1. Take a look at the current situation of early childhood education institutions and parent-child kindergartens in China.

1. At present, all early childhood education institutions and parent-child kindergartens in China are basically illegal, that is, they do not have legal business licenses and do not have nationally recognized practitioner qualifications. Basically, it is carried out in the name of registering an "information consulting company" with 100,000 yuan. Even for kindergartens, the license issued by the state clearly states that it is preschool education for "3-6 years old". According to the survey, no one has been approved by the education department to engage in early childhood education for 0-3 years old.

2. Currently, there is no university in the country that cultivates early education talents aged 0-3. Even the education in preschool normal schools is for 3-6 years old. In other words, at present, many early childhood education institutions in China that desperately boast that they are "very professional" just recruit a few kindergarten teachers. After a few days or ten days of short-term training, they start to "start work" and take on the important task of "education". . In fact, none of them read more books than a mother who is about to give birth to a baby. This is why you see almost all “uniform” little girls in all early childhood education centers.

3. The so-called experts.

Almost all early childhood education institutions have to demonstrate their "professionalism": there are such-and-such experts, such-and-such professors, and such-and-such consultants. In fact, it is just one of the methods used by early childhood education institutions to deceive parents. Those so-called "experts" just have a name and receive tens of thousands of quick bucks every year. I have seen "such-and-such experts" serving as "consultants" to more than thirty "such-and-such early childhood education institutions" in various provinces and cities. Just imagine, even if this expert has the skills to do a double job, he can only consult these early childhood education institutions scattered all over the world. Parents can hardly see any so-called experts in early childhood education institutions. Even if there is such an "expert", how professional is he in early childhood education for 0-3 years old? For example, a certain expert claims to have trained many prodigies and gives lectures everywhere. However, when a parent asks him what he should do every day, he cannot answer. Of course, the reward for each lecture is that this "expert" gets a remuneration of 2,000-10,000 yuan, plus selling some books he wrote that everyone can understand and free hospitality with good wine and food in the hotel. Of course, these remunerations come from the wool of the sheep.

2. Why early childhood education institutions charge high fees.

Almost all early childhood education institutions charge between 30 and 70 yuan for 45 minutes. In fact, this includes the "consultant" fees paid to the so-called "experts". There is also the cost of buying books. Go to the market to buy some books and copy some things, and it becomes the content of lessons for your children. The course contents of almost all early childhood education institutions can be found in books on the market. Then there are operating costs. Among them, we have to mention the so-called "early childhood education companies" that are famous in the country. Because these companies are franchises, they have to pay tens of thousands or even hundreds of thousands of yuan to the franchise headquarters at one time. Of course, these fees must be counted among the parents. On the head.

3. Most of the “early childhood education” currently on the market is pseudoscience.

1. Whether it is under the guise of Orff music or other guises, for children aged 0-3, even if they are not taught anything, they will naturally learn some knowledge. progress.

2. At present, due to lack of professional support, many early childhood education institutions in China have begun to develop offline after they cannot continue to operate. They desperately advocate how good the early childhood education market is and develop franchises. Collect franchise fees to maintain. It has become a disguised pyramid scheme. It’s euphemistically called “franchising.”

3. Where do the courses of early childhood education institutions come from?

The content of the courses taught in many early childhood education institutions is scientific and unscientific, and parents cannot know and judge it. A certain early childhood education company claims to have more than 20 experts working on the plan. In fact, it is a plan that several kindergarten teachers hired to work hard every day, copying a little bit from books on the market, copying a little bit here and there, putting it together, and signing it with a certain name. The name of the expert was openly publicized.

4. How do early childhood education institutions make money?

In fact, according to in-depth investigations and studies of early childhood education institutions across the country, very few early childhood education institutions and parent-child kindergartens make money (except for those that charge high franchise fees for franchise development). Most early childhood education centers and parent-child kindergartens are bottomless pits: the small amount of money collected from children basically cannot guarantee the timely payment of wages, rent, utilities, and advertising expenses. When the director of a well-known kindergarten in the north talked about the "parent-child classes" held in his kindergarten, he said bitterly, "I really want to smash that parent-child kindergarten." He was tired and had no money. It’s not that many early childhood education institutions don’t want to advertise, but they don’t have the money to do so. Even if they spend thousands of dollars [generally around 7,000-12,000 for a quarter-page newspaper advertisement], people may not sign up right away. This is very unwilling for early childhood education institution operators who want to make money every month. This is why you rarely see early childhood education institutions advertising in newspapers.

So, how to maintain early childhood education institutions?

On the surface, one hundred children in an early childhood education center seems like a lot of people. In fact, the monthly operating cost of an early childhood education center is at least 15,000-50,000 yuan. We must ensure that there are so many children every month, and people continue to sign up. Otherwise, it will be difficult to maintain. A child pays hundreds of dollars and has to go to school for several months. This creates a superficial "prosperity". Under this situation, early education centers have no choice but to find ways to generate income:

First, many early education institutions almost require parents to do evaluations. A simple comparison with a table will cost you 60-80 yuan.

