The most successful cross-border marketing in China in 2007:

Skyworth Vantage - ranked first among the top ten marketing events in 2007!

Cross-border marketing realized 1 1〉2

The cross-border marketing in 2007 that impressed everyone the most was Skyworth and Vantage. A color TV brand and a kitchen and bathroom brand joined forces and invested heavily to launch the "New Rural Cinema Project". The cooperation between the two parties successfully achieved 1 1> 2, and was finally selected as one of the top ten marketing events of this newspaper in 2007. The "New Rural Cinema Project" went to 4,000 townships in 600 counties across the country to screen movies for more than 80 million to 100 million rural residents, laying a brand foundation for Skyworth and Vatti in the third and fourth tier markets. In addition, taking advantage of the cooperation between the two major brands, Skyworth and Vantage also innovated marketing channels and began to trial the use of channels. Vatti franchise stores in Shanxi, Guangxi and other places have begun to display and sell Skyworth color TVs. Skyworth's channels have also begun to sell Vatti products. The two parties have also joined forces to carry out group buying and other activities in these cities.

Skyworth Chairman Zhang Xuebin said at the "Top Ten Marketing Ceremonies in China in 2007" that the effect of this cooperation has far exceeded expectations. Sales in the third and fourth level markets are very fast and sales are achieved on the spot. "In a county, a small customer sells 1 million or hundreds of thousands a year. But we can sell 300,000 or 500,000 in the two or three days of the event." Huang Wenzhi, chairman of Vantage Co., Ltd. also said that the two companies They are different (in different industries) and there is no contradiction. Both parties agree on the performance and the entire method after the cooperation. There is a lot of room for cooperation between the two parties in the future. Zhang Xuebin further stated that there is room for cooperation in upstream supply and products.

Ding Bangqing, vice chairman and executive creative director of Guangdong Advertising Company, believes that the cooperation between Skyworth and Vantage can be described as "cost-effective". Rural areas are a vast world, but they have two fatal weaknesses. First, the per capita consumption capacity is lower than that of cities. Second, the population density is lower than that of cities, so it may not be cost-effective in terms of input and output. Skyworth and Vantage cooperate to expand each other's influence and draw on each other's resources. Li Guangdou, founder of the brand marketing agency, further reminded companies that past examples of failure show that cross-border marketing is like marriage, and it must be "well-matched."