Text/Photography?|?Ruan Jincheng

As a business traveler who can beat 99.9% of the travel dogs, our life and work are inseparable from the Bose brand.

Cadillac, Infiniti, Porsche...many of the luxury models we tested have Bose on them. When on a business trip in a hotel, a lightweight Bose SoundLink mini Bluetooth speaker drives away the fatigue of writing.

Dr. Amar?G.?Bose

But the most meaningful thing to me is to thank Bose for inventing noise-canceling headphones, which protect me during long-term business trips and flights. of hearing. In the 1970s, while on a transatlantic flight, Dr. Bose became interested in headphones that were disturbed by flight noise. So he completed the initial use algorithm of noise cancellation technology during the 8-hour flight.

In 1978, Bose pioneered noise-canceling technology, and the era of noise-canceling headphones began.

Nowadays, Bose’s noise cancellation technology is shining not only in headphone products, but also in cars. For example, the active noise reduction technology (ANC) that we are very familiar with was introduced into the car cabin by Bose in 2010. ANC is Bose's 42-year research achievement in the field of acoustics and noise cancellation. It can magically control engine harmonic noise in the cabin without losing the car's ideal engine acoustic characteristics.

Before entering consumer electronics and car audio, Bose was already a leader in home and professional audio.

In 1968, the first 901? loudspeaker that established Bose's industry status was released. The groundbreaking product concept of the 901 speaker was proposed by Dr. Bose himself. It uses direct/reflective speaker technology to give it a wide sound field like a live concert.

In 1972, Bose launched its first professional product, the Bose 800, which led to the birth of the Professional Products Division and marked Bose's official entry into the professional audio field. In 1992, Bose took the lead in innovatively developing small speakers in an era when large speakers were dominant. The Bose SoundLink mini Bluetooth speaker mentioned at the beginning of the article is a masterpiece of small speakers in the field of consumer electronics.

The Cadillac CT6 is equipped with a Bose Panaray audio system

I got to know Bose car audio at a Cadillac new car launch conference more than ten years ago. At that time, Cadillac engineers placed the small Bose speakers in the car behind the large disguised casing to play. When the truth was finally revealed, everyone at the scene was convinced. This move is modeled after Bose’s on-site layout of promoting small speakers in 1992.

Many people have asked: Why are Bose's car audio effects so perfect, but many aftermarket modified speakers, no matter how powerful the speakers are, are not as good as Bose's original car speakers?

In 1982, Bose, already famous for its professional audio products, officially entered the high-end car audio market. Different from traditional car audio or aftermarket modification systems, Bose? has created the world's first original factory custom-installed high-end audio system. Specially designed and tuned for each model, and installed at the original factory.

This revolutionary initiative has also greatly promoted the development of car audio technology, turning cars from transportation tools into mobile concert halls. That year, Cadillac Seville became the first cooperative model.

A familiar picture to the automotive media, Bose and F1 Hamilton

Not only is it customized for each model, Bose has been committed to the design of automotive patented speakers since then, with advanced power The research and development of amplifier and digital signal processing technology, as well as Bose’s unique car audio design analysis tools and in-car sound environment control technology. For example, the later famous AudioPilot? noise compensation technology was born.

AudioPilot? Noise compensation technology

In 1998, Bose successfully developed AudioPilot? noise compensation technology. This breakthrough noise compensation technology intelligently adjusts the volume of music by monitoring the noise in the car. To reduce the impact of noise on music listening.

With AudioPilot? technology, whether your vehicle is driving in a quiet neighborhood at night or on a noisy highway, you can hear stable and consistent music.

2020?BOSE Audio Innovation Experience Conference will be held in Shanghai

With all the above admiration for Bose technology, as well as expectations for Bose’s latest technology and products in the new year, we go Entered the 2020 BOSE Audio Innovation Experience Conference. From September 23rd to 25th, the 2020 BOSE Audio Innovation Experience Conference was held in Shanghai, showcasing its latest products and technological achievements in the fields of consumer electronics, professional audio and car audio.

Not only can you experience the latest Bose consumer electronics products and professional audio products, but you can also experience three popular new cars in the Chinese auto market in 2020, all of which are equipped with Bose car audio systems.

Porsche’s pure electric sports car Taycan

Porsche’s first pure electric sports car, the Taycan, is equipped with a Bose 5.1 surround sound system. As a super luxury brand, Porsche has high requirements for audio effects. But on the other hand, pure electric sports cars, which have very strict space and weight requirements, pose a challenge to the lightweight of the sound system.

