The pinyin of Douyin is dǒu yīn.

Douyin is a music and creative short video social software incubated by ByteDance. This software was launched on September 20, 2016. It is a short video community platform for all ages. Users can choose songs through this software and shoot musical works to form their own works.

The gameplay of Douyin cannot be said to be completely new, but this music short video product is very popular: the average daily VV (video views) exceeds 100 million, and various celebrities and Internet celebrities have forwarded it. , even Douyin hot song charts have appeared on online music software such as Kuwo Music, and Douyin DAU has reached millions. Since the birth of imaging technology, the most popular short video worldwide is music video.

The main functions of Douyin:

Douyin is essentially a music short video community focused on young people. Users can choose songs and match them with short videos to form their own works. It is similar to Xiaokaxiu, but the difference is that Douyin users can make the video more creative through video shooting speed, video editing, special effects (repeat, flash, slow motion) and other technologies, rather than simple lip-syncing.

The Douyin platform is generally populated by young users. The soundtrack is mainly electronic music and dance music. The videos are divided into two schools: the dance school and the creative school. The most common feature is that they all have a sense of rhythm. There are also a few users who play lyrical music to demonstrate their coffee latte art skills, and they have become a breath of fresh air in the Douyin circle.