Han Chun
Han Chun is a famous Chinese songwriter, brand musician, and expert in corporate culture construction. He is currently the president of China Brand Sound Communication Association, vice president of China Popular Musicians Association, permanent director of China Advertising Communication Association, executive director of China Enterprise Cultural Exchange Association; executive director of Chinese Ethnic Culture Promotion Association, member of China Enterprise Confederation, China Director of Musicians Association, Director of Guangdong Provincial Popular Musicians Association, Vice Chairman of Guangzhou Performing Artists Association, Director of Hansheng (China) Brand Song Research Center
Chinese name: Hanchun
Nationality : China
Birthplace: Yunnan
Occupation: Brand music expert, corporate culture construction expert
Graduation school: Composition Department of Central Conservatory of Music
Representative works: "Chinese Dragon", "Running with the World"
Main achievements: Creation of (BPDP) brand audio and video in-depth communication system
Main works: Published "Brand" "The Deep Communication of Audio and Video" paper
Personal introduction
Han Chun was born in Yunnan. Graduated from the Composition Department of the Central Conservatory of Music in 1990. In 1992, he went to Europe to study music and brand communication. After returning to China in 2002, he published a long paper "In-depth Communication of Brand Sound and Image" and established the BPDP system; and used this as a theoretical basis. Founded the China Brand Sound Communication Association, and in the same year founded the only music production institution in China that takes brand communication effects as strategic research - Hansheng Brand Song Research Center (Guangzhou Department), and also serves as the music director.
Life History
Graduated from the Music Department of Yunnan University of the Arts in 1990;
In 1992, he went to many European countries to study brand audiovisual and communication studies for 10 years
After returning to China in 2002, he published a long paper "In-depth Communication of Brand Sound and Image", referred to as: BPDP Theory; since then, brand music communication has become a new thinking in the development strategy of Chinese enterprises. In the same year, he founded the Hansheng Brand Song Research Center (the only music production institution in China that takes brand communication effects as its strategic research);
In 2003, he was invited to give a speech on "The Current Situation and Development of the Chinese Music Scene" at Shenzhen University, which truly made him Interpreted the communication value of brand music to the Chinese people;
In August 2004, he attended the Asian Beach Music Festival in Zhuhai, Guangdong; and composed the theme song "Passionate You and Me" for this purpose, which was highly praised;
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In November 2004, he served as an international judge for the Asian Newcomer Competition Finals of the Asian Music Festival held in Shanghai;
In 2005, he was invited to become a Hong Kong PolyGram songwriting consultant;
In 2006, he held his first solo concert "Voice of the Brand - A Large Song and Dance Gala of Classic Works in Cold Spring" at the Guangzhou Stadium;
In 2007, he won the Most Outstanding Music Award in China in 2006-2007 in Shanghai People Award. In the same year, he was appointed by the Ministry of Culture as the only judge in China and went to Uzbekistan to participate in the 6th Voice of Asia International Popular Music Awards;
In 2007, he was appointed as a judge for the "Happy Boys" Guangzhou General Competition hosted by Hunan TV ;
In 2008, he was voted by the masses as one of the top ten songwriters in the country from 1998 to 2008 at a large-scale review event of the past ten years in the music industry organized by the National Evening News Cultural Correspondents Association;
4, 2008 In September, he served as a judge (national level) for the popular singing competition of the 13th National Young Singer Television Grand Prix sponsored by the People's Republic of China and the State Administration of Radio, Film and Television and hosted by CCTV;
He was appointed as Guangzhou Municipal Government in 2009 He is the music editor director of the TV station. His composition "Two Sisters of Jingpo" won the 17th Chinese Golden Melody Award of China and the 5th Guangdong Province Xinghai Literary Award);
On August 20, 2009, it was held in Shenzhen International The Convention and Exhibition Center held the second personal work "The Power of Brand Voice - Hanchun Corporate Song Concert";
On October 29, 2009, he was invited to compose the product promotion song "Tsingtao Beer" for the well-known brand Tsingtao Beer. Qingchun LIKE";
On March 15, 2010, he was invited to compose the brand promotion song "Run with the World" for Foton Motor; in May 2010, he created a large-scale professional music website "Good Songs" across the country "One Listen" and served as the artistic director; in June 2010, he served as a judge for the Super Sound Domestic Competition; (Hong Kong TVB)
In September 2010, he composed the song "Guangzhou Moment" and was selected for the 2010 Guangzhou Asian Games The anthem of the Asian Games and the 16th Asian Games Joint Summit;
The song "Infinitely Wonderful" in October 2010 was selected as the selected song of the Asian Games and won the 2010 Guangdong Music Song Composition Award;
In November 2010, he served as the designated song recording director for the Guangzhou Asian Games;
In 2011, he was invited to serve as the song production director of Guangzhou Procter & Gamble Co., Ltd.'s "Cheers for BO";
In 2011, he served as the fourth The song production director of the theme song "Beautiful Guangzhou" of the National Golden Bell Awards;
Participated in the Guangdong International Music Festival on April 13, 2012.
