Tourism cannot be separated from cultural experience, and culture also needs to be carried by tourism. Currently, Xinjiang is accelerating the integration of cultural resources and tourism resources to create an integrated cultural and tourism industry to make tourism more vibrant and dynamic and enhance the core competitiveness of tourism products.

Xinjiang has been a place where Eastern and Western cultures have gathered and exchanged since ancient times. The four ancient civilizations of the world met here, and multi-ethnic cultures also collided and merged here. The ancient Silk Road is more than 5,000 kilometers long in Xinjiang. The ancient cultural and artistic treasures such as ancient city ruins, beacons, grottoes, and ancient tomb sites along the route have become hot spots for archaeological tourism among scholars and Silk Road culture enthusiasts; some traditional costumes , cooking skills, music and dance, arts and crafts and other folk culture show Xinjiang's unique charm to the world and become a valuable resource for the development of Xinjiang's tourism industry.

In addition to the creation of cultural tourism routes, cultural and creative products are also becoming increasingly popular. During the peak tourist season, the cultural and creative shops of the autonomous region museums are crowded. "Xinjiang gifts" such as Gaochang King's seals, hand-painted books and other Gaochang Wisdom series of cultural and creative products with Xinjiang characteristics are traveling out of Xinjiang through tourists and going to the country and abroad. Wu Hui, a tourist from Tianjin, chose shoes and socks from the Fuluxiangyu series and a scarf with an Adelaide pattern in the museum. “The words on these shoes and socks mean auspiciousness, and tourism with cultural connotations is even more impressive.” In 2017. , the autonomous region museum has more than 900,000 visitors. Chen Xinyong, director of the cultural and creative department of the museum, said that the number of tourists has surged this year. Compared with ordinary tourism products, cultural and creative products are more attractive. Nowadays, cultural and creative products sell over 100 products every day, with sales in More than 10,000 yuan.