A song called "I Was" was sung by Lao Fan next door. Comments on his music shocked my heart and reminded me of Li Zongsheng. Everyone thinks that he, like Li Zongsheng, is a musician who has lived a lifetime of hard work and vicissitudes. The objective fact is exactly the opposite: Lao Fan, who lives next door, was born in 1998 and is a college student in his 20s. Some people feel that his appearance is a fusion of Liang Bo and Li Ronghao.

So far in 2017, Lao Fan next door has sung every song that has become a hit, from "Better than Ji He" to "What I Want to Say About Loneliness" to "How I Want to Hug You in a Mediocre Life" "I was". Compared with musician Wang Feng's aggressive attack of releasing solo albums, the number of his original songs is still only a fraction. But it is these few songs that have accumulated more than 10 billion views and more than 2.48 million reviews.

Based on the statistical results alone, it seems that Lao Fan already has the momentum of being the "big brother in the music industry", but in fact, many people are unfamiliar with this name. It even feels a little "unruly". The data work performance of Lao Fan next door is something that many outstanding seniors in the music industry can be ashamed of.

In addition to the number of plays, there is also a more visual representation of the total number of music collections on the platform. Next door, Lao Fan's personal music collection has reached more than 6 million yuan. Because for the past year, he has been at the top of the Chinese singer list on music service platforms. In this year's music rankings, Lao Fan next door won the most popular solo album in the Chinese music industry this year, and the latest single that received the most attention.

In addition, it has also become the winner in a series of year-end award ceremonies. At the Asian Music Star Festival, he won the "Best Singer-Songwriter of the Year"; at the Asian Internet Celebrity Star Festival, he won the "Most Popular Male Singer of the Year". With a series of honors surrounding him, it stands to reason that he has become so popular that he is comparable to the rank of a new king. Xue Zhiqian, who has achieved "tens of billions of dollars in video playback on major websites" as before, has become popular from advertising endorsements, entertainment programs, to sexy news and gossip, and can be said to be responsible for all topics in the entertainment industry for a year.

As everyone knows, Lao Fan next door did not become another national idol. He holds the title of "Big Three" online, but no one recognizes him when he promotes offline, and he also encounters the embarrassment of being questioned about someone who is not who he is. I only heard his songs but didn’t know the person. How could there be such a gap between the popular and unpopular Lao Fan next door? Many people find that Lao Fan, who lives next door, is a typical example of "a singer who is not famous on the internet".

And behind this "song celebrity", it is not the kind that is "actively promoted" by everyone. It is the service platform that spreads the net through new song recommendations, intelligent recommendations and other methods, which makes many people I listened to his music "passively". I have to admit that nowadays, the Chinese music ecology is constantly improving. When original singers enter the market, there is no need to worry about their exposure being reduced because there is no corporate or media promotion. On the contrary, , the total traffic resources of the network platform, and the marketing and promotion efforts far exceed the model.

But there are countless original musicians who also enjoy the resources you know. How did the big hits come from Lao Fan next door? In this case, the content determines the audience's popularity. The lyrics of Lao Fan next door are pragmatic and the rhythm is explosive. It is music that can make ordinary people pretend to understand, and it is found in music evaluation that this song is worthy of the praise. A "proposal composition" with a clear theme, from loneliness to ordinary life, from breakup to poverty, can allow young people to express their inner feelings.

But for young people, maybe they just find their mentality. The released dialog boxes just talk to themselves and lament the hardships of life. In fact, there are very few people who appreciate the music itself from a professional perspective, whether it is the hottest music in streaming today or the ranking of ringtones more than ten years ago. The first criterion is probably popularity, and the second is professionalism.

But from the perspective of music quality, Lao Fan next door is far from the level of the "big brother in the music industry". If you listen to more of his songs, you will find that most of the content expresses psychological keywords such as loneliness, wandering, and ordinaryness. The core seems to be weak. In "Four Dollars and Fives", he sings that there is no girl with four dollars and five dollars, and there is no sea view with three dollars. The house, being questioned by others, is not as good as listening to He Yong's "Girl is Beautiful"

The popularity of Lao Fan next door is inseparable from the boost of traffic. The greater the traffic, the greater the popularity. Many people pay him for it. But why is it so popular that it is unrecognizable? Maybe the audience pays for the song he sings, just like the people who used ringtones on their phones before, they don’t know what the singer looks like.

So much so that today, everyone is still distinguishing the difference between Yang Chengang, who sang "Mouse Loves Rice", and Wang Dazhi and Sun Nan.

If Lao Fan next door is "a song that is popular on the Internet but not popular", then if it is changed to the direction of "people's revolutionary music is not popular", can this path be successful? In an environment where traffic is king Nowadays, this path is being practiced by many idol singers, who also have brilliant statistical results. For example, once a solo album is released or a concert tour begins, the ticket office website can be disabled within a few minutes. Even if the ticket price is inflated by scalpers, some people may still buy it.

But also, idol singers are not clearly recognized by everyone, because in fact, fans may be paying. Huang Zitao was deeply touched by this. He once posted on Weibo in the middle of the night, saying that if his works did not touch people except fans, he would have no choice but to change his career to a prostitute.

In fact, in addition to Internet generals and popular idols, two categories that have traffic but lack recognition by the public, there is also a third category of professionals in the music industry that lacks recognition. Liang Bo, Hua Chenyu, etc. are symbolic roles in recent years. Because their music content focuses on itself, it does not have the popularity of popular traffic.

But fortunately, the human identity allows them to accumulate fans on Weibo, and finally find a relative balance between the market and ideals, and will not lose the ability to support their families because of idealism. Sales market sales volume. Organize the development trend of the music industry from vinyl records to the Internet age, from rampant piracy to the current copyright awareness. Over the years, when it comes to music that balances popular and secular, and integrates the general public and professional levels, there are only a handful of masters like Li Zongsheng.

Therefore, when the young singer was dubbed "Young Li Zongsheng" for no reason, many people did not generalize. Listening to Li Zongsheng's song, "When Love Is a Past" makes people wake up from a dream. Life will not be the same without anyone else; "Song for Myself" makes people feel desolate and accepting. What you want but can't get, what's wrong with your life.

Lao Zhao's vicissitudes of life is composed of stories based on lyrics, discussing life with a comprehensive, objective and rational attitude, rather than blindly immersing in a certain extreme mentality. On the whole, the real traffic is transmitted from generation to generation through user reviews, rather than the platform blindly creating the illusion of popularity.

Otherwise, as Zheng Jun said, in the past, songs on the rankings had to be super good to be popular. Today’s music is only what the platform says is popular, but in fact the “super good effect” is discounted. discount. If a singer wants to be famous and well-known, it is difficult to grasp the test results and user reviews. Some people may say that singing must first ensure that you make money to support yourself, so it is understandable to pursue commercialized music and comply with people's aesthetic attitudes. But if everyone copies the old fan next door as a template for success, will everyone like that kind of music scene atmosphere? What do you think?