Main Honors
2010 China Enterprise Image Construction Outstanding Contributor Award
— jointly awarded by the All-China Federation of Trade Unions and the Chinese Cultural Management Society
< p>2012 Top Ten Brand Culture Construction Innovative Figures Award - jointly presented by China Internet News Center (China.com), Xinhua Monthly, and China Culture Promotion and Exchange CenterAchievements and Awards
2002 Enterprise AIS Theory Expert Title
jointly awarded by China Enterprise Cultural Exchange Promotion Association and China Academy of Enterprise Cultural Sciences
2005 China Golden Disk Award for Best Producer
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——Awarded by China Audio and Video Association
2009 Silver Award for National Corporate Culture Image Song Selection
——Awarded by CCTV Corporate Song Campaign Committee
2010 Global Chinese Music Hall Chinese Golden Melody Award
—awarded by the International Chinese Music Alliance
2012 Corporate Cultural Exchange "Brand Audio and Video Deep Communication" Contribution Award
< p>——Jointly issued by the Corporate Culture Exchange Association and the China Corporate Culture Exchange ForumStyle of work
A creative style that dares to use various new musical elements to create a new realm of music, and is good at combining brands Creating with the concept of communication has set off a revolution in the thinking of Chinese brand music again and again.
1. Corporate theme songs (mainly themes such as excitement and unity), such as: "Dekun Corps", "Sail from Juyuan", "Song of Xinhua", etc.
2. Brand image songs (mainly with themes such as cohesion and joy), such as: "Cheers for BO", "Chinese Dragon", "Glory of Light", etc.
3. Product promotion songs (mainly with themes such as outlook and lyricism), such as: "Run with the World", "Zhongyu Telecom", "Wanjile", etc.
4. Activity theme songs (mainly with themes of inspiration and hard work), such as: "Volunteer Station", "Cheer for Our Today", etc.
Main Works
1. "COOL Lives in You" - Tsingtao Beer's 2011 product promotion song
2. "Run with the World" - Foton Motors Brand promotion song (producer),
3. "Cheers for BO" - Guangzhou Procter & Gamble Co., Ltd. (producer)
4. "Song of the Great Wall" - Great Wall Motors Co., Ltd. The song of the company,
5. "Volunteer Station" - the song of volunteers,
6. "The Changing Girl" - the theme song of the New Silk Road Model Contest,
>7. "Love in Guangzhou" - the theme song of the 2010 Asian Games Summit,
8. "Wanjile" - the product promotion song of Wanji Group endorsed by Zhang Weijian,
< p>9. "Central Telecommunications" - the mobile phone commercial song of China Telecom endorsed by Simon Yam,10. "Love in the Prosperous Age" - the corporate song of the Prosperity International "Hong Kong" Group,
11. "With You" - Huayuan Group's 15-year leap forward corporate song,
12. "Beautiful Flower City" - 2010 Guangzhou Asian Games selected song,
< p>13. "Chinese Dragon" - the theme song of Beijing Shangwei Clothing Company,14. "Song of Yiyuan" - the corporate song of Yiyuan Craft Signs Co., Ltd.,
15. "Love to Ten Thousands of Families" - Aistar's corporate theme song,
16. "Lao Zhang Loves Women" - Shangdao women's marketing advertising song,
17. "Infinite "Wonderful" - selected songs of the 2010 Guangzhou Asian Games,
18. "Happy No Seeing Beans" - product promotion song of Dongfangzhizi Pharmaceutical Co., Ltd.,
19. "Light of Light" "Renewal" - the theme song of Lepinski International Entertainment Group,
20. "Song of Xinhua" - the song of Xinhua "Guangzhou" Printing Factory.
Extended reading
The theory created by Teacher Han Chun (BPDP theory)
Brand audio and video depth propagation system (English translation BrandPanDepthpropagation), abbreviated as BPDP. It is a systematic scientific theory and application method based on the purpose of corporate culture construction and brand establishment and communication, which guides and acts on the standardized design, systematic construction and creative application of brand music (sound) image.
Functionally speaking, most advertising is related to music, and music is a powerful tool for educating human beings. Music has also been the main means of rule in history.
In terms of communication effect: Music is often unexpected in its effect in spreading information. Relevant experts have conducted a survey: the memory effect of the same commercial film with specific music and without specific music is very different, and as time goes by, the effect gap will widen. A commercial with the same content, the same time, and the same frequency is broadcast. The only difference is whether music is added or not. The memory results are as follows:
Human hearing and vision have the same memory function. Although vision It has a stronger function than hearing and can receive a larger amount of information. Because hearing and vision require different external conditions, hearing also has its own advantages. The sound dissemination of brand information will also leave a deep impression on consumers, which means that the brand sound has the basic function of being recognized.
The establishment of acoustic recognition is conducive to rebuilding corporate culture, enhancing brand competitiveness, and is conducive to the diversification and international operation of enterprises. For enterprises, it is easier to gain consumer recognition and recognition. It creates an emotional buzz, so that it enhances the goodwill and loyalty to the product. The auditory recognition system also has a strong emotional stimulating effect because the most important part of auditory recognition is music. Psychological research shows that there is a phenomenon of mutual communication between human feelings, and one feeling evokes the psychological activity of another feeling. The experience music brings to people is a high-level psychological activity that goes beyond rational understanding. On the other hand, the melody of music has the main force to promote the continuous development and change of people's psychology and has good interactivity.
The most representative "brand sound and image" is the corporate song, which uses music to convey the corporate image and culture. It is an art form and the most direct way to express the company's internal culture and culture. Product quality, core competitiveness and other demands. For the inside of the company, corporate songs can inspire spirits, inspire morale, and enhance corporate cohesion; for outside the company, they can show the strength and style of the company and enhance the corporate image. The corporate theme song is the symbol of corporate spirit. An excellent corporate theme song will bring endless cohesion and appeal to the company, thereby increasing power for the company in the fierce competition environment. The corporate theme song needs to fully reflect the company's development philosophy and corporate struggle spirit in terms of lyrics; secondly, the song melody must be full of passion, and at the same time, the song's sungability must not be lost. Every employee must be able to sing it and regularly participate in company activities. Chorus enables employees to generate spiritual appeal and corporate centripetal force, enhance their sense of belonging to the company, and love their company.