Headline is the first part of visual attention in blackboard newspaper, which occupies a significant visual position and a certain layout proportion. Let's take a look at the new semester of blackboard newspaper headlines. Welcome to read for reference.
Blackboard Headline Design Tutorial
1. Relationship between Headline and Theme
Every time a blackboard newspaper is published, its publicity theme is different. Therefore, the headline picture of the blackboard newspaper should be created and drawn with the publicity theme and content. Then, the header picture we design should conform to the theme of the propaganda, and vividly reflect the theme idea to be publicized through the header picture, and express the nature of the propaganda things in artistic language and form. From this point of view, the relationship between the header and the theme is to highlight the theme, set off the center, enhance the effect, and serve to publicize the theme.
Because the headlines of the blackboard newspaper are closely related to the propaganda theme, the image composition and combination of the headlines should be designed around the theme, which should be as propaganda as a poster, and the theme should be expressed by means of generalization, refinement, exaggeration, symbol and implication with a specific proposition (propaganda theme). For example, if we want to publish a blackboard newspaper with the theme of traffic safety, the picture of the headline can be composed of traffic lights, cars, steering wheels, wine bottles, drivers, traffic policemen and other related images. The headlines composed of these images cut into the theme, explain the problem and express the intention clearly. Make people know at a glance what the theme of the publicity is. In addition, the industry characteristics of the header screen are closely related to the publicity theme. We still use the blackboard newspaper with the propaganda theme of "safety" to design the header. If the industry is petrochemical industry, the image characteristics of the header are composed of fire prevention and petrochemical related images; If it is in the construction industry, the header screen can be composed of buildings, tower cranes, construction workers, safety helmets, etc. If it is in the steel industry, the front screen should be composed of steel workers, steel furnaces, steel flowers, safety protection products and other objects. From this point of view, the headline and theme are an organic whole with the industry characteristics of this unit and cannot be separated. Otherwise, the headline picture of the blackboard newspaper will make readers puzzled and misread, which will cause regret and irreparable failure to the published blackboard newspaper.
2, the composition of the header
The header of the blackboard newspaper is composed of the main image, characters, the appearance of the header and other decorative graphics.
the subject image refers to the main part that constitutes the header. Its forms can be divided into two categories: concrete and abstract. Figurative, one refers to people, animals, plants, mountains, rivers, etc. in natural forms; Second, it refers to man-made buildings, tools, equipment, utensils and various man-made articles. Thus, from the macro world to the micro field, its object reflection is concrete. Abstraction refers to a geometric shape that does not represent any object image. Abstract geometric modeling is composed of points, lines and surfaces, and different treatment methods of composition and color are used to obtain rich and varied geometric modeling and organizational structure.
the header text consists of name, publishing unit, publication date and publication period. The use of fonts is basically based on fine arts.
there are three types of the overall shape of the header: one is a single-frame header; The other is multiple combined headers; The last category is the object profile header.
Single-frame header: Its shape is composed of regular geometric figures and irregular figures.
multiple combined headers: multiple independent pictures are combined by juxtaposition, superposition and interleaving.
Object-image outline header: It is composed of the image of the picture as a single subject, and its characteristics are:
(1) There is no background and appearance of the subject picture;
(2) Take the outline of the main image of the screen as the outline of the header.
3. composition of the header
(1) composition rules
the composition art of the header is based on formal beauty such as symmetry, balance, proportion and diversity.
the so-called symmetry refers to the physical balance of up and down, left and right, and front and back with a line as the central axis. Such as the symmetry of plant veins; Left-right symmetry of external organs of human body; The vertical symmetry of the object's reflection on the water; And the structural symmetry of tools and instruments made by human beings, etc. The symmetrical form of these objects will produce balance and stability in people's habitual consciousness and feeling, and at the same time, it will also make people feel its (his) natural beauty in form. If the layout of objects in the header picture is unequal in up and down, left and right, front and back, it will make people feel that their components are balanced, which is equilibrium. Of course, the different light and heavy feelings caused by the shapes and colors of objects in the header picture can be realized by adjusting the fulcrum envisaged between objects and images to coincide with the central axis envisaged in the picture, so that the picture can form a balanced and stable spatial relationship.
whether the proportional relationship between the object image and the composition form is harmonious in the picture of the header will play an important role in the beauty expressed by artistic modeling. For example, in the description of characters, the positions of body, limbs and facial features must conform to the familiar proportional relationship, otherwise they will lose their similarity and will not be able to produce aesthetic feeling and realism. The proportions of all parts of an object are appropriate and symmetrical. Chinese painting pays great attention to the proportion of all parts of things. Painting figures has the saying of "standing seven, sitting five and squatting three", which is the height proportional relationship of the three basic postures of the human body determined by the head of the employer as a unit of measurement; Painting landscapes, there are "Zhang Shan, ruler tree, inch horse, divide people" said. This shows that reasonable arrangements should be made for the proportional relationship between various scenes, so that the scenery in the picture can give people the beauty of proportional symmetry.
