Public relations marketing is a marketing method that mainly uses public relations tools and is public relations-oriented communication. The main public relations and marketing strategies adopted by Pinggu International Peach Blossom Music Festival are: first, determine the theme of each Peach Blossom Festival. Among them, the theme of 2011 is "China's Happy Valley, Happy Pinggu, Pinggu Peach Blossoms, and Beautiful Flowers in the World"; and the theme of 2012 is "Mountains and Level Valleys, China's Happy Valley, and Happy Pinggu".

Secondly, establish a good relationship with the media, hold a press conference before the start of each activity, and introduce the theme, activity process, activity content, etc. to the media in detail. Because only by building a good relationship with the media can the media better introduce and recommend the Pinggu International Peach Blossom Festival to readers and viewers.

This not only establishes the popularity of the Peach Blossom Festival, but also invisibly builds the reputation of the company, while also greatly reducing publicity costs. Choosing such a high-affinity public relations marketing method can further stimulate consumers' consumption needs.

The annual theme of Pinggu International Peach Blossom Music Festival is inseparable from the ecological environment, because Pinggu, as Jingdong’s Green Valley, its beautiful environment is an important reason for attracting many tourists. The Pinggu International Peach Blossom Music Festival grasps this key point in terms of public relations and marketing, creating a beautiful "paradise" for tourists. And use this feature to release information to the public through public relations media to further highlight its own features. This has also been widely recognized by tourists. When choosing the most satisfactory items of the Pinggu International Peach Blossom Music Festival (Figure 8-27), 34.5% of tourists chose "beautiful environment", which shows that the public relations marketing of the Pinggu International Peach Blossom Music Festival still operates relatively well in terms of ecological environment. Successful.

In addition, 28.7 tourists believe that the time of Pinggu International Peach Blossom Music Festival is very suitable. Because the Peach Blossom Festival starts every year from the end of April to mid-May. The period coincides with the May Day Golden Week, which allows people to put aside the worries of study and work, without the pressure of time, and can swim in the sea of ??peach blossoms as they like.