Yes, it is very expensive. Music copyright is very expensive. In an era when copyrights are scarce, content copyrights will only become more expensive.

The creators of musical works have legal rights to the works they create. Mainly include: property rights such as performance rights, copy rights, broadcast rights, network transmission rights, and signature rights of musical works, as well as moral rights such as the right to protect the integrity of the work. The protection period of music copyright stipulated in the Copyright Law refers to the period of protection for the songwriters, adaptors, translators and other creators of musical works who enjoy exclusive rights to the musical works they create. The term of protection expires on December 31 of the 50th year after the author's death. The deadline for collaborative works is December 31st of the 50th year after the death of the last author. Musical works that have expired can be used free of charge, but the author's personal rights such as the right to authorize the work, the right to protect the integrity of the work, and the right to modify are forever protected.

As the music market becomes more standardized, the “scarcity” of copyright resources continues to increase. At the beginning of 2017, NetEase Cloud Music first won the exclusive copyright of Avex, mainly ACG Music, and then Tencent Music Entertainment Group won the songwriting rights of Universal Music Publishing. Recently, Baidu Music bought the recording rights of Rolling Stone Music. As competition intensifies, the battle for copyright in the music industry will not be settled, but the expiration of some exclusive copyrights will trigger more competition.

But whether it is Baidu’s Taihe, Tencent’s China Music Group or Alibaba’s Ali Music, they do not have an absolute advantage in copyright, so NetEase Cloud Music, which has received the money, has a chance. And another advantage of NetEase is that as the largest platform for independent musicians in China, NetEase Cloud Music has gathered more than 40,000 independent musicians, such as well-known ones such as Zhao Lei, Chen Li, Li Zhi and the Good Sister Band, which became popular a while ago. .

So sometimes money may not necessarily buy copyright. There are many things to consider in music copyright, but copyright is definitely not cheap.