How to make works for beginners on Douyin
How to make works for beginners on Douyin. Douyin is a software that everyone likes in our lives. Accounts that are active in Douyin every day There are many, and now many people have begun to see the development of Douyin. Let’s learn how beginners on Douyin can create works. How to create works for beginners on Douyin 1
As a national product, Douyin’s popularity is self-evident. Faced with huge traffic and business opportunities, many companies and individuals have begun to play Douyin. However, many people have a misunderstanding. They don’t know how to maintain an account, they just simply post videos.
This often wastes the traffic support provided by the platform and misses the opportunity to become popular and increase fans. Every video posted on Douyin must have a clear direction, rather than just posting it casually. , you will lose weight.
Douyin is a platform that pays attention to weight. For new accounts or Douyin accounts with low weight, how to develop some high-weight Douyin accounts? You need to understand the rules behind it.
01. Understand the weight of Douyin
The first five works of the new account are the top priority
The first five works published by the initial account determine The initial weight of this account.
If one or two of the first five videos have been viewed more than 50,000 times in a short period of time just after they were released, then it is certain that this account has been recommended and will become popular soon
Continued Videos that publish works with less than 100 views in a week are zombie accounts
Videos that publish works with views of 100-200 for a week are the lowest weight accounts and will only be recommended to low-level traffic pools. If they continue to If you don't break through in half a month to a month, you will be demoted to a zombie number.
Accounts with views between 1,000 and 3,000 are to be recommended.
Users at this stage should hurry up to create high-quality works or improve through other methods. The number of plays and likes allows the system to recommend to a larger traffic pool.
Users who have played more than 10,000 consecutive times are considered popular users
They are only one step away from becoming popular. You can choose to participate in the latest topic activities, the latest BGM (background music), Co-production with the latest talents to attract more traffic.
Remedies for downgrading
One card, one machine, one account; original videos, mostly shot with Douyin videos; high-quality works, more participation in hot topics, popular music, and more @ Douyin Assistant
Can the videos released by Douyin be shipped?
It mainly depends on these: video description, release time, play volume, number of likes, number of comments, and number of forwards , clarity, duration, account creation time, authentication or not...the greater the number of views, number of likes, number of comments, and number of forwards, the more popular the video will be.
If there are users who post authoritative and high-quality comments in the published videos, then the chances of recommendation will be greatly increased.
02. Understand the peak period of user activity
According to Douyin’s 2018 big data statistics, the above time periods are the peak periods of activity!
12-13 o’clock: Lunch break, I have nothing to do to scroll through Douyin for a while, and I have a meal with my friends and colleagues and scroll through Douyin.
18-19 o’clock: During the rush hour of commuting, I squeeze into the subway and take the bus. If there is nothing on the way, I will use TikTok.
21-22 o’clock: Leisure time, after dinner, I lie in bed and ignore it and scroll through Douyin.
Therefore, it will be better to choose the above time periods to release videos in Beirong~
03. Understand the current popular music
According to Douyin’s popular music, generally the music used in popular videos must be popular! So if you want to be popular, don’t ignore the background music!
For example, Douyin master-Chen Yan: Currently It has 8.36 million fans and sells nearly one million per day. It posts a lot of content related to Chinese style, wearing Hanfu and matching popular music. The response is also very good!
Douyin is the largest among other platforms The difference is that many amateurs can become famous in a short period of time. The simplest way is to use content to drive exposure and create IP.
However, from starting to play Douyin to accumulating a certain number of fans and fame, it takes at least three months to half a year of precipitation and optimization.
04. Understand the preferences of user groups
Friends who want to run a Douyin account, what kind of users do you want to attract?
Then you need to attract them with content they like. Within 15 seconds, physical attractiveness is easier to gain the user's favor in the first second than other content.
