He is a primary school music teacher.

Development History

2016

In September 2016, Douyin was launched, and it was sharpened until after the Spring Festival in 2017 when it felt like it was running smoothly. With resources and the product's excellent data performance, Toutiao quickly decided to direct various traffic star BD promotion resources to this new project that can improve the company's profile. Douyin quickly became a strategic product in the headlines.

Of course, Toutiao’s core algorithm advantage has also been applied to Douyin, and an algorithm recommendation model has been added to the product level from the beginning to ensure content distribution efficiency.

The name of Douyin was also changed in a timely manner. If it were still called A.me, everyone might not know what it is. It would be much clearer to directly position itself as a music short video community for young people. .

In terms of cutting points and paths, in addition to focusing on tool attributes, Douyin probably does the best job of contacting the family guild of the live broadcast platform (when Kuaishou suddenly emerged in 2014, it also harvested a large number of YY’s head anchors ), import KOLs and headline celebrity resources from Meipai in batches, and do fan communication with KOLs as the core. Although the combination of entertainment attributes and entertainment IP has not been done much yet, it will be easier to develop in the future.

In the early days of Douyin’s launch, it was questioned by the outside world that it plagiarized Musical.ly. Judging from the interface and functions of Douyin, the UI designs of the two are very similar. They are both short video social software and both target young people.

Reference for the above content: Baidu Encyclopedia-Douyin