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What is the consumption pattern of bars?

Most people’s understanding of bars seems to be just this. As a standard model of Western drinking culture, bars are increasingly valued by people.

"Bar Culture" Bars quietly but increasingly appeared in every corner of China's metropolises in the 1990s. There are many types of bars in Beijing, the bars in Shanghai have charming atmosphere, and the bars in Shenzhen are the most passionate. It has become the world of young people and the birthplace of subculture.

The rise and prosperity of bars are inseparable from the economic, social, and cultural changes in China. The pace of bars has always followed the times. "There is music, there is wine, and there are a lot of people..."

Most people's understanding of bars seems to be just this. As a standard model of Western wine culture, bars have attracted more and more attention. In China's three major cities, Beijing, Shanghai and Shenzhen, the development of the bar industry is booming.

Beijing has the largest number of bars among cities in the country, with a total of about 400.

The people who often go clubbing are mainly: foreigners in China, overseas students, domestic businessmen, white-collar workers, artists, college students, people in the entertainment industry and socially idle people with financial means.

Beijing’s bars generally have exquisite decoration and considerate service, and the operating methods of the bars are diverse and unique. The difference in music style and decoration style also determines the taste choice of consumer objects.

The bars in Beijing are the most diverse in the country: "car bars" that use abandoned buses; "football bars" related to football; "movie bars" where you can watch movies; full of artistic sentiment There are also "artist bars" and "museum bars" filled with car license plates. Of course, "Internet cafes" that can connect to the Internet are everywhere.

Beijing’s bars range from big to small, and their business is good or bad. Big ones like "Sunflower" (now closed) have six to seven hundred square meters, while small ones like "Nianhua" only have about twenty square meters.

There are three basically stable patterns of bars in Shanghai. Each of the three types of bars has its own distinctive characteristics and special atmosphere, and thus each has its own basic regular customers.

The first type of bars is campus bars, concentrated in the northeast corner of Shanghai, relying on Fudan and Tongji University, with Jiangwan Wujiaochang as the center, such as "HardRock", "Single Nobles", "Black Box", "Intimate partner Sweet heart" etc.

You can smell the smell from the name of the bar. The biggest feature of these bars is their avant-garde layout, avant-garde music, and avant-garde topics.

The mutated and exaggerated wall paintings and ingenious inscriptions are mostly written by customers as they please. There is no pop music, no soft music, and rock music is played from beginning to end. Every weekend there is During the performances, foreign students are often mixed in, topless and enthusiastically performing.

The second type is music bars. These bars mainly focus on atmosphere, mood and music effects. They are equipped with professional-grade audio equipment and the latest music CDs, and there are often band performances.

Soft lighting, soft wall decorations, and soft music attract many taste-conscious music lovers. Daily operations are often guided by music professionals, and some operators are people in the music industry and hosts of music programs on TV stations and radio stations.

The third category is commercial bars. Regardless of their size, these bars pursue the warm, casual and enjoyable atmosphere of Western bars, and are mainly concentrated in large hotels and commercial markets.

The earliest bar in Shenzhen was a bar called "Red Duke". It had no performances and no karaoke. People just drank, chatted and danced DISCO inside. It's a small place and the decoration is casual, but it's very popular. The seats are crowded, but they bring people closer; the dance floor is small, but the music played by the DJ makes people dance crazy.

Bars have become a rapidly developing subcultural phenomenon and have begun to attract the attention of Shenzhen society, attracting people of different ages and classes to try and participate.

Various bars and DISCOs began to become popular in Shenzhen, and this new entertainment concept began to become the mainstream of Shenzhen life. The main features of Shenzhen's bars are large-scale music parties (DISCO) and crazy electronic music. The pull of the strong beat and the sense of participation in the crowd make many people almost forget about themselves.

At the end of 1996, Rave Party and Club Culture, which have been popular in Europe, America and Japan for a long time, began to officially spread to Shenzhen.

The Ministry of Sound Party held in HOUSE and The Future Mix Party held in "Sunshine JJ" in October 1997 allowed Shenzhen people to experience the crazy magic of Rave Party for the first time, hosted by top European DJs. The emerging electronic music and dance music they bring will make people dance crazily until all night long, and their wonderful live mixing and DJing performances are refreshing to the people of Shenzhen.

The music, fashion and entertainment trends triggered by Rave Party have become a scene in bars and DISCOs, reflecting the night sky of Shenzhen city life.