Current location - Music Encyclopedia - QQ Music - The mini-world XQQ music joins hands to build a music digital scene, and the music meta-universe is coming.
The mini-world XQQ music joins hands to build a music digital scene, and the music meta-universe is coming.
On the 22nd, the annual conference of Mini Creative "Light _" was held in Shanghai. At the conference, Gu Zhenxing, co-founder and chief operating officer of Mini Creative, announced the future strategic direction of his company's 3D sandbox game product Mini World, which is deeply loved by "Generation Z" players: virtual interactive scenes.

actively explore the fully virtual interactive scene. Mini World announced its cooperation with QQ music.

Gu Zhenxing said that through the innovation of engine, image, transmission, wearable devices and cross-end cooperation, the content will be completely expanded. All enterprises, individuals and teams can create and customize virtual interactive content scenes, and the collection of these scenes will constitute the next stop of Mini World, that is, virtual interactive scenes.

Based on this, Gu Zhenxing announced at the press conference that "Mini World" will cooperate with QQ Music in depth, and * * * will actively explore the road of "virtual interactive scenes" and expose the concept video of cooperation between the two parties for the first time.

From the concept video, we can see that the two sides integrated music elements and Mini World virtual idol flower building into the sandbox game, creating a cross-platform cooperative virtual interactive scene. Players can engage in non-game scene activities with their favorite virtual idols in Mini World, breaking the positioning that Mini World is just a sandbox game, and bringing users of both sides a brand-new high-quality experience of virtual interactive scenes.

Players can * * * create a virtual concert music universe or will be the first to come

Referring to the virtual concerts with interesting topics in recent years, a number of game manufacturers have taken the lead in exploring them, such as XTravisScott Concert at Fort Night, Strawberry Music Festival at Moore Manor X New Pants, and Peace Elite X Hua Chenyu Concert.

The biggest difference between the virtual interactive scene created by Mini World and QQ Music and the "virtual concert" explored by these game manufacturers is that Mini World is based on self-developed engine technology, which is highly editable and can be created by players. At the same time, based on the music and entertainment content ecology of QQ Music, the platform can make game and music users have a more immersive super scene experience.

In the future, users can hold virtual concerts at any time in Mini World, and even interact with all scenes about music, such as karaoke parties of friends, concerts, and celebrity support parties, etc. The music meta-universe presented in the concept video with high degree of freedom and which players can * * * create is really expected.

according to the data of iiMediaResearch, the digital music market in China has maintained a steady growth trend, and it is expected to grow to 31.76 billion yuan in 221. It can be predicted that with the innovation and upgrade of 5G service, digital music will enter the era of full-scene immersion, and the fully virtual interactive scene constructed by Mini World and QQ music is showing advanced technological innovation strength and forward-looking vision. It can be seen that the "ambition" of Mini World is not just to be a popular sandbox game, but the cooperation with QQ Music is to break this positioning, build a "bigger" Mini World ecology, and try to continuously strengthen the positioning of its sandbox creative platform through scene exploration.

About Mini-Creative: Mini-Creative Technology (Shenzhen) Co., Ltd., formerly known as Shenzhen Mini-Play Technology Co., Ltd., has a star product of domestic popular sandbox game Mini World. In recent years, based on the business of sandbox platform operation, it has been constantly trying to expand its business boundaries in IP creative, programming and other fields.