There are many people following the Douyin dance trend, and it is basically very popular. How to make Douyin works for beginners 2
How to start Douyin for beginners
1. Make the early planning and make the basic layout
No matter what platform you use , if the early planning is not done well, it will be very difficult to change it later. As we usually say, if you make a mistake in the first step, you will make mistakes later. Before starting Douyin, we need to lay out the following basics first.
1. Position your account well
Why you need to position your account? It’s like telling your audience what you do and what they can get from you.
You need to choose an area based on your interests or expertise in technology, such as food, automobiles, etc., and positioning it well can greatly increase the weight of your account.
After determining your field, every time you publish works, you must only publish content works in this field. You cannot say that you will publish food today, travel tomorrow, and sports the day after tomorrow. This will directly affect the verticality of your account. , your audience will become increasingly confused about what you do, and then the system will not know what you are going to do, and will slowly reduce the number of recommendations for you.
Summary: Choose a suitable field based on your interests and expertise, and insist on publishing works only in this field.
2. Basic settings
After selecting the field, we can start to register an account. Maybe many people register an account first and then choose a creative field. Why is this not good? You will know when you do it.
After setting up the account, we need to do some packaging, which can be understood as the initial settings of the account, including picking a name related to your field, making an avatar that you think can attract people to you, and Introduction information, header image settings, etc.
Finally, don’t forget to do real-name authentication. If you want to do something down-to-earth and have a very good plan, it is recommended that you complete the real-name authentication first, which can increase your weight.
Some friends say that it is better to wait for a while to see the effect before doing real-name registration. If the effect is not good, just change the number and start over. In this case, is there some speculation? You can understand it yourself. No matter what platform, it is always oriented towards high-quality content.
Summary: Register an account, make basic settings, and also complete real-name authentication simultaneously.
3. Account maintenance
What is account maintenance? The simple understanding is to let the system know you. If the system is not familiar with you and doesn't know what you do, it may not be able to calculate more traffic for you. Maintaining an account means labeling your account.
Pay attention to several peers in related fields, read their works, and repeat the previous step.
Thirdly, you can watch live broadcasts of accounts in related fields every day, 30 minutes a day is enough.
Summary: Spend some time every day to read the works of your peers for a week.
The above are the actions that need to be done in the early stage. At the same time, you need to pay attention to a few points:
(1) It is best to use your mobile phone number to register an account and avoid logging in with an account on a third-party platform;
(2) Make sure Your device is not allowed to use other accounts, that is, make sure there is one account for each device;
(3) During the account maintenance period, when brushing works, don’t brush them too fast. When you brush works in the same field, just brush them. It has been watched (completion rate);
2. Understand the recommendation mechanism of the Douyin platform
Why you need to understand the recommendation mechanism of the platform is to understand how the machine understands you content. The most powerful thing about Douyin platform is its algorithm.
If we understand the platform’s algorithm recommendation, then we can produce high-quality content that is more in line with the platform, thereby obtaining more traffic recommendations.
Douyin, like Toutiao, is a product of Byte. Their recommendations are very much like a funnel. In other words, it is decentralized. Let’s talk about it from several aspects.
(1) Review of works
After our works are published, they will generally undergo two types of reviews, one is machine review and the other is manual review.
When you publish a new work, the machine will automatically perform classification matching, keyword matching, topic matching, location matching, etc. on your work. At the same time, it will automatically review whether there is excessive marketing or transfer of others. Once the above-mentioned problems are found in works and other inappropriate content, the machine will automatically intercept them, put the works into a low-traffic pool, and mark them to remind manual review.
If it is transferred to manual review, the reviewers will conduct a more detailed inspection to confirm the demotion of violations. Of course, there are also cases that may be misjudged by machines. During manual review, you will be liberated and marked.
(2) Need to understand the concept of traffic pool
No matter you have hundreds of fans or tens of thousands of fans, after your work passes the platform review, the platform will give you the first A wave of recommendations will put your work into the first traffic pool.
