In order to ensure that the activities are carried out in an orderly manner, it is necessary to formulate an activity plan in advance. The activity plan is a written plan made after comprehensively considering factors related to the activity. So what does an excellent activity plan look like? Below is the activity plan for the May Day celebration clothing that I compiled (5 general articles) for your reference. I hope it can help friends in need. Activities Plan for May Day Clothing 1

1. Theme:

Toss the "ball" for happiness, and the next one belongs to you.

2. Activity time:

Starting at 11:00 am

3. On-site preparation:

1. Music playing (first warm-up , music builds momentum, attracts the masses, gathers a certain number of people, and heightens the atmosphere of the scene),

2 Parasols are set up, staff are present,

3. When opening, promotional slogans should be hung.

Main activity

Use a particularly large T-shirt (the pattern is based on the store name and clothing characteristics), hang it above the store, and fill it with balloons inside the coat to make it full. . ——Attract passers-by to stay.

Design two oversized pockets under the clothes (so that they can bulge), the left is the "Fu (clothing) bag" and the right is the "handbag". Audiences throw paper balls from bottom to top, and the winner will receive a corresponding gift. (Requirements: Names and contact information are written on the paper balls. After the event, several lucky people will be randomly selected from them. Later, this information can be used to regularly deliver the latest discount information of our stores) - Attract students to participate and learn about store information.

Finally, take an artistic photo of the special coat, write the names of the students who participated in our event and leave their names and contact information, and then post it on the wall of the store. (The purpose of the event is to give consumers who come to the store an opportunity to see their own names, creating a sense of pride and belonging).

Rules and requirements:

The one on the left is a 5 yuan voucher (valid for use within one month).

On the right - some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

Gifts for the lucky ones - a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty coat pocket and head the ball and get the prize under the guidance of the staff.

Specially made coat requirements:

1. Bright colors and obvious patterns;

2. The pockets should be large and deep;

3. Coats must be hung up before the event (where to hang is tentative)

4. Specific promotion plan

Promotion plan 1:

One person , the first item is original price and the second item is 20% off.

For two people, the first item for two people will be discounted at 10%, and the second item will be half price.

All purchases for three or more people (including three persons) are discounted at 40%.

Promotion plan two:

Any consumer who purchases clothing in our store on the same day will receive a clothing store voucher of 10 yuan (or a membership card, which can provide 10% or 20% off and points, The higher the points, the lower the discount), use vouchers to firmly grab customers, capture their hearts, and increase long-term repeat customers. Activities plan for May Day clothing 2

1. Activity theme

New stores, new gifts, new fashions

New stores add fashion, discounts and discounts, gifts Give gifts

Stylish new store, meet with good gifts

New store opening, exquisite fashion

2. Event time

Event cycle: Ten days from the date of opening (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

3. Target audience

Women from all walks of life aged 25-40;

This event will also attract some male consumption through promotional gift selection.

4. Activity content (shopping chain wedding)

Suitable for 40-60 square meters opening chain wedding plan

One heavy happiness, happiness when you enter the door:

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When you enter the store, you will be given exquisite souvenirs to someone (or you can give gifts with the DM leaflet)

For example, gifts of about 1-3 yuan are lighters, notepads, ball-point pens, and keys. Buckles, poker, etc.

Double happiness, get free with purchase (the amount of purchase and gifts are customized by each store):

Any purchase during the event will receive "free" A pair of pure cotton socks worth 28 yuan;

Anyone who purchases more than 258 yuan during the event will receive an exquisite ballpoint pen worth 48 yuan;

Anyone who purchases more than 258 yuan during the event will receive 368 yuan, get a set of three sets of exquisite notebooks worth 100 yuan;

Anyone who purchases more than 488 yuan during the event will get a genuine leather belt worth 138 yuan;

Triple happiness, Receive a VIP card. The first 50 customers who make a purchase will receive a VIP card and become a permanent member after registration.

5. Integration of materials

1. Themed posters outside the store: (choose one of the themes)

New store, new gifts, new fashion

Add fashionable discounts to new stores and give gifts with extra discounts

Meet with good gifts in fashionable new stores

New store openings will be more fashionable

Three more fashions will be reduced Surprise

2. Hanging flag:

The front theme advertising slogan, the reverse side auspicious opening or new product launch

3. Roll-up banners or display racks unify the theme of the event, and Posters are unified.

4. Xiaolipai POP advertisements are placed in the display area of ??the corresponding product series.

5. Activity theme content

6. DM flyer content is the same as poster

7. Large inflatable arch (with activity theme written on it), lift-off balloon, knife Flags, flower baskets, etc.

8. Others: business cards, gifts, VIP cards, ribbons

6. Terminal environment

1. Hard environment: displays, props and Lighting and sound, etc., should comply with the terminal requirements of the xxx brand personality theme and be consistent with the style and tone of the image promotion.

