On July 15, the "Great Wall Euler Smart Adventure Night" opened wonderfully in Xiamen. The third new car of Great Wall Motors' new energy brand Euler - Euler White Cat, was officially launched and NEDC was launched. There are two versions with comprehensive operating conditions of 360km and 401km, priced at 75,800-88,800 yuan after subsidies.
The "Great Wall Euler Smart Tour Qi Meow Night" was exciting offline that night. At the same time, online live broadcast carnivals were also launched on Tmall, Bilibili and Douyin, and there was also an exclusive Euler White Cat The service policy, as well as 10 generous car-purchasing benefits such as 9.9 yuan worth 5,000 yuan car purchase coupons, free car purchase gifts worth 2,000 yuan, etc., provide sincere new car benefits to the new car owners.
From the unexpected naming, to the ingenious way of listing, and the cross-border joint channel strategy, Great Wall Euler White Cat's innovative marketing "outside the circle" thinking is very clear. As Yu Fei, deputy general manager of Great Wall Motors Sales Company, said in his speech: "Great Wall Euler is not a traditional new energy vehicle brand, but a new trendy pure electric brand that is younger and more personalized and can communicate closely with young people."
The mysterious "Meow Research Institute", the chatty bosses of the "Research Institute", the "Meow Support Group" who sang and danced slaying, and the ORA brand spokesperson Shen Mengchen played online call, summoning Euler White Cat to appear through the method of "cloud attracting cats". Euler White Cat's interesting launch gameplay creates a "personalized and trendy" visual party, which is fully close to the diversified fashion and fashion trends of the late wavers. The emotional appeal conveys the personality concept of the Euler white cat of "not being defined, and yearning for intelligent travel", pushing the "fancy marketing" of the Euler brand to a climax.
In addition, Great Wall Euler officially announced at the event that Euler White Cat and Tmall have joined forces to launch a "double cat attack" to bring users a fresher "cat-sucking" upgrade experience and open up It has created a new channel for Euler’s innovative marketing model and further deepened the era of Euler’s new retail 2.0.
Previously, Euler White Cat launched pre-sales on Tmall, and exceeded thousands of orders in less than 24 hours, setting a new record for pre-sales of premium pure electric vehicles. "Increasing online channel marketing" is Great Wall Euler's confidence in the new retail model and product quality. It has become another pioneering work in new automobile retail and will lead the new automobile retail industry to take a key step.
Minimalist design, high appearance and popular among fans. Tan Jian, product director of the Euler brand, said: "The Euler White Cat adheres to the minimalist design concept, with an oval front bumper breathing vents and oblong headlights, forming a highly recognizable "cute cat" face; full HD The interior design, such as the 23-inch integrated screen, is full of technology, creating a "cat-like" trendy personality."
High-quality three batteries, long battery life and smooth driving. Thanks to ME's exclusive pure electric platform, Euler White Cat has the characteristics of highly integrated, efficient and energy-saving, powerful, intelligent, robust and reliable. The ultra-long battery life of 401km is leading in its class, and fast charging of 5-80 takes only 45 minutes. With a 6.6kW charger, slow charging only takes 5.5 hours, and ultra-low power consumption costs only 5 cents per kilometer.
Shared intelligence and interests, high configuration and comfortable driving. In terms of intelligent configuration, Euler White Cat's exclusive smart home interconnection system, as well as car-machine interconnection functions, iFlytek cloud voice recognition system, etc. are intelligent, thoughtful and responsive. In terms of humanized configuration, the Euler White Cat has 6-way adjustment for the driver's seat and 4-way adjustment for the passenger's seat, fully meeting driving needs; high-speed wireless charging for mobile phones, quick response and instant charging for more convenience; the first single-pedal driving mode, saving effort , save power, and also improve the comfort of driving in congested urban traffic conditions.
From the unique naming that is trendy and out of the circle, to the surprisingly successful marketing methods. Euler has grasped the pulse of the trend of the times. Today, Euler is using innovative marketing methods, constantly upgrading new retail models, and riding the wind and waves on the road of new retail. As another blockbuster product of Great Wall Euler, the Euler White Cat has become the most eye-catching "rising star" in the electric vehicle segment. In the future, more new members with rich personalities and hard-core capabilities will join the Great Wall Euler "cat family", which is worth looking forward to.