Poster design is full of countless possibilities. It doesn't have to be conventional, but it can be bold and creative. Posters also have a variety of types, either the headline of the concert or the text with a large amount of information. No matter what type, the key is to find a balance between title, text, pictures and logo. Now, let's share 25 tips with friends who love poster design to help students make wonderful posters.
1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
in the example below, the poster of Savannah Music Festival uses soft spring colors, so that everyone can feel that this is an outdoor music festival, and the music to be enjoyed is soft and wonderful, not heavy rock.
another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors, and see how the activity poster below uses only red and black colors to create an eye-catching effect with strong contrast.
2 try different fonts. sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
if you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
3 Grading visual level
Posters should be easy to read quickly and play an eye-catching role, so it is particularly important to grade information. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
4 Using negative space to form a clever composition
It's really amazing that one picture hides another picture. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
5 delete redundant elements, less is more
sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
the elegance of minimalism is still very effective in practical application.
6 lock the focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
7 graphics create visual highlights
Various shapes are connected with each other, and then new shapes are formed, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
8 possibilities of composition
when all the information, pictures or graphics are ready, it is time to consider how to completely break them up and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right side of the poster, and then the colorful figures are used to go to the text message together.
9 Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful. What is the job of making posters for the music festival?
Propaganda and design work
Music festival is a temporary music performance, which has the necessary conditions of temporary existence, multiple artists performing in turn and a large number of people. Usually, a continuous performance is held in a specific place with unified content, such as national music, modern music or the works of an outstanding composer. Music festival means a celebration party of one or several arts that lasts for several days and weeks.
The name poster originated in Shanghai, which is a way of publicity. In the old days, posters were used for plays, movies and other performances and activities. People in Shanghai usually call professional drama performances "the sea", while those engaged in professional drama performances are called "going to the sea". Perhaps because of this, people call it a "poster", which is a propaganda poster that attracts customers as the performance information of plays. Formal posters usually include the nature, organizer, time and place of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using pictures, words, colors, space and other elements. What is a music festival? Do you have any special features?
Music Festival is a temporary musical performance, which has the necessary conditions of temporary existence, multiple artists performing in turn and a large number of people.
Usually, a continuous performance is held in a specific place with unified content, such as national music, modern music or the works of an outstanding composer. Music Festival means a celebration party of one or several arts that lasts for several days and weeks.
Performance form: Under the call of a certain theme, many bands get together and bring a series of performances to fans in a few days, which is a veritable festival.
This kind of music festival is often outdoor, because it can accommodate as many fans as possible without the restriction of the venue. Many bands have made great achievements in music festivals, such as MonstersOfRock, a famous heavy metal music festival. Heavy metal bands are proud to participate in this music festival. If they can win the top spot
at this music festival, the status of the band will undoubtedly be a superstar.
The performance form of this music festival has never been seen before. It is innovative on the basis of the mature performance forms of European and American countries, and combined with the local environment of China to create a high-end performance form of the music festival, including the design of the stage, the
operation mode
and the appreciation, which are different from those we have seen in the past.
The way for everyone to participate is not simply to watch the situation of the audience, but to participate. This is an unprecedented innovation. The star coffee is not only the star in front of you, but also the friends around you.