2. Soft environment: The appearance and service standards of shopping guides, cashiers, etc. in specialty stores should complement the brand image of xxx. Activity Plan 3 for May Day Clothing

1. Planning Purpose

With the development of society, the clothing economy is booming under the constant changes in market demand, and women’s requirements for clothing People are getting taller and taller, they are demanding more and more varieties, and they are paying more and more attention to the quality of clothes. XX women's clothing mainly promotes "cotton and linen", which makes it easy to stand out in the clothing market and gain attention. The main purpose of planning is to further promote this "cotton and linen" proposition and gain widespread recognition from customers.

2. Market Current Situation

1. Market Situation: The clothing market is mixed with good and bad. Due to different economic levels and different purchasing power of customers, consumers have different needs, concepts and purchases.

2. Product situation: Product sales are often ranked among the top women's clothing brands on Taobao, with high prices and high profits.

3. Competition situation: Mainly due to the emergence of a series of cotton and linen clothing brands, which have begun to seize the market. XX women's clothing market share is relatively high

4. Macroeconomic environment: Consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and consumers have strong purchasing power.

3. SWOT analysis

Marketing plan is based on the combined analysis of products and markets, and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1. Product advantage analysis (relative to competitive brands): The product quality is good and the feel is better; the product styles are diversified and can meet consumers with different needs.

2. Analysis of product disadvantages

The quality of cotton and linen market is uneven, and some consumers cannot distinguish between good and bad. XX brand is easier to be confused by some consumers, and the brand promotion is not high. .

3. Market opportunity analysis

In the clothing market, the concept of "cotton and linen" is a brand new concept. Modern people have begun to pay attention to environmental protection and health care, and are more likely to accept "cotton and linen" The product's clothes have great market potential.

4. Analysis of environmental threats

Since the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easily copied, and there are no certain laws to regulate them. .

IV. Marketing Goals

During the implementation of the marketing plan, the comprehensive sales volume will be 10 million pieces, the gross profit is expected to be 200 million yuan, and the market share will be 30%.

5. Marketing strategy

1. Target market strategy

(1) Market segmentation: Segmentation based on population, geography, consumer psychology and behavior

(2) Market selection: Taking 25-29-year-old female white-collar workers with relatively strong financial strength as the main consumer group, we design a series of clothing for them.

(3) Market positioning: It is positioned at the mid-to-high-end crowd, and the clothing prices are on the high side.

2. Marketing mix

(1) Product strategy: independent research and development, joint operation, contract development

(2) Price strategy: adopt holidays Profit and other activities

　(3) Channel planning: use vertical channel marketing

　(4) Promotion strategy: adopt advertising methods on Taobao homepage to promote profits through promotion. Transactions are completed online and offline, and promotional content is adjusted according to the season.

3. Total marketing budget cost: 200,000 yuan Phase cost: 100,000 yuan Project cost: 100,000 yuan

4. Promotion

(1) Advertising: During the National Day, advertise on Taobao homepage (2) Sales promotion:

a. Get 10 yuan off for purchases over 199 yuan, 20 yuan off for purchases over 299 yuan, and 50 yuan off for purchases over 499 yuan. Yuan" to benefit consumers; b. Lottery: the first ten consumers every day have the opportunity to draw for free C. Membership system: if the one-time consumption exceeds the limit, you can get a membership card

6. Customer Management

1. Establish sales information: indicate the product type, name, and price, and have the customer sign for confirmation to facilitate after-sales service.

2. Establish a member information book: record member information. On their birthday, members can receive a free gift with their membership card and ID card.

7. Summary

Through promotional activities, you can spread corporate culture, establish corporate image and promote new corporate propositions, gather popularity, attract people, increase sales, thereby increasing market share. Fight against the market pressure brought by our competitors. A successful promotional planning activity can improve the reputation of the company, bring higher attention to the product brand, and thus expand product sales.

Activity Plan 4 to Welcome May Day Clothing

1. Save money and enjoy the holiday

2. Poems and flowers, perfect Mother’s Day

3. Actions of love , Perfect Day to Help the Disabled

IV. Healthy Life, Beautiful Holidays

Background: May Day Golden Week

Connotation: xx Shopping Mall is a consumer province on May Day As a holiday for money, consumers should have fun at Huada on May Day.

Extension: price reduction promotions, limited time sales, bundled sales, joint promotions, and redemptions.

Content:

1. The opening package, unlimited surprises

2. The opening moment, race against time

3. Perfect price period, any time Your choice

Kick-off package with unlimited surprises (event time: May 1st to May 7th)

The "May Day" period is the peak travel period, and everyone is preparing to travel Purchases made before the destination, some of our outdoor activities in the city, and short-distance travel will also be an opportunity for our promotional activities. Activity content: The essence is bundling, and the sales are divided into "travel packages" and "holiday packages"

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups. The discounts on individual products are accumulated and highlighted. Price advantage.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines daily necessities appropriately and recommends hyping the concept of health here, launching the "Golden Week Health Spectrum".