Many big names say that there are 8 levels of traffic pool. To simplify the understanding, let’s divide it into three stages:
a. Primary traffic pool
Some people find that his works have always been played less than 500 times. This is because his works have not jumped out of the primary traffic pool.
After the work is released, the platform will estimate the first wave of traffic for you, which is about 300-1000, to understand whether your work is loved by everyone. So how does the platform know that people like your work? It is reflected through the completion rate, like ratio, etc. If the completion rate of your work exceeds 60, the system will probably calculate you to the next level of traffic pool.
b. Intermediate traffic pool
When your work recommendation reaches 100,000, it will enter manual review. After passing the manual review, we will continue to recommend the next wave of large traffic based on your like rate, completion rate, forwarding rate, comment rate, etc. Many people use dou to help trigger manual review. What needs to be noted here is that when investing in dou, do not invest when the video playback has completely stopped. Start investing when you find that the traffic is gradually decreasing.
C. Popular traffic pool
If your playback has reached 1 million, then congratulations, you have become popular.
Summary: If you want to be popular, it is inseparable from these indicators, such as completion, likes, comments, and forwarding. Understanding their direct relationship will help you get more traffic recommended by the system.
Completion rate: When a video is first recommended, if the completion rate is above 30, it will be more likely to be recommended into a larger traffic pool. How to improve the completion rate? When novices first start doing it, we can try to make the work as short and fast-paced as possible. For example, it is better to keep it within 15-30 seconds, but avoid within 7 seconds. Later, when you get started, you can try to make a work of 1 minute and 01 seconds. , which can increase content classification authority and make the audience more targeted.
Like rate: It is an important indicator to determine whether a work is of high quality. If the like rate of a work exceeds 5, it is considered a high-quality work, and the system will superimpose and recommend more plays. Some people may think that the likes rate of his work has reached 10, but the playback is still not going up. To solve this problem, you need to check the data in the work data to see when the problem occurred.
Number of reposts: Why do people repost your work? The reason is that I recognize your work very much and want to share it with my relatives and friends.
Number of comments: Comments represent interaction. When making a work, you can design slots to trigger comments, and you can also use your own trumpet as a guide.
(3) Time rules
I have released some works before. I released them at 9 am. At 12 noon, there were still only more than 200 plays. By 6 pm, I saw them. It was still only over 300. Just when I was gaining confidence, at 9 o'clock in the evening, the number of plays suddenly increased to 5,000, and at ten o'clock it rose to 20,000, and it continued to increase.
So, sometimes , which may leave us confused. This is the embodiment of the time rules of the platform. If there are some popular or video influences at that time, the system will suddenly give you a large number of recommendations. It feels a bit like beating you up first and then giving you candy.
3. Start operations
Having said that, the first step of the Long March has been completed. Once you have your account set up and you understand the rules, you can figure out how to operate it. Don’t think that you will become popular if you post a few videos. Calm down, keep your breath, and insist on outputting high-quality content, and the platform will not reject you. You may have seen many works by big names, each with tens of thousands or hundreds of thousands of views. They always insist on outputting, and when they encounter a hit work, they will make other works popular at the same time. How to create works for beginners on Douyin 3
10 tips for shooting Douyin short videos
Remote control and pause are more convenient
How to shoot Douyin videos? When shooting, if the phone is placed far away, the user can use the "countdown" function to remotely control and pause the recording. Click the "Countdown" button on the shooting interface. For example, if we only need to shoot for 10 seconds to pause, we can drag the pause lever to the 10s position.
Adjust the appropriate speed
When users use Douyin to shoot, they can not only choose filters and beauty, but also adjust the shooting speed independently. Among them, speed adjustment and segmented shooting are the biggest features of Douyin. If you make good use of these two functions, you can shoot many cool short video effects.
Speed ??adjustment is to adjust the matching of music and video.
If you select "Fast" or "Extremely Fast" when shooting, the music will slow down, and the corresponding images in the finished video will speed up.
