In this era of pursuit of individuality, there is no reason why ringtones should not become popular. Since the summer of 2003, more and more mobile phones have heard no longer the familiar "Didi" sound, but "Hello, this is the 7 Pigs computer hotline", "Sorry, the owner of the phone you are calling" "Flyed to Mars"... People have entered a new era of hearing-the era of ringtones amid doubts.

In the winter of 2004, when the Ear people couldn’t wait to go online to change their ring tones after listening to “Rain Ring Music”, people gradually remembered such names: “Wuku”, “Zui Pop”, “ "Lele", "Mobile Xiaoqiang"... While these ringtone workers are entertaining themselves and everyone, they will also inadvertently reap huge economic benefits.

Creative photo of CRBT

Wuku: Creativity is the soul of CRBT

"Making Money": "I make money, I make money, I don't know how Go spend it. I buy a Nokia in my left hand and a Motorola in my right hand. I change my phone number on China Mobile, China Unicom, and PHS every day. After I sit in a Mercedes-Benz and a BMW, it doesn’t matter. They eat lobster in the West... What are they doing, what are they doing, what are they doing? Stop singing, where are you? Where are the patient's family members? Should the patient take medicine?"

To put it simply, the process of producing a ringtone is as follows: First, the text must be creative, and then the recorder will record it; Then it is sent to the processing department to create effects, and the ringtone is completed. Then we need to apply for approval from relevant departments for listing. Once approved, we can hang it online. After we download it, we can hear the ring tone when we dial the mobile phone. For a ringtone, creativity is its soul.

Among "Wuku's" works, "123 Answer the Phone" has the highest download rate. It has been downloaded more than 26,000 times on the mobile ring tones website alone, but it is not "Wuku's" favorite. work. "That kind of musical ringtone is not what we pursue. Once a friend hears our new ringtone, he will roll on the ground with joy. That is the best effect that Wuku wants to achieve."

Creation Group: Three "senior" boys

Xiaosi, Xiaobao, and Yeqian, three 30-year-old "senior" boys together are "Wuku". "Persian cat, my phone is out of battery; Persian cat, there is no money in my card...", "I have made money, I have made money, and I don't know how to spend it. I have a Nokia in my left hand and a Motorola in my right hand..." These The weird sounds that make you laugh are all made by them. Creation principle: Originating from the superiority of cross talk

As three professional musicians, the production of ring tones is not difficult for "Wuku", but it is a supplement to the usual music creation for advertisements and film and television works. . "The creation of Cai Ling is completely random. The only principle is to make us laugh first. I have a motivation book. One day, someone said something very funny. My brothers couldn't stop laughing when they heard it. You have to write it down quickly, and a fun ringtone will be generated in a few days.”

The “Wuku” people said with all kinds of cute and funny expressions, “The principle of making our ringtone is derived from cross talk and cross talk. Higher than cross talk, it has to shake off the baggage within 30 seconds, otherwise people will either answer the phone or hang up."

Creative evaluation: Creating a new era of nonsense

From the debut novel "Old Wolf". "Please eat chicken" to "123 answer the phone" to "Persian cat", the funny jokes and funny sound effects have woken up the ears of countless people. Some people commented that "Wuku"'s works ushered in a new era of nonsensical and funny colored ringtones. At the "Rolling Color Night" held in September, the appearance of "Wuku" unexpectedly overshadowed all the celebrities present. Regarding the continuous flow of positive comments, "Wuku" himself is also full of confidence: Humor is our nature, "Wuku" is like this, you will never expect it.

Audio and Photo of Color Ring

Drunken Pop: Sweet Female Voice Loves Funny

"Dog Cuihua": "Hello, I am Dou Wangcai, I'm not at home now, please leave a message if you have any questions - I'm Cuihua. I ate the big bone you gave me for my birthday this year. My master bought me a mobile phone yesterday, so we don't have to go to the woods for a tryst this time. , you can call me.

Oh, I won’t say it anymore, he’s back, and if he knew I was in puppy love, he would definitely scold me to death. He said: Girls must be reserved..."

After "Wuku", another powerful team of ringtone production team, some people say, is "Drunk Pop". The lead singer of "Drunk Pop" is also The famous girl named Cuihua in CRBT is actually just a junior student in the accounting department of Beijing University of Technology, named Liu Shuang. She and her boyfriend Chaoyang formed the "Drunk Pop" group that has now become the backbone of providing creative CRBT to operators. Power.