May 1st "Labor Glorious Meal" for nourishment

May 2nd "Kick-off Chief Meal" Features

May 3rd "Playing for a Beautiful Mood" "Meal" Green

May 4th "Fashionable Youth Meal" Nutrition

May 5th "Youth Meal" Beauty

May 6th "Happy Meal" , Fun Meal" Leisure

May 7th "Homecoming Meal" Adjusts the Stomach

Daily recipes are different (mainly including: cuisine, fruit drinks, snack foods, etc., bundled sales).

It’s time to race against time (activity time: May 1, XX to May 7, XX) Activity content: The essence is a limited time sale, every day from 8:00 to 9 in the morning: 00 minutes, afternoon: 14:00-15:00, and evening 20:30-21:30. It is recommended that the products to be purchased at every time of the day should be practical and unique, which can make consumers want to buy.

8:00-9:00 in the morning, mainly housewife products

14:00-15:00 in the afternoon, general products

20:30- 21:30 As long as you make a one-time purchase of 68 yuan during the event, you can go to the service desk and add one yuan to get a rush ticket to enter the store. The ticket is valid for use on the same day and will be invalid after expiration (the quantity is limited, while stocks last)

(Note: A single ticket in this event is limited to two rush-purchase tickets at most. The rush-purchase tickets must be handed over to the staff before entering the event. The rush-purchase tickets must be stamped with Huada’s financial seal. efficient).

Internal note: Internal employees and their families are not allowed to participate in this event. Violators will be punished. All rush-buy products are placed in boxes with paper slips (the boxes are sealed) and stacked on the rush-buy pile. Customers who rush to buy cartons can go to the service counter and add one yuan to exchange for products. There is a limit of 300 products per day.

3. Price play period (event time: starting at 20:00 on the evening of May 6, XX)

In order to increase the popularity of evening shopping, on the evening of May 6, That is to say, before the end of the long holiday, to warm up the later promotion, a special product auction will be held outside, with the starting price of 1 yuan.

Activity plan 5 for May Day clothing

1. Purpose of the activity

1. Show the strong strength of x clothing

2. Further expand publicity through the media Communication to increase public attention of the company

3. Take advantage of opportunities to further draw closer the relationship between the company and local political and business celebrities

4. Create necessary news points and form a large-density Comprehensive communication effect

2. Activity design

1. Time: 10:00 am on May 1st

2. Theme: “Energy, movement, fun ” p>

(1) Invitation of participants

(2) Invitation of reporters from relevant media participating in the event

(3) Preparation of promotional materials for the event ribbon-cutting ceremony

A. Brochure for this event, event introduction

B. x casual clothing information (x group display CD information - given to guests)

C. text information (for news) Media use - a press release of about 500 words)

(4) Preparation of event supplies

A. 200 gifts (providing commemorative gifts with LOGO printed with x) Gifts and guests are treated differently from ordinary guests)

B. Audio-visual lighting equipment

C. Journalists’ travel expenses are 500 yuan per person

D. Personnel participating in the event 3 boxes of drinks

E. During the event, x's clothing will be provided to event personnel for publicity and display and as prizes for the winners

5. On-site decoration

A. Internal layout of the venue

Background board and exhibition stand construction of the main event venue

Two roll-up banners are placed in the product exhibition area to display the product image and increase activities Atmosphere

Set up a product display area for x casual clothing (the instructor is x technical staff)

Ceremony equipment is in place (including lighting and sound)

Set up Ribbon-cutting stage (set up for guests and leaders)

Hang banners above the ribbon-cutting stage

B. Exterior layout of the activity venue

Produce and place 2 activity venue signboards (Specify the parking lot, VIP lounge, ceremony hall, etc.)

Place two roll-up flags in the base to increase the atmosphere

Arrange VIP (guest) lounge

A red carpet was laid on the main pedestrian road

The women’s drum band played music outside

Banners were hung outside the venue

Flower baskets were placed outside the venue

3 red balloon arches are placed outside the venue

8 large red balloons are hung outside the venue, and 8 celebration vertical banners are hung

C. Event entrance decoration

Guest sign-in desk layout.

