chain stores, such as Haidilao, various home furnishing stores, similar to IKEA, etc.

3. Super large supermarkets, such physical stores actually occupy Massive consumption by surrounding residents

4. There are a large number of industries including education, medical care, fitness, beauty, leisure, etc. There are opportunities for those with strength!

2. If the strength is good, the wealth is probably 1 million to 10 million.

1. Open a specialty catering store. The store does not need to be particularly large. The main feature is local flavor, etc. OK

2. There is still a certain market for opening a physical store for children’s training, regional education, special literacy, calligraphy, music, etc.

3. Opening a small playground, You can find a supermarket and buy some equipment that children and adults like, such as 5D games, carousel horses, VR game equipment, etc. Many people still consume it!

4. Of course, there are more projects that can be done, and you can try any project of moderate scale!

3. If the strength is generally about 100,000 to 1 million

1. It is still recommended to do catering. Eating this is always a hard demand for people. As long as you manage it carefully, it should not be too much. Poor

2. Doing services, such as housekeeping, driver's license training and enrollment, etc., many service markets are always there

3. Segmented product stores, such as home furnishing stores, selling wallpaper , floors, door locks, etc.

Four. If you are not strong, do not have much savings, and are less than 100,000

It is recommended that you try not to do physical things. In terms of physical costs, in fact, there are many expenses , water and electricity, store rent, transfer fees, tea fees, various store decorations, signboards, and clerk wages are all money that needs to be spent. With little money, it is tight and you can't let go. In most cases, it is difficult to operate!

If you must do it, it is recommended to go to a steamed stuffed bun or pancake shop, a beverage package shop, milk tea, etc. If you have the skills to do repairs or second-hand recycling, you can do it! The general principle is that it is better to start from the needs of life!

Finally, to summarize this question, in fact, if you ask what kind of store is best to open, I guess no one can give you the correct answer. Your situation, where you are There is a lot of useless information about urban consumer groups, consumption structure, competitors, etc. Doing business requires a comprehensive approach. To put it simply, any physical store can make money, but just because others make money, it does not mean that you can make money by doing it. Here There are many determining factors of a combined nature! It is recommended that you choose what you want to do, and then conduct a detailed investigation on the competition, consumer groups, where the store will be opened, and whether the budget is sufficient, etc. I hope you can consider it comprehensively before deciding what to do!

There is no best business to do in a physical store, and there is no worst business to do in a physical store. If you still run a physical store according to traditional thinking, you will definitely end in failure. There are physical stores in any industry that are doing well and some that are struggling. The physical stores that are struggling are operating according to traditional thinking, so it is becoming more and more difficult.

Many entrepreneurs nowadays, when they first start their business, they think of opening a store, keeping the store, and earning income every day. This was the state many years ago. If you still think like this now, stop immediately. As you can imagine, it would be difficult for a physical store like this to survive for a year.

What should a physical store do well? It is difficult to answer this question. It is not impossible to build a physical store. There is still great potential in using new business thinking to build a physical store. I would like to give you some suggestions for physical stores:

1. Diversify physical store marketing and combine online and offline methods to build physical stores. Having a physical store can at least give your customers trust.

2. No matter what industry, the influence model of physical stores is changing. Only people can have sales. Putting aside profits, can you guarantee the number of stores you enter every day. Therefore, marketing strategy is also very critical.

3. Physical stores are just the carrier of business. You don’t make money from physical stores, but from your loyal customers. Relying on physical stores and vigorously developing your online customers will naturally bring profits. .

Four. Profit rationalization. Any industry is transparent and reasonable profits are acceptable to customers. If you blindly want to earn your physical store expenses through the profits of goods, it will lead to product profits. If it is unreasonable, it will be difficult for customers to develop.

5. If you don’t have any knowledge about new retail, it will be of great help to you to refresh your knowledge on new retail before deciding whether to open a physical store. It is easy to open a physical store as long as you have funds, but the key is the future operation.

6. Since you are running a physical store, it is best not to choose the form of franchising. There are too many pitfalls in franchising. In the end, you will work for others, use your own advantages, and combine online and offline operations.

