Classification and appreciation of poster design?

Analyze different poster styles, learn and draw on their excellence, and improve the aesthetic ability of posters! 01. Music-themed illustration poster design - This set of illustration posters by Korean designer YejiYun is based on the theme of music. In design, designers like to connect themselves with the world and depict that moment on paper. This is the uniqueness of the designer’s imagination. 02. Creative font poster design-Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded by Cybu Richli and Fabienne Burri in 2006. Its font poster works are There are various design styles and forms, mostly focusing on three-dimensional effect display. 03. Flower poster design - Spanish designer Xavier Esclusa Trias's poster is mainly about flowers and copywriting. It cleverly mixes plants and flowers with graphic design elements and text. It is retro and fashionable, and embodies a different beauty. 04. Traditional culture and art poster design. This is a set of promotional posters for intangible cultural heritage handicraft exhibitions with the theme of "Reviewing the Past". The size of the copy is strongly contrasted, highlighting themes such as "cloth", "bamboo" and "lacquer", and partially enlarging the handicraft exhibits. , showing pattern styles and rich details, is a set of traditional cultural poster designs with strong characteristics. 05. Creative graphic segmentation poster design - modulwerk This is a set of creative posters that use simple graphics and lines to segment elements. The color combinations mostly use contrasting colors,

red and black

, red With blue, yellow and purple, etc., it attracts the user's attention and gives people a comfortable feeling overall. 06. Creative and imaginative poster design - modulwerk This set of posters is very imaginative. They are mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are superimposed with simple red graphics. It forms a focus and has a strong overall visual impact. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and learning from. 08. Bright color paper style poster design Paper style poster is one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design. This set of paper-style posters uses a large number of bright colors to create an active atmosphere, and is outstanding in the use of colors. 9. Overlapping effect style poster design The use of overlapping effect style can not only enhance the visual effect of the poster, the overlapping of characters and shapes or words adds a sense of mystery to the layout, which can quickly attract people's attention and make people want to explore it. secret. 10. Rectangular element poster design Rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design look less boring. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness . 11. Ink and wash element poster design Ink and wash elements represent

Chinese traditional culture

. It is a unique language with oriental aesthetic connotations, and its charm and shape contain

The essence of Chinese culture

is used in poster design to not only give full play to the characteristics of ink, but also to enrich the picture, enhance the artistic effect, and achieve a certain aesthetic conception. 12. Illustration and font poster design of famous attractions - Japanese designer SeeVisual. This is a set of colorful illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich colors, the attraction posters are full of artistic conception, the copywriting is concise and outstanding, and the font design It has its own unique style and is worth savoring. 13. Creative poster design composed of circular geometric figures - Designer PosterLad This is a set of creative poster designs composed of geometric figures. The designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhances the three-dimensional effect, and character silhouettes and copywriting add a lot of embellishment to the poster.

14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion. They use different geometric shapes and abstract graphics to mix, combine with low-saturation portraits, and use a variety of rich colors to make the overall visual pleasure of the picture. The overall combination is interesting, simple and beautiful. 15. Retro style poster design-

Denmark

Designer MadsBerg’s set of commercial advertising posters has a unique style, like older works, with the feel of ancient elements and printed products , forming a strong retro style, the designer poster is characterized by transforming classic poster art into a modern and timeless style. 16. Collage element poster design This is a set of creative collage element poster design. The elements of this set of posters include graffiti, illustration, photography,

vector graphics

, and collage elements. Etc., the expressions are mostly expressed in geometric figures and irregular shapes. 17. WWF’s public welfare poster design advocating animal protection is shown in Figure 1 and Figure 2 in the form of realistic illustrations. Realistic illustrations can express objects realistically and focus on details. The posters at the back are mainly displayed in the form of flat illustrations, which are simple and interesting, with rich colors that contrast with the background, effectively conveying the concept of protecting animals. 18. Illustration poster design - Dawid Ryski This set of illustration posters uses vector illustrations combined with simple geometric figures to express distinct and interesting scenes, full of creativity. 19. Creative poster design - French designer Michael Sallit. This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main feature is that the designer displays the outlines of characters in the form of lines, even if there are a large number of lines. , it doesn’t make people feel chaotic, but has an orderly rhythm. 20. Creative poster design - by ElisaVendramin This is a creative poster designed by a new generation of designers. ElisaVendramin is an illustration designer. When designing posters, he uses abstract concepts as the form and combines rich colors to form a perfect combination. What are the types of posters_What types of posters are there

1. Arts and Crafts Movement

1. The "Arts and Crafts Movement" originated in England and represents a social behavior , with the idealistic thought of transforming society;

2. It is not a specific style, but the coexistence of multiple styles;

3. It advocates that artists engage in design and opposes "Pure art"; advocates the combination of beauty and technology, is loyal to materials, and creates simple and practical works;

4. American designers are deeply influenced by the British Arts and Crafts Movement, and their designs are not complex and decorative;

5. United States: Gastavi: Established his own studio in New York, published the influential magazine "Artisan", advocated a simple and practical style, and the simple furniture design reminded people of the pioneer period. Furniture style;

6. United States: Wright: Master of architectural design, comprehensive use of Eastern and Western influences, skills in using pure natural materials, harmonious integration of architecture and environment; representative works include "Fallingwater", "Ancient Genheim Museum".