Bose engineers used an AR software on the iPad to first show us the audio system customized for the Taycan. 14 lightweight but powerful speakers were cleverly arranged in the cabin.

Paired with a high-efficiency digital amplifier and a number of Bose's advanced digital signal processing technologies, such as AudioPilot? noise compensation technology and SoundTrue sound source restoration technology, this Bose sound system can be played anywhere without excessive energy consumption. Provides excellent sound clarity and natural, realistic sound effects regardless of volume.

For Porsche, which has been a global brand partner for nearly 20 years, Bose not only creates a concert hall-level sound system, but also works together to provide consumers with a more avant-garde interactive experience. In addition to displaying the Bose audio system of the Porsche Taycan, there is also a Porsche racing simulator. Wear Bose headphones to enjoy immersive e-sports.

Hongqi H9

Bose’s cooperation with car brands is not only with luxury brands such as Cadillac, Infiniti, Porsche, and Audi. At the 2020? BOSE Audio Innovation Experience Conference, we also saw As for the domestic luxury car-Hongqi H9, it is equipped with a Bose? Centerpoint surround sound system.

This sound system is customized according to the acoustic environment of the Hongqi H9 cabin and is equipped with 12 speakers. On-site Bose engineers mentioned that the body material of the H9 is very solid, which provides them with great convenience when designing speakers.

Sitting in such a top-notch national car is best suited for listening to Chinese classical music. The surround feels very natural, a sense of harmony between man and nature, and the sound field is very wide. We listened to classic music such as Tsai Chin and Hotel California. The Bose sound system allowed the position of each instrument to be clearly identified. The guitar sound in Hotel California made people feel like they were at the scene.

The Roewe iMAX8, a "national fashion MPV" equipped with a Bose advanced sound system, was also displayed at the scene.

Roewe iMAX8

Roewe iMAX8 is Roewe’s first high-tech luxury MPV. Bose customized a sound system with 11 high-performance speakers for it. Bose engineers started from the beginning of car design. Tailor-made to participate in development. The most difficult part is balancing the sound field performance of each seat.

Listening to Tsai Qin live, I can clearly hear the unique finger snaps when the music is played, and the sound and image position is very clear. Bose engineers explained that they repeatedly tested to confirm the best speaker layout based on the cabin acoustic environment of its three-row seats, and conducted hundreds of hours of in-depth tuning for this purpose.

At the 2020 BOSE Audio Innovation Experience Conference, Bose also released a number of blockbuster new consumer electronics products, led by Bose noise-canceling earbuds and Bose wireless earbuds.

Bose’s first noise-cancelling earbuds, priced at 2,299 yuan, were released

Looking back many years ago when we started using Bose noise-cancelling headphones on airplanes, the technology at that time was limited in size.

At the 2020 experience site, Bose, which is constantly innovating, unexpectedly launched a new true wireless noise-cancelling earbuds, which will have 11 levels of intelligent noise cancellation, lightweight comfort and impeccable excellent sound quality, integrated in a small in-ear headset through touch control superior.

The wireless earbuds priced at 1,399 yuan are available in three color options

Bose also brought a wireless earbud to the scene. It is small in size and comfortable to wear, and can maintain stability in various usage scenarios, especially in sports scenes, which can provide full and balanced sound quality.

Bose has always given us a very professional and steady image, but in fact it also has a very innovative side. At the 2020 BOSE Audio Innovation Experience Conference, Bose officially released two new smart audio glasses. It innovatively combines the fashion sense of sunglasses and the practical functions of headphones into a wearable device.

The extremely thin Bose micro-acoustic system is embedded discreetly on the two temples, weighing less than 50 grams, and you can’t even feel their existence at all. Bose introduced to us that smart audio glasses are not limited to sunglasses, and you can also choose myopia lenses. Can I change my glasses then?

Looking back at history, all the amazing acoustic innovative technologies today originated in 1964. Because that year, Dr. Amar G. Bose, a professor of electrical engineering at the Massachusetts Institute of Technology, founded Bose. In his childhood, Dr. Amar G. Bose became obsessed with electronic products. He liked to dismantle and explore the working principles of electronic products.

Dr. Amar G. Bose founded Bose with his ambition to change the world with acoustics and multiple patents. In the following 50 years, Bose has been deeply involved in the audio field, adhering to the The unremitting pursuit of cutting-edge acoustic performance has led to the continuous introduction of numerous innovative technologies.

Bose makes every product with care, and it unknowingly changes people's lives.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.