I hope the above suggestions can be helpful to you!

In this peak era of the Internet, more and more physical stores have been forced to close, especially physical stores for mobile phones, clothing and other daily necessities. So if you want to open a physical store now, what should you open? Is the store better?

Personally, I think it is more suitable to open restaurants, restaurants and other catering outlets. The reasons are as follows.

Although there are many restaurants now, take the one next to the school as an example. The canteen is full every day after school, and a large number of students choose to eat outside the school. The main location is better, and the business is definitely booming. For off-campus restaurants, the most important thing for students is whether the food is healthy. Therefore, the first point is to ensure food hygiene, so that people can eat with confidence, and the return rate will naturally be high.

In the physical industry, restaurants are the least affected by the outside world. No matter how advanced the technology is, people still have to find a place to eat. Nowadays, any class reunion, birthday party, etc. can be held in a big restaurant. Most people choose restaurants to have a good meal together, so restaurants will never go out of style. Even if there are many such restaurants in this area, the main thing is that your store tastes good and has a good reputation, so the customer flow will never be disturbed.

When you enter the catering industry and open a store, you must have a deep understanding of the food you make, find more people to taste it, and listen to other people’s opinions. Some things are really not delicious, but you insist on investing in them. Who else will you close if you don’t? close the door. Secondly, the way to retain customers is to innovate and constantly learn and try new flavors. KFC has accumulated so many customers and it is still innovating.

Personally, if you want to open a physical store now, the best thing is to open a restaurant or other store. If you do a good job of food safety and innovate taste, the business will naturally boom.

What kind of store is more stable? When doing business, the quality of your business depends entirely on your ability. No one has the ability to advise you on whether you can definitely make money or protect your capital. Everything ultimately depends on your ability.

Physical stores are now in a critical period of seeking change due to the impact of e-commerce. The future trends of physical stores are mainly:

This category can never be completely replaced. For example, catering is not only for eating, but also for the dining environment and experience, social needs, travel needs, and the pursuit of special diets. These all ensure the necessity of physical catering stores. Similarly, people are pursuing health more and more, and more and more fresh fruit stores are opening.

Modern people are increasingly pursuing diversified entertainment methods, such as KTV, party venues, escape rooms, etc. These are experiences that e-commerce cannot provide.

The concept of new retail was first proposed in 2016. In the past two years, whether it is physical or e-commerce, whether it is retail or commercial real estate, new retail is The hottest topic. In the last decade, consumers were accustomed to one-stop shopping in shopping malls. In this decade, consumers feel that since they can stay at home, they are happy to shop on their mobile phones. However, after all, online shopping cannot be seen, touched or tried. Consumers now want the quality of physical stores as well as the convenience and cheapness of online shopping. Therefore, the concept of new retail emerged at the historic moment - breaking the distinction between online and offline and physical e-commerce. business formats that make full use of big data, such as Hema Fresh, which also reorganizes supermarkets and restaurants. Under this trend, new retail is bound to take off further in the future.

If e-commerce monopolizes standardized or semi-standardized products, then physical stores can delve into customized services and seize the current young people's pursuit of uniqueness. For example, they can provide high-quality clothing customization, etc. wait.

The direction is all there. Whether you can protect your capital, whether you can be stable, and whether you can make a profit, the key lies in your ability.

I am Li Hewei, a migrant worker “chairman” with more than 20 years of entrepreneurial experience. I am a well-known angel investor and entrepreneurial mentor. For more content about entrepreneurship, please pay attention to the headline: Hewei said, let’s talk about entrepreneurship with me!

I have recently started my own business and am doing physical business. I first started doing business on the Internet, and then started doing physical business. However, recently, I do both Internet and physical business. After all, you can’t put all your eggs in one basket.

I will talk about what I did myself, and then analyze what my friends are doing.

Currently I am staying in a homestay in Xinjiang, and it seems that this decision is still the right one. Although the real economy has been severely impacted by the Internet in the past two years, it is still impossible to stay in virtual accommodation when you go out to play.

