FM96.8 Zhejiang Radio Music FM (Dongting 968), established in 1999, mainly serves people who value the quality of life. It broadcasts 24 hours a day and provides high-quality music in various categories, languages ??and forms at home and abroad. Music playback is the main axis, supplemented by multi-node characteristic information (urban culture, art activities, practical financial information, sports events, smart life service information) cluster broadcast, emphasizing the overall smooth and pleasant listening experience of the frequency. In a relaxed and beautiful atmosphere, Pass on insights to improve the quality of life, and create a "high-quality music life broadcast" that can truly benefit the urban elite both physically and mentally.
In a survey of the broadcast media environment in Hangzhou, a professional media research institution sampled and analyzed various types of radio listening specimens such as private cars, taxis, public places, and families, and came to the conclusion: Beautiful 968 Music FM’s listening rates are among the best in all the above areas. Among them, the rate of Hangzhou private car owners listening to the beautiful 968 music FM is as high as about 70%, showing a clear preference. In other public places, such as large shopping malls, markets and other places with a large flow of people, the listening performance of 968 Music FM is also better than that of its peers. Audiences at this level have strong spending power, high cultural literacy, active consumption habits and word-of-mouth, and have outstanding advantages in the effective communication rate of advertising.
Dongting 968 Music FM uses the world's most advanced digital broadcast control and transmitting equipment, with satellite coverage and high-quality listening effects. The channel now covers Hangzhou, Jiaxing, Huzhou and surrounding cities as well as Shaoxing, Taizhou and Jinhua areas. Dongting 968 Music FM is the only member unit in Zhejiang Province of the National Satellite Music Broadcasting Collaboration Network.
Dongting 968 Music FM holds dozens of lively large and small events every year. It is based on the frequency's core concept of "high-quality music life broadcasting" and has its own quality standards, influence and reputation in society. Expanding day by day. At the same time, during the event, Dongting 968 Music FM coordinated with various cooperative units and shared resources to achieve mutual benefit and win-win.
Dongting 968 Music FM, through classic, profound and high-quality music and life programs, organically combines the relatively constant value emotions of urban elites with the ever-improving pursuit of life, and combines "high-quality music and life broadcasting" Reach a higher level.