Second, there is a registration fee. Ten or twenty dollars is fine.

Third, try to put some toys into the curriculum during class to attract the interest of children and parents. After class is over, the teacher who is in class will cleverly "recommend" it to the parents: this toy is beneficial to developing a certain aspect of the baby's intelligence. Therefore, the low-quality 10-yuan toys wholesaled from the wholesale market turned into intelligence development tools in the blink of an eye at early childhood education centers and parent-child kindergartens, and their value suddenly increased: they became 20 or 30 yuan.

The fourth is selling books. Some books are sold wholesale at the original price from the market. A book published by an early childhood education institution sells for more than 100 yuan to parents, but its cost is actually only 2 or 30 yuan. Of course, after adding in the consultant's name fees, commission fees, etc., this set of books becomes more than one hundred yuan. But whether the content is scientific or not is unknown. There is no national agency to demonstrate this. Parents don’t understand anyway.

The fifth is development offline. When many early childhood education institutions feel that there is no money to be made by recruiting children, they will develop offline: producing exquisite brochures and websites. Writing analytical articles and successful experiences in some women's magazines, China Business News and other newspapers and magazines, advocating how good the early childhood education market is, how promising it is, how high the return on investment is, etc. Then charge tens of thousands to hundreds of thousands in franchise fees.

According to insiders, some early childhood education companies in the north, in order to attract more people to participate, did not hesitate to invest in the construction of several early childhood education centers. It creates the impression that "early education" is easy to do. In fact, it is maintained every month by collecting franchise fees and management fees from other people. This is relatively better.

In some places, there are even people who just specialize in franchising. They don’t do it themselves and specialize in developing franchising. Just imagine, if it is so easy to do, the profit is so high, and he has such good conditions and foundation, why doesn't he do it?

Sixth, those who were unable to join the franchise had no choice but to turn into "black nurseries": half-day early education classes. Or full-time early childhood education classes. Come every day. You can charge about 400-600 yuan a month, and you don’t need anyone to accompany you. Ensure basic maintenance. Almost all early childhood education centers with larger venues have transformed into "black nurseries". There is no longer any meaning in early childhood education.

Seventh, there is no money to be made in early education classes, so we might as well sell teaching aids. What Montessori teaching aids and sensory integration equipment? . . . Some simple wooden blocks can be sold for tens of thousands. In fact, the cost is only one or two thousand yuan. Claims to have a factory. In fact, the factory didn’t even have a phone number, so it was a lie.

The eighth is to engage in training.

Train parent-child teachers and Montessori teachers. In fact, they themselves became monks halfway. Just read a few books. I have never been to Italy, but I talk a lot about Montessori.

5. Who is doing early childhood education in China

At present, there is basically no very professional person doing early childhood education research in China. The operators of thousands of early childhood education centers and parent-child kindergartens in China, large and small, are all monastics. The operators of early childhood education centers are diverse and their overall quality is not high. As long as an individual has some funds, he or she can engage in early childhood education. There are the following categories:

The first is speculators who are very business-minded.

The second is a new mother after giving birth.

The third is some laid-off kindergarten teachers.

The fourth is some other laid-off and unemployed people.

Those early education companies that claim to be run by "such and such experts" are actually controlled by a few people who know very well about planning. This "expert" is nothing more than a "tool" used to scare parents.

6. The common publicity method used by early childhood education institutions and parent-child kindergartens

The common publicity method used by early childhood education institutions and parent-child kindergartens is to put up a very bluffing "brand". No matter what brand is displayed, there is only one ultimate goal, to gain the trust of parents and make them "willingly" pay. . . :

One of the commonly used propaganda methods is to enlarge the tiger skin.

Early childhood education institutions and parent-child parks are usually labeled as "National Ministry of Education's "Science Education" Research Group", "National Ministry of Education's "Basic Education" Parent-child Research Group; China Eugenics and Preschool Education Committee, China Preschool Education Committee, Family Education Association and other "brands" with great backgrounds. In fact, anyone with a little common sense will know how such a serious institution as a national administrative agency or scientific research agency can be hung in a certain house in a certain city. How can you give it to a social worker who is not a professional researcher at all?

The second common propaganda method is to create a pretense. p>

If the domestic brand is not easy to use and the credibility is not high, then get a foreign brand, such as the American PAT Plan China Implementation Organization, Italian Montessori, or a certain institution in the Netherlands. Taiwan Montessori Foundation, or even a Hong Kong XX Group. Parents won’t go there to see it.

An early childhood education institution in a southern city. The answer to the parent’s question is this:

Parent: Where are you from?

Early education center owner: Our internationally renowned chain organization is headquartered in the United States and uses The American PAT plan...

In fact, she may not even be able to pronounce the full English name of "PAT".

A certain city in the north. /p>

Is it useful for children to attend classes at your school?

Of course we have dozens of them across the country. /p>