Debut: Tricked into singing "Dog Green Flower"

People first recognized "drunken pop" from a song called "Dog Green Flower" As a ringtone for mobile phones, a little girl with a beautiful voice performed the lyrics in a weird and ridiculous way, which became widely circulated.

However, Liu Shuang herself said that she was completely "lied" at the beginning. This was the first time I recorded a ringtone in front of a microphone, so I was very nervous. After recording it several times, my voice became wrinkled and didn’t sound good at all. Chaoyang couldn't listen anymore, so he said, "We won't record it anymore. You can sing whatever you want." In fact, he secretly pressed the record button under his hand, and the first ringtone was recorded in a daze. Unexpectedly, the effect was quite good. "

New work: The whole process takes two or three hours

For "Drunk Pop", Chaoyang is just a behind-the-scenes worker. He said: "Most of my work is just Liu Shuang was responsible for composing the soundtrack, synthesizing, adding special effects, etc. to the ring tones. All the creative copywriting and lead vocals were handled by Liu Shuang. She attends classes on weekdays and writes ideas for ringtones on weekends.

The next step is background music production, which usually involves searching for popular songs from professional sound sources in the studio, playing them through a synthesizer, synthesizing music, special effects, etc., and then inputting them into the computer to produce with professional music software, and finally engraving them. The whole process takes only two to three hours. "

Photos of the production of colorful ringtones

Xiao Le: From host to "factory director"

"Mobile Phone Xiaoqiang": "Hey, I am Mobile Phone Xiaoqiang, My master is a little tired recently and often works overtime. He really needs your care. You can comfort him after the call is connected, or listen to him scolding the boss and let him vent his anger... Are you ready? I’m about to get through?”

Speaking of ring tones, we have to talk about “Baobao”, “Mobile Xiaoqiang” and “Mobile Xiaoli”, these original ideas of cute children’s tones circulated in mobile phones. , all from Lelesheng Factory - currently the largest ringtone studio in China. Its "director" is Xiao Le, the host of "Ringling Rings"

First time ringing the bell: "7 Pigs." Computer Hotline"

Despite the fact that Xiao Le has made the ring tones so impressive, in the first three months when he came into contact with the ring tones, he always thought it was some irresponsible mobile secretary station. " It was in June and July last year, and the first ringtone I heard was "7 Pigs Computer Hotline". My reaction at the time was: Why did I find such a secretary desk and still not change it?" Three months later. After finally learning that his friend was using a CRBT, Xiao Le decided to create a program specifically for CRBT.

Chief child voice: "Baby" comes from kindergarten

"But at that time, There are too few interesting and usable ring tones. When Ring Ring Music was launched on January 1 this year, I used the same 5 ring tones for a full week, and they were all in Northeastern dialect. But even so, the response from the audience was still very enthusiastic. A week later, I decided to find someone to make the ringtones myself, and this is the Lelesheng Factory you see now. "

Today, Lelesheng Factory has 32 full-time ringtone writers, and is constantly looking for new creators to join. The funny children in "Baby" make everyone laugh. The voices were actually spoken by a 5-year-old boy in the kindergarten class. His name was Zhang Zizhou, and he was the chief child voice recruited from the kindergarten by a scout sent by Lelesheng Factory. The reporter mentioned the concept of "Color Ring Master". At that time, Xiao Le smiled modestly and said: "I dare not say that Lele is the biggest, but I haven't seen anyone bigger than Lele.

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Photo of CRBT’s income

CRBT writer: Make a lot of money by entertaining yourself and others

“Earn money while playing” is not just for children; It is the dream of most adults. While entertaining themselves and others, some people have conservatively estimated that the annual salary of each team of ringtone producers will not be less than one million.

Income accounting: The studio earns 20 million per year

Xiao Le once calculated an account: a ring tone worth 2 yuan, every time it is downloaded, the operator will give the provider 4 The gross share, if downloaded 10,000 times a year, is 4,000 yuan, and even if this ring tone is only used in 26 cities across the country, it will reach 106,000 yuan. If it is provided to China Mobile and China Unicom at the same time, it will be 20. ．80,000 yuan. If a ring tones studio produces 100 ring tones a year, the value it obtains will be 20.8 million yuan. “But this is the best situation, and it will face various problems in the actual operation. ”

Specific income: One color ring tone per month is 6,700 yuan

But the reporter also heard two pieces of good news. One is that the “Mobile Xiaoqiang” color ring tone is only available on Beijing Mobile Internet 4 In just one month, it has set a record of 67,000 downloads. If calculated at 4 cents per time, this ringtone earns the producer 6,700 yuan per month