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Music Cartoon Poster-How to make a good poster, what issues need to be paid attention to, and how to use the entire tone

Where can I find the original pictures of aokizy

Qiantu.com

Find it on Qiantu.com, a website for downloading free design materials, providing aokizy works, pictures of aokizy works, and works of aokizy Materials, _okizy work templates and other free download services.

Qiantu.com, founded in 2013, is affiliated to Shanghai Pintu Network Technology Co., Ltd. It is an excellent domestic "design & office" creative service platform. The website has tens of millions of genuine materials, covering print advertisements, video sound effects, background elements, illustrations and paintings, e-commerce designs, office documents, fonts, new media graphics, etc.

As an excellent domestic "design & office" creative service platform, Qiantu.com adheres to the development mission of "providing creative copyright services that everyone can use". After eight years of development, it has accumulated a large number of user. Website materials cover graphic advertisements, design elements, backgrounds, e-commerce Taobao, video templates, music and sound effects, high-definition pictures, word art, decoration, web UI, new media pictures, illustrations and paintings, product industry, PPT templates, Word templates, Excel template, resume template, font library, 18 scenarios.

Serving e-commerce micro-commerce, IT Internet, real estate and home furnishing, government welfare, education and training, culture and entertainment, catering industry, hotel tourism, medical medicine, life services, financial management, beauty and fitness and many other industries, serving 120 different professional groups provide creative copyright services. Print advertising: posters, exhibition boards/display stands, business cards/cards, albums/bindings, DM/leaflets, LOGO/signs, mockup materials, VI/guides, packaging, PS tools,

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Illustrations, IP images, etc.; Illustrations and paintings: emotional expression, festivals, education and culture, scenery and architecture, lifestyle, business offices, society and people's livelihood, etc.; Product industry: texture materials , furnishings and accessories, living and office, furniture models, lighting appliances, architectural outdoor, transportation, characters, animals and plants, clothing design, design drawings, etc.

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, round type type, calligraphy/handwriting, official script, Decoration/creativity etc. How to make a good poster, what issues need to be paid attention to, and how to use the entire tone

Posters, also known as posters in mainland China, usually refer to advertising prints in the form of a single sheet of paper that can be posted. Posters are one of the oldest forms of commercial mass communication, and are also used by non-commercial organizations and public institutions. Its advantages are: timely dissemination of information, low cost, and easy production. Posters can be divided into two categories: public posters and commercial posters: posters of famous brand products often become collectors' items for fans, such as posters of classic movies, stage plays, and famous stars. In addition, posters can also be used as references for historical documents.

Design skills (composition skills):

(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and the patterns composed of colors In terms of a style formed, in calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear together on the same picture (like the painting of cabbage and grasshopper by the Chinese painting master Qi Baishi), this style In packaging composition, some expression techniques are often used in packaging. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite and thin as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

(2) The contrast between far and near in composition techniques. In the composition of traditional Chinese painting landscapes, study the near, middle and distant views. In the design of packaging pictures, based on the same principle, the near, middle and far shots should also be divided into three parts. The compositional level of a picture. The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up), followed by the smaller main characters "Braised Beef Noodles" in cursive script. (It should be said that the second line of sight, also called the middle shot), the third line of sight is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, Performance instructions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention.

(3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and also very similar to the flying white in Chinese painting, that is, the contrast between the density and density in the pattern. Where there is concentration, there must be diffusion. It is not advisable to concentrate everything or diffuse everything. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent.

The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people feel bored and lack of appetite. This is caused by not grasping the contrast between density and density.

(4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed in the background or surrounding the name of a packaging theme Or it may look careless, but in fact it is a few crazy thick lines deliberately daubed, or streamer-shaped English or patterns, etc., all of which show a "dynamic" feeling, while the theme name is dignified and steady with the big background It is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

(5) The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design. And directly use realistic techniques to highlight Western photos or certain scenes on the packaging pattern. This form of expression is also a common reference method, which is used in children's products, women's socks, and clothing. Or often appear on the packaging of cosmetics.

(6) Comparison of ancient and modern composition techniques: both the foreign and the old are used for China, especially in order to reflect a cultural taste, people often use ancient classic patterns in packaging design compositions. , calligraphy, characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine. For example, the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. Therefore, it is very popular with consumers. 1. In line with the theme

2. The more colors the better, but should be considered carefully according to the needs. Generally speaking, the content and details that should be highlighted are suitable to use expansionary colors - color eyes to create excitement. points to make the advertising picture eye-catching, and the main color of the large area is mostly composed of calm and high-gray colors, and ruthless "intervention" is carried out on the irritating parts to form a diverse unity, thus making the advertising picture more attractive. Personalization and stylization. Fifth, the beauty of color rhythm. It is similar to music, both have the beauty of rhythm and rhythm, which can make people relaxed, happy or lively and tense. The rhythm of color is released through changes in brightness, chroma and purity. Colors with high lightness and chroma make people relaxed and lively, and the rhythm is fast. Colors with low lightness and chroma have a slow rhythm. If the same chroma increases or decreases in purity, it will produce smooth and gentle movements. Aesthetic, and the staggered matching of colors of different saturations will produce a jumping rhythm and beauty. The overall layout setting depends on what type of poster you need, whether it is promotional or other thematic posters. The steps for making posters are urgent... .

A poster usually contains information, so the theme should be clear, conspicuous, and clear at a glance (such as xx competition, discount, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences . The aesthetics of a poster's illustrations and layout are often great ways to attract attention. In real life, there are more abstract and concrete ones. It is recommended to read some books about POP and collect more beautiful pictures (cartoons, etc.). If you need to draw by hand when designing a poster, you can do it according to your own expertise. You don't have to use advertising paints. You can also use crayons, brushes (traditional Chinese painting), paper-cuts and other forms. Computer-designed posters are highly professional and may require mastering software such as PHOTOSHOP.