In the current profit structure of Kugou Music, advertising is still the most important means of profit. According to reports, the advertising revenue of Kugou Music can currently account for 70%-80% of the total revenue. These advertisements Including page advertisements, player-side advertising positions, etc. In addition to traditional Internet advertising, Kugou Music also cooperates with many well-known companies to carry out comprehensive music promotion activities, which also constitutes a new profit point. For example, the cooperation between Kugou Music and Pepsi is an example. It uses its own huge music user platform to promote Pepsi's endorsement stars and songs; there is a code on the packaging can of Pepsi, and you can win virtual tickets from Kugou Game through the mobile phone code. The currency is "cool coins". When a certain amount of such cool coins are collected, they can also be used to exchange for Pepsi Star music CDs. In addition, a new music phone launched by Samsung is also named on an authoritative ranking list of Kugou Music. At the same time, Kugou uses its own channels to help Samsung promote its contracted artists. In addition, Kugou cooperates with many well-known brands such as Lenovo and Levis through similar channels and methods. Official staff said that this type of in-depth cooperation with enterprises is gradually increasing and is actually an extension of an advertising model, and enterprises also very much recognize the effects of such activities.