The scale of the ceremony is relatively large. There are two sign-in desks on both sides of the entrance of the ceremony hall, which are designated as the guest sign-in area and the media sign-in area (distinguished by placing sign-in cards)

There is a pot of flowers on each sign-in table. 1 copper plate and 4 sign-in pens (used to collect business cards of reporters and guests respectively)

After the sign-in desk, there are 2 etiquette ladies in each case

There is a sign-in desk a little further away A slightly larger guide sign with the name of the ceremony in detail

D. Ribbon-cutting stage layout

Banner above the stage

Background version of the ribbon-cutting stage

Set up projection cloth and projector to play x clothing display

Unlimited microphones, scissors, ribbons, color trays

E. Service staff

Etiquette lady 10 (including 4 at the event entrance)

1 host

30 women’s drum corps

6 technical support personnel

4 photographers and videographers

8 attendants at the ceremony venue

Other service staff of the organizer: 10

F. Document preparation and others Conference preparations

Gifts (divided into two levels, distributed to general guests and distinguished guests)

Conference materials, promotional materials, information bags

Journalist travel expenses distribution

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10 ribbons for hostesses

20 corsages for guests

4 roll-up banners, placed around the venue and at the sign-in area

3 sign-in cards, 1 reporter, 1 guest, 1 distinguished guest

2 banners (hanging above the basic door and ribbon-cutting table respectively)

3 sign-in books , 8 markers

Background board design and production

GThe tasks that require the cooperation and confirmation of the x marketing department are:

1. Gifts and prizes

2. Ribbon-cutting materials (invitations, letters of invitation), corporate and product promotional materials, information kits

3. Journalist travel expenses

4. Guests, general guests and Reporter invitation

6. List of leaders participating in the ribbon-cutting of this event

3. Event process design

1. Preparation stage of the event:

Before 09:50, the guest convoy slowly passed through the flower baskets and balloon arch bridge, and followed the road signs to the parking lot. Guests will be received and guided to the VIP room (VIP resting area) by x personnel, where they can take a nap. Drinks and x promotional brochures will be placed in the room. (At the same time, the women's drum band outside the venue was playing cheerful music to heighten the atmosphere)

Sign-in started at 09:50

Two sign-in stations were set up at the ribbon-cutting area. One is for reporters to sign in, and one is for guests to sign in. Two etiquette ladies will guide the sign-in, and the sign-in is done by handwriting

(The lights in the whole venue are on, the background music is exciting and cheerful, the projector plays the x image and Product display VCD)

2. The second stage of the event:

10:00 Cutting

The color ceremony begins (the whole venue is darkened, and the broadcast x publicity is stopped) film, the host announced the start of the ceremony)

10:05 Relevant leaders and guests delivered speeches in turn

10:30 leaders cut the ribbon

nHost: Thank you for the above Wonderful speeches from the guests. Now, all the guests are invited to pick up the scissors and start cutting the ribbon.

(The entire audience focused on the ribbon-cutting stage, and the music was exciting and joyful to its peak. The hostess stepped onto the stage from one side holding a ribbon-cutting silver plate, and stood on the right side of the guests.

The moment the colored ball fell, thousands of ribbons and colorful catkins fell from the sky, and the women's drum band played neatly and powerfully with snare drums.) Note: If it is really necessary to arrange a ribbon-cutting event, there should not be too many people cutting the ribbon (8 people are enough). For the sake of grandeur and to show the level of the ceremony, there should be Use silk ribbons instead of traditional ribbons

3. The third stage of the event (also the climax stage):

10:40x clothing starts:

① Casual SHOW: Skateboarding performance

② "Couple pairing, welcome the grand prize" activity

11:00x clothing product display and sale

nx clothing: see the future of x clothing Planning, I believe that all guests will be more interested in x clothing.

Now, please appreciate the products of x clothing.

(The whole venue is dimmed, and the small lights on both sides focus on the product display areas covered by red cloth on both sides of the ceremony. The red cloth slowly falls in the sound of music, revealing the latest exhibits of x clothing, casual fashion clothing Both sides of each column) (Background music "Backgammon" plays) 12:00x Clothing General Manager x announced that all the cash from all the clothes sold today and 200 pieces of x brand clothes will be donated to The leaders of the hospital accepted donations from company leaders on site. At the same time, it was marked: "Dedicate your love to the disabled people, the movement is in action"

At 12:30, a spectacle of the clothing brand represented by disabled children was organized, bringing the event to a climax.

4. The fourth stage of the event:

19:30 Celebration Cocktail Party

nHost: Distinguished guests, ladies and gentlemen, we are so grateful for this At this exciting moment, let us hold up our wine glasses and wish for the success of the development of x and the people of A pyramid appeared. X Clothing, local leaders and celebrities from all walks of life each opened a bottle of red wine and poured wine from the top to the bottom. The hostesses filed out and gave each guest a glass of red wine. In a strong atmosphere of joy, everyone drank a glass of celebratory wine, pushing the ceremony to a climax)

　19:50xLeader’s speech

nModerator:

Ladies, Gentlemen, we would like to invite the protagonist of this reception - x of The cocktail party in the evening, this year is an unusual year for x clothing, and it is also the beginning of a new year. A good start is half the success. With your support, we have achieved great development and great success.