On the contrary, if you select "Slow" or "Extremely Slow", the music during shooting will speed up and the finished picture will slow down.
The fast and slow speed adjustment function helps creators find the right rhythm. On the one hand, they can make corresponding dance and editing creations according to their own rhythm, which will make the shooting process more comfortable; On the other hand, different shooting rhythms will also greatly reduce the homogeneity of the content. Even for similar content, different rhythms will show completely different effects.
If you slow down the music, you can hear the accents of the music more clearly, and it will be easier to catch the beat. This lowers the threshold for users to use it, allowing some people without professional training to easily get stuck on the beat.
If you speed up the music and slow down your movements accordingly, the final product will have a different effect. Cooperate with the segmented shooting mentioned later and control your fast and slow rhythm, and you will also get good results.
Shooting videos in segments is more creative
Douyin can shoot short videos in segments, that is, you can shoot a video, pause it, then shoot the next segment, and finally put it together to form a complete video. video. As long as the transition between the two scenes is done well enough, the final video effect will be cool.
For example, when shooting the popular "One Second Dress Up" video, we can use "long press to shoot" to conveniently shoot in segments.
After putting on a set of clothes, the user can press and hold the "Hold and Shoot" button to shoot a video for a few seconds, and then release the hand to pause the shooting. At this time, the user can change into another set of clothes, assume the same posture as when shooting, and repeat the previous "shoot → pause" steps until the change is completed.
Good at using co-production to gain popularity
"Co-production" is an interesting new way to play on Douyin App, such as "Black Face Eating Watermelon Co-production", "Glare Cat Co-production" and "Watermelon Co-production" Many popular works have appeared, such as "Co-production with Girls" and "Co-production with Journalists".
How to shoot with your favorite videos:
(1) Find the video you want to shoot with and click the share button;
(2) In the pop-up In the "Share to" menu, click the "Co-shoot" button;
(3) Then the user can add props, set speed and beautification effects, etc., and click the "Shoot" button to start co-shooting.
(4) After the shooting is completed, the user can also modify the areas he is not satisfied with and set special effects, cover and filter effects again. Click the "Next" button to publish the video.
Prevent shaking and ensure clear focus
Hand shaking is a fatal injury for many video shooters. When shooting videos, be careful not to shake your hands. Always maintain the correct focus so you can shoot clear video effects.
In order to prevent shaking, users can put the phone on a stand or find something to stand on it. If necessary, you can use a selfie stick.
If your financial budget is relatively sufficient, you can choose a professional-grade handheld stabilizer. There are two types of handheld stabilizers: mobile phone handheld stabilizers and SLR handheld stabilizers.
Here is a special introduction to the mobile phone handheld stabilizer. The mobile phone handheld stabilizer can already realize functions such as face recognition, target following automatic steering, autofocus, automatic shooting, 360-degree rotation shooting and 360 panoramic image shooting. Coupled with the powerful camera function of the mobile phone, it will be possible to realize functions such as time-lapse shooting, slow shutter shooting, large aperture background blur shooting, automatic fill light for face recognition, and beautification immediately after shooting. The advanced technology allows everyone to Become a star.
The other is a handheld stabilizer for SLR cameras, also called a three-axis SLR stabilizer. It is extremely professional and can be considered for purchase by Douyin users who have a SLR.
For users with insufficient financial budget, they can choose an extremely simple and practical mobile phone holder to help complete shooting. Here we mainly recommend several simple and practical stands such as desktop stands, clip-on desktop stands, octopus tripods and mobile phone tripods. You can shoot by placing them on the table, and you can also shoot at ultra-low angles by placing them on the ground.
Pay attention to how light enhances the beauty of the picture.
Light is very important when shooting short videos. A good light layout can effectively improve the picture quality. Especially when shooting portraits, you should use more soft light, which will enhance the beauty of the picture, and avoid obvious dark shadows and exposure. If the light is not clear, you can manually light it, hit the face of the person or use a reflector to adjust it.