In terms of accommodation, I do not recommend hotels, B&Bs, apartment hotels, and youth hostels. The reasons are as follows:

1. Low cost

The current land price is too expensive, your investment in a regular hotel is too huge, and the cost recovery cycle is too long. B&Bs generally use idle old houses to renovate them. The cost is very low and the rent is not high. Moreover, tourists’ requirements for B&Bs are not as high as those of regular hotels.

2. Self-driving tours are on the increase

In the past, traveling was done in group tours, but now young people tend to travel by themselves, which allows them to have more freedom. Especially when visiting some scenic spots with ethnic characteristics, they are willing to try B&Bs or youth hostels, which will make them more unique and lively. When I travel to Chengdu, I always stay in B&Bs. The rooms are big enough and comfortable.

3. The risk is low

If you run a B&B, even if you fail to open it successfully for some reason, or the occupancy is not ideal, the loss will not be too large, and the risk will be more tolerable.

I also know that some well-known and well-run B&Bs have reserved rooms for several months. This will never happen in a hotel.

This is because in the process of opening a B&B, I met many friends in related industries. Among them, the more profitable one is probably car rental.

However, this trip is not recommended in big cities. It is more suitable to go to more famous tourist attractions. For example, Yunnan, Xinjiang, Western Sichuan, Tibet and other places. Because the most beautiful scenery in these places is on the road, it is difficult to travel without renting a car.

I went to Yunnan before and rented a car in Kunming. The scene was really crowded with people and noisy gongs and drums. I had to squeeze for an hour to get the car through the formalities. This was something I had booked in advance before I went there. I couldn’t rent a car on site.

Most of the current real estate projects are residential buildings and commercial buildings. From these two aspects, the following physical store models can be listed:

1. Breakfast shop

Nowadays, young people rarely cook breakfast at home. Most of them buy breakfast near home or near the company and eat it on the road or at the company, which saves time and is convenient. Therefore, generally breakfast restaurants near residential areas or business buildings will do better business.

2. Convenience stores

In recent years, many convenience stores have sprung up like mushrooms after a rain, such as FamilyMart, Lawson, etc. Let’s take a look at the distribution locations of these convenience stores. There are only a few near residential areas, and most of them are located in subway stations, business buildings and other places where there are many office workers. Most convenience stores now have packaged fast food, which can be eaten by office workers for lunch. . There are also breakfast and snacks to fully satisfy people's appetites. Coupled with occasional event discounts, it is even more popular among today's young people.

3. Beverage shop

Beverages are a must-have for afternoon tea. Every afternoon, coffee can be said to be the first choice for office workers to refresh themselves. Starbucks is popular in China for a certain reason; various novel and weird tea drinks are very popular among young people, perhaps because they have a good look and are colorful. , maybe it’s because the taste is good and people will never forget it, maybe it’s an Internet celebrity store, and people flock to it because of its fame. Anyway, the business of the beverage shop will not be bad.

Nowadays, there are not many physical stores that sell good products. If you go out and go shopping, you will always be disappointed.

Before the emergence of e-commerce, the profits of physical stores were still quite good, which is why there were high rents. However, since the advent of the Internet, only physical stores cannot survive at all, and online and offline must be combined. .

For example, take the underground store near Huaqiangbei. Many people don’t go there when shopping. However, I happened to pass by a shop selling milk tea and cold drinks while eating, and the takeaway guys there were queuing up to get them. Delivering food and takeout is a beautiful sight. Just imagine, without the Internet, his small store in that location would not be able to sustain itself.

We now make mobile phone cases, all of which are self-produced and sold, and the profit is relatively good. However, the sales volume of customers has dropped significantly this year, and we are still maintaining it carelessly. Before, the profit was one or two thousand a day, but now it is It is less than 1,000. The Sino-US trade war has a relatively large impact on our foreign trade. I believe it will be much better after this year.

With an investment of about 100,000, it should be enough to serve people’s food, clothing, and daily consumption items. This type of entity can operate for a long time and make a living, but it is difficult to make a fortune.

E-commerce is developing rapidly, but it is beyond the reach of individuals.

Material processing or management is not a one-hundred-thousand-dollar job, and it is also difficult for an individual to handle it.

If you have a certain professional skill and the society has a need for it, you can consider this aspect.