In order to make the composition proportion of the whole picture of the header conform to the principle of beauty, we can also use the golden section proposed by Pythagoras, that is, a whole is divided into two parts, and the ratio of the larger part to the smaller part is equal to the sum of the larger part and the smaller part and the ratio of the larger part. Expressed by the formula: let A> B, then a: b = (a+b): a, and the result is 1: 1.618 (about 5: 8).
The diversity and unity reflected in the composition of blackboard newspaper headlines is the highest rule of formal beauty. Diversity and unity are generally manifested in two basic forms: contrast and harmony. Contrast refers to the unity of opposites between various qualitative factors. For example, the practical application of contrasting colors such as red and green, yellow and purple, blue and orange, black and white in painting will also seek unity from comparison. Some painters use white paper to draw white chickens. Because of the clever use of black-and-white contrast, people will have an illusion, as if the color of white chickens is whiter than white paper. In addition, the contrast between dynamic and static, the contrast between big and small, etc., which put two opposing factors together, will all receive complementary effects. As for reconciliation, it refers to the unification of many non-antagonistic factors, which leads to less significant changes. For example, in color, from yellow to blue is from yellow to yellow-green, from yellow-green to green, from green to green-blue, and finally from green-blue to blue. All kinds of mixed colors in these transitional States belong to the same color with the same hue, and there is no strong contrast between them, but a gradual harmony. Du Fu, a great poet, wrote a poem, "Peach blossoms bloom without owners, lovely crimson loves light red", which shows the harmonious beauty of peach blossoms. Therefore, no matter contrast or harmony, there must be changes, and the beauty of diversity and unity can be obtained in the changes. In the design of the header, the composition form of various combination factors will make the header picture appear complicated and scattered only if it is diversified and not uniform. Only if it is uniform and not diversified, the header picture will appear dull and monotonous, and only if the independent differences show an internal connection in a specific combination relationship and form a unified whole can it give people aesthetics and pleasure.
The above-mentioned rules of composition art are not fixed, and they will be constantly updated and changed with the development and change of things. In this regard, we should also use these laws flexibly in other plastic arts of blackboard newspaper (illustrations, lace, patterns, etc.) and innovate constantly to make formal beauty meet new creative and aesthetic requirements.
(2) Composition form
The composition of the header is the organization picture. It is necessary to arrange the concrete objects or abstract images shown in the picture to be beautiful, comfortable and aesthetic. This method of arranging objects in the picture can be called "layout", and Chinese painting calls this method "composition" or "business position" Composition is an artistic means to beautify the modeling process, which serves to express the painting content and theme. It is the skeleton structure of the picture and the key to the success or failure of the work.
shape, line, light and shade, and color are all factors of composition, among which the layout of "shape" is the most important. Therefore, the composition of the header can be divided into two steps: the first step is to arrange the position, size ratio and image structure relationship of the object image on the screen to make it look comfortable, appropriate, reasonable and natural. The second step is to deal with the combination relationship of primary and secondary, front and back, and density among various objects and images on the screen, and set and combine them repeatedly according to the rules of formal beauty such as symmetrical balance, proportional symmetry, diversity and unity, so as to make the screen form a perfect artistic whole, make the reflected theme stand out, and have formal aesthetic feeling and artistic appeal.
the basic forms of header composition include vertical line composition, horizontal line composition, diagonal line composition, diagonal line composition, cross line composition, radial line composition, L-shape, S-shape composition, regular geometry composition, irregular shape composition and so on. In addition to the selective use of these composition forms, the more commonly used composition forms of blackboard newspaper headers are: suitable composition, combined composition, head-up composition and perspective composition.
suitable for volume composition. The object image is placed in a shape with different contours as the decorative frame. It is required that the layout of the picture should be symmetrical, comfortable and flexible, with prominent themes and rich changes, and strive to depict objects and shapes in harmony and beauty. Expression techniques can be used in decorative form or realistic form.