At the same time, users can also use light to create art, such as using backlighting to create an ethereal and mysterious artistic atmosphere.
In places with poor lighting, especially when it is dim at night, we often encounter this situation when taking pictures. When taking pictures with an APP with a filter, the picture is very blurry. , at this time you can turn on the flash function to take pictures.
At this time, in addition to the flash that comes with the mobile phone, users can purchase a professional external flash. This kind of flash usually uses LED light source, and the light is relatively soft, which can make the picture clearer and softer, and the skin of the characters will be fairer.
At the same time, users can also freely adjust the brightness of the external flash, and with the ultra-wide lighting angle, it can achieve 360-degree rotation to meet different shooting needs. There are many videos with aperture effects on Douyin, which make girls look very beautiful. This kind of equipment does not actually require large-scale equipment such as fill lights. You can buy small fill-light equipment for mobile phone cameras online. Users in need can buy it. one.
In addition, when the weather is good, you can try shooting with backlight. In the shooting interface, you can aim at the highlight area for metering, and you can take artistic silhouettes.
Manually configure light and focus
Note that not all smartphones have exposure and focus functions, but if your phone has them, you must learn to set them up. Especially for smartphones, AE (Automatic Exposure, automatic exposure control device) lock is very important, which will reduce exposure, especially when shooting around, pay more attention to lock AE.
As for manual focus control, this function is very useful when shooting close to people from far and near. Different mobile phones have different methods of setting focal length. The specific settings can be searched online according to the model.
Choose the right resolution for video shooting
When using other camera applications to shoot videos, be sure to choose the right file format and adjust the resolution to the highest level. It is generally recommended to set it to 1080p, 60fps; when recording slow motion, select 1080p, 120fps. How to shoot Douyin videos?
Use the grid function to assist with composition
Not only professional photographers can shoot wonderful videos, in fact, ordinary users can also do it. In fact, those photos or videos that leave a deep impression on us often use special composition methods to focus the audience's eyes on a certain scene.
What I would like to recommend to everyone here is the third composition method. This concept is introduced into the grid function on smartphones. If your phone also has this feature, be sure to enable it before taking videos or taking photos.
Switching scenes and adding time effects
Before taking a video, users should first think about their own theme, and then think about what can be done under this theme. Which scenes were filmed. Even in the same scene, users can change the background without losing any opportunity. For example, they can zoom in from a distance, zoom out from a distance, or even shoot at an angle to avoid the video being too monotonous and make the video more vivid. vivid.
Of course, you can also choose to add or replace some props in the same scene. These small details often bring unexpected effects. Two commonly used scene transformation methods are introduced below.
(1) The feeling of the camera suddenly being far away and suddenly being close: The simplest method is to hold the phone and zoom away and then push it closer.
(2) Pause shooting and switch scenes: The user can press and hold the round red recording button to start recording, release it after a few seconds to stop recording, change the scene and continue to press and hold the button to record. When switching scenes, users can cleverly use the occlusion of hands or clothing to make the video look cooler.
In addition, Douyin App has a lot of "time effects" gameplay, such as "time reversal", "flash down" and "slow motion".
Among them, the "turn back in time" special effect is used to play the video backwards. The specific operation method is as follows:
(1) After recording the video normally, enter the preview interface and click the "Special Effects" button,
(2) Enter the "Filter Effects" interface and click the "Time Effects" button
(3) Switch to the "Time Effects" interface and click the "Time Rewind" effect,
(4) After performing the operation, you can apply the "turn back in time" effect. You can see that the yellow progress slider under the video will start sliding from the end of the video to the shooting position at the beginning of the video. Click the "Save" button to save it. That’s it.
The "slow motion" special effect means that when the video screen plays to the position where the special effect is set, the screen will slow down for a moment.