(1) Harmony. Many people think that among all the laws, harmony is the most important one in booth design. A booth is composed of many factors, including layout, lighting, colors, charts, exhibits, exhibition stands, exhibition tools and so on. A good design is to combine these factors to help the exhibitor achieve the exhibition purpose. But everything has a degree of certainty, and if it is too perfect, it will lose its meaning.
(2) conciseness. The more complicated the booth, the more likely it is to confuse visitors, and the less likely it is to create a clear and strong impression. The average person can only accept limited information in an instant. The audience walks in a hurry, and if they can't get clear information in an instant, they won't be interested. In addition, the complexity of the booth is easy to reduce the work efficiency of the booth staff.
the exhibits should be displayed in a representative way, and the secondary products may not be displayed. Exhibitors often think that quantity can show value, so stacking a large number of exhibits in a limited space is actually the worst. When choosing to arrange exhibits, you must choose and give up.
don't use all means of design and layout. Concise and lively is the best way to attract the audience. Photos, charts and descriptions should be clear and concise. Design decoration irrelevant to the exhibition objectives and contents should be reduced to a minimum. Don't hang odds and ends on the wallboard of the booth, such as exhibition brochures and small photos. Don't let irrelevant things distract the audience.
gild the lily, sometimes it's the customer's request, sometimes it's the designer who thinks he is lofty and sticks to the principle. Learn to put yourself in the other's shoes. No one wants to appreciate a work that he thinks is too wordy.
(3) Focus. The exhibition should be centered and focused. Focus selection should serve the purpose of exhibition, generally it will be a special product-a new product, the most important product or the most valued product. Highlight key exhibits by means of location, layout and lighting. The information desk can also be the focus. Audio-visual equipment can also attract visitors to the booth. In order to produce the maximum display effect, the focus should be designed and arranged, but there are not many focuses, usually only one. Too much focus can easily distract visitors' attention and weaken the overall impression. We can highlight and emphasize key exhibits by means of separate display and spotlights.
Sometimes, a work needs the finishing touch, and so does the booth design. Maybe it needs a beam of light or a different tone to make the personality full of vitality.
(4) express a clear theme and convey a clear message. The theme is the basic information and impression that the exhibitor wants to convey to the visitors, usually the exhibitor himself or the product. On the one hand, a clearly expressed theme is to use the focus, on the other hand, it is to use appropriate colors, charts and layouts to create a unified impression in a coordinated way.
Exhibitors with adequate budgets often build luxurious booths, which leave a deep impression on all visitors, but may not convey clear themes and information. Designers often pay attention to attraction and shock, but ignore expressing clear business intentions or promoting products.
The use of design, arrangement means and articles should serve the exhibition objectives and be consistent with the exhibition contents. Don't post photos and drawings that have nothing to do with the exhibition objectives. Don't play background music that has nothing to do with the content on display.
if you only draw for luxury or according to the price of customers, you can say that you are not a good designer. The practicability of the diagram is directly related to the design.
(5) establish eye-catching signs. Being different can attract more visitors, make it easier for visitors to identify and find, and make an impression on visitors who have not walked into the booth. The design should be unique, but not divorced from the exhibition objectives and commercial image.
there is only one possibility to go outside and look at other people's design drawings. I don't know what kind of drawings I should design, and there is no theme.
(6) Design from the perspective of the target audience. Traditional designs, especially temples, palaces and banks, emphasize eternity, authority and grandeur. However, in competitive exhibitions, the success of the exhibition depends largely on the interest and response of the audience. Therefore, exhibition design should consider people, mainly the purpose, mood, interest, viewpoint, reaction and other factors of the target audience. Designing from the perspective of the target audience is easy to attract the attention of the target audience and leave a deep impression on the target audience.
(7) consider space. Designers should also consider the number of booth staff and visitors. Crowded booths are inefficient, and some target audiences will lose interest and patience. Conversely, an empty booth will have the same effect. Because designers don't have much decision-making power on the booth area, they mainly rely on the design arrangement, such as layout, usage of exhibition stands and layout methods.