composition. Around the main image on the screen, the scenes of different times and places are creatively combined by means of "overprint" or "montage" to make the picture coherent, contrasted, associated and set off. With this composition method, the subject image is suitable to be depicted in a realistic way, and the background is suitable to be treated in a decorative way, so that the subject image and the background can be clearly defined, and the actual situation is patchy, which has good expressive force and can give people rich associations.
head-up volume composition. The whole picture of the header becomes a plane, without far and near perspective, and all kinds of objects in the picture are treated as planes, with free composition and rich decoration. The combined image of the picture is not limited by time and space. Figurative and abstract images can be arranged on a picture, or placed horizontally, without covering each other, without emphasizing the space before and after, and the image is simple. However, it is necessary to emphasize the outline and structural characteristics of objects and highlight the decorative effect.
perspective composition. The basic principle is consistent with the general painting requirements. In terms of expression techniques and drawing processing, you can use stylized, organized or decorative expression techniques, or you can use realistic expression techniques to truly depict objects to make headlines.
4. Manifestations of blackboard newspaper headlines
In the conception, design and creation of blackboard newspaper headlines, it is the key to understand the manifestation of the headline picture and how to express the meaning of the question, which is related to whether the headline picture is innovative, ideological and attractive to readers.
Headlines convey information through images. These images give readers familiar and cognizable feelings in habitual thinking, and at the same time, they also generate many associations through images. The designers and producers of the blackboard newspaper also conceive and design the headline picture from this angle. Therefore, most of the headline pictures express the meaning of the title in the form of direct, program and concept, which is the direct expression of the headline, such as the headline promoting family planning, and the picture is composed of fat dolls and women; Headlines promoting safety themes will think of helmets; Publicize the front of legal education, the main body of the picture is the image of the police, and so on. This way of expression is clear and concise, and the theme is prominent, which makes people see it at a glance. However, the header adopts an indirect form of expression, and the picture structure of the header expresses the meaning of the question in a moral and implicit way, which will give people a kind of taste, reverie, enlightenment and thought-provoking. Just as Mr Lao She asked the old man Qi Baishi to draw a picture according to the poem "Frog sounds ten miles out of the mountain spring" in Cha Shenxing's poem "Walking on the Moon by the Stream" in the Qing Dynasty, the old man Qi Baishi did not "spread paper ten miles" to draw a frog, but painted a winding stream between rocks in the picture, in which tadpoles of different shapes swam downstream to the distance. This unexpected wonderful picture, with fresh and elegant conception, is unique, which makes people think about it, gives people an infinite aftertaste and thinking in art, and makes people feel that after tadpoles grow into frogs, the frog sound is by no means the artistic conception of a mountain spring.
It can be seen that the conception, design and expression methods of the header should be eclectic, and the conservative expression methods should be broken, and the way of thinking should be changed to make the expression art form of the header more novel and unique, and the implication, philosophy and symbolism should be more refined, profound, generalized and ingenious.
5. Design and creation of the head
The design and creation of the head of the blackboard newspaper pays attention to the refined composition, clear theme, vivid image, novel conception, clever conception and rich variety, and the picture formed should not only conform to the propaganda theme, but also make the beautification form unique, so as to achieve the perfect combination of art and theme. This requires designers to have rich experience and profound artistic accomplishment. Without daily life accumulation and artistic accumulation, it will be very difficult to create the header. Therefore, if you want to reach a certain height in art and meet the needs of header design and creation, you must study hard, study hard, learn extensively, observe carefully, pay attention everywhere and strengthen exercise to improve your design and creation ability and painting performance ability.
for the design and creation of the header, we can learn from, refine and quote the formal beauty expressed in daily life and nature, as well as the forms of beauty expressed in movies, TV, plays, paintings, photographs, literary works and folk arts. You can also refer to the illustrations, illustrations, patterns, cover pictures in newspapers, magazines, pictorial, books and periodicals, and copy art works, photography works and header materials, or modify, change, process and creatively combine them, and you can also design and create with some photos and sketches you have taken.
In the design and creation of the headline, if we decide the propaganda theme of the blackboard newspaper, we will think of what kind of picture, what kind of image or what form to use for the headline at the first time. This is a kind of imagination and association that people produce after they know things. If we promote fire fighting, we will think that the picture of the header should draw a phone and the "119" number and the image of the fireman; Promoting water conservation will be associated with faucets and water droplets; When you promote tree planting and greening, you will think of Woods, green leaves and so on. It is precisely because of these associations and imaginations that we will be prompted to look for relevant header information and the right picture image in order to apply it in the header picture. Therefore, association and imagination