This is a common case of cooperative marketing in marketing. NetEase Cloud prints its own icon and selects hot reviews on Nongfu Spring. For NetEase Cloud, this behavior is extremely effective. Promoted the NetEase Cloud Music app, and the hot reviews of NetEase Cloud on Weibo for a while are also a marketing strategy of NetEase Cloud, which plays a good role in the emotional card of music + text, and better realizes the listener's * **Ming. Printing hot reviews + music QR code links on Nongfu Spring not only continues to play the emotional card, but also increases the storytelling and readability of Nongfu Spring. For Nongfu Spring, the benefit of this behavior is to convert the audience of NetEase Cloud app into the audience of Nongfu Spring. Ordinary consumers generally don't have much comparison with mineral water. They think they are all the same. In fact, mineral water is artificially added minerals, while mineral water is natural minerals. There is a big difference. Closer to home, this behavior enhances the storytelling and readability of Nongfu Spring. Both parties in cooperative marketing must be mutually beneficial. This behavior is actually easy to understand and is similar to the joint branding of fashion brands.

Like the co-branding of the No. 1 street brand and the No. 1 luxury brand LV a while ago, the audience and consumer groups of both parties are exchanged, and the two parties can work together to win!