(8) arrangement of people flow. Exhibitors may want to have a large number of spectators who can walk freely in the booth; Maybe I want to attract a large audience, maybe I want to let only the screened audience walk into the booth; Perhaps you want to record the data of each audience; Perhaps you want to record only a few screened audiences; Or even don't consider this job. Therefore, designers should know what kind of people the exhibitors want at the beginning.
(9) The booth is easy to dismantle. The booth structure should be simple and can be assembled and disassembled within the specified time. The construction time is usually decided by the exhibition organizer. Designers should know the construction time before starting the design.
(1) design carefully and do not change easily. When designing, it should be thoughtful and comprehensive. Once the design scheme is discussed and approved, it should not be changed easily, especially in the later stage. Changes may delay the construction, increase the cost and even affect the opening ceremony.
(11) design within the budget. Budget is often a source of contradiction. There may be a big gap between the budget and the design requirements. As a designer, we must accept the budget realistically and try our best to do the design work well within the budget. If the budget is unclear, it does not mean that there is no limit. This is likely to cause a lot of trouble. If the design and construction expenses are too much, the designer should bear the responsibility. Therefore, we must persist in clarifying the budget standards. Control expenses, arrange all projects and standards in advance, and do a good job in design and construction within the budget.
the space problem of commercial exhibition design 1. the concept of space in exhibition design
exhibition art and space are inseparable, and it can even be said that exhibition art is the art of organizing and utilizing space. No matter from the concept, essence and characteristics, category and procedure of exhibition design, we can find that the concept of space runs through. Exhibition design is a kind of creation of man-made environment, and space planning has become the core element of exhibition art. Therefore, it is very necessary to define the concept of space before discussing the space design, and every designer needs to keep it in mind as the "cornerstone of ideas".
with the development of modern science and technology, various forms of dynamic display have appeared in exhibition halls in many developed countries. This form of dynamic display is not only the combination of point, line, surface, color and light, but also the use of modern technology, modern audio-visual technology, photography technology, computer simulation technology and other methods to create a more realistic scene in the exhibition site, so that the audience is completely immersed in a more real virtual space, as if forming a "just visiting" that spans time and space. In this way, the distance between time and space has been changed. From this dynamically changed space and the time shifted by the change of time and space, the audience can experience the objective world of perpetual motion with their own psychological changes.
2. Treatment of functional space in exhibition environment
A space environment of any nature is composed of various functional spaces, and because of its special nature, the exhibition environment transmits information to the audience through the means of spatial expression to achieve the purpose of promoting and deepening the image of enterprises and products, so it has higher requirements for the organization and planning of the functional spaces contained. Only by properly handling the relationships among various functional spaces, such as public space, information space, auxiliary functional space, storage space, staff space, reception space, etc., and making them exist harmoniously and uniformly in a public space, can we achieve a really good display design.
Exhibition art is a very practical art, and any exhibition design is to organize elements for a certain purpose so as to make it a whole. It is the primary task to partition the space when making a display design, and it is also the basic guarantee to successfully complete the whole display process. Functional partition is a spatial analysis of various functions of exhibition activities and their interrelationships, so that spatial partition can meet the needs of functions. For example, the design of independent booths in the exhibition requires functional analysis of the space, proper allocation of functional areas such as negotiation area, exhibition area, commodity or corporate image display area, and consideration of coordination and unity with the whole exhibition style. Another example is the public space in the exhibition environment, which is an area for public use and activities. When planning, we should pay attention to four aspects: it must be easy to get in and out, there should be enough space for people to talk without affecting other visitors, and there should be space for rest and drinking.
Contemporary exhibition art has developed into a comprehensive embodiment of modern scientific and technological achievements, and the constituent factors involved are becoming more and more complex, and digital means, sound, light and electricity are integrated, etc., which echoes with the renewal and increase of functional space. This puts forward higher requirements for designers to analyze and plan the space. As far as the exhibition environment itself is concerned, adopting reasonable space design is the key to form artistic effects such as jumping rhythm and smooth rhythm in exhibition design; Correctly handling and grasping the complementary relationship between functional spaces is the essence of building an ideal exhibition environment.