2. Neoclassicism

1. "Neoclassicism" is an artistic style, which refers to an artistic style popular in Europe from the late 18th to the 19th century, pursuing nobility and solemnity. , simplicity, elegance, moderation quality, as well as "noble simplicity and majestic grandeur", with retro interest;

2. Background: In Europe before the 18th century, Baroque and Rococo styles were prevalent. , its tedious decoration and inlay of precious metals gradually aroused people's disgust. The Roman Pompeii ruins were excavated, which caused an upsurge in the study of classical art in Europe;

3. Architecture: Pursuing the simplicity of the building shape , independent and complete, the details are simple, the form conforms to the structural logic, and the reduction of purely decorative components shows people's yearning for rationality;

4. Furniture: good at designing simple and practical forms , is the forerunner of modern furniture design.

3. Art Nouveau Movement

1. "Art Nouveau Movement" is an art style that covers the period from about 1880 to 1910. It is a decorative art movement in Europe. , Belgium and France are the birthplaces.

In Italy it is called "Liberty Style"; in Germany it is called "Youth Style"; in France it is called "Art Nouveau"; in Austria it is called "Sensation Style"; in Spain it is called "Modern Style". Art Nouveau is a transitional style, an intermediary link in the transition from traditionalism to modernism

2. Motives: First, to break with historicism and break the old tradition; second, to break with naturalism Draw clear boundaries and oppose mechanical imitation;

3. Involving architecture, furniture, interior decoration, daily necessities, clothing, book bindings, illustrations, posters, etc., conduct comprehensive designs and strive to create a new era style .

4. It advocates drawing inspiration from the natural world, using various animal and plant patterns as decorative themes, and mostly using abstract curves symbolizing organic forms as decorative patterns, showing intricate, dynamic and rhythmic curves, delicate and elegant aesthetic taste.

5. Belgian Art Nouveau: Wilder: Dean of the Bauhaus School of Design, his works have beautiful and moderate decorative expressions and simple and reasonable functional structures;

Dimension Doc Horta: Master of the Art Nouveau movement, he often used intertwined and spirally twisted lines in architecture and interior design, called "Belgian lines" or "whip lines";

6. French New Art movement: The pursuit of gorgeous and elegant style, which is the product of classicism and symbolism. It represents the "Group of Six". The most representative work is the Paris subway design, commonly known as "Metro Style";

7 . Austrian Art Nouveau Movement: Vienna Secession, the core figure Hoffmann, mostly used straight lines, focused on geometric shapes, simple and modern.

4. Art Deco Movement

1. The "Art Deco Movement" originated from the "Paris International Exhibition of Modern Industrial Decorative Arts" held in Paris in 1925. This movement is closely related to modernist design The movement developed at the same time;

2. It is an extension of the Arts and Crafts Movement and the Art Nouveau Movement. It is also the decorative activity of designers after accepting mechanization and new materials to adapt to mass production; including multiple fields;

3. Like to use straight lines and symmetrical abstract forms, extremely glossy materials, colors with strong color effects, and also use new materials such as machinery, reinforced concrete, synthetic resin, and tempered glass;

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4. The United States: combined with popular culture, luxurious, exaggerated, charming and grotesque;

Representative figure: Paul Fulkland: Representative works: "Empire State Building", "Rockefeller Center" , "The Chrysler Building."

5. Art Revolution

1. Cubism: emphasizes the connection with mechanical aesthetics and geometric composition.

2. Futurism: The worship of machinery establishes its position in modern design.

6. Russian Constructivism

1. Pursue language that is consistent with the spirit of industrial society, praise machine production, admire mass production and industrial materials, and advocate the use of industrial spirit to transform society; Constructivists call themselves art engineers;

2. They have a huge and far-reaching impact on modern design, and Bauhaus teaching is deeply affected by it;

3. Representative figure: Malevich

Tatlin: "Monument to the Third International", created in 1919, is a simple spiraling geometric shape, expressing firm and upward political beliefs.

7. De Stijl

1. The international modern art movement centered in the Netherlands, active from 1917 to 1931, started with Cubism and eventually became a pure abstract movement; school From "Style" magazine;

2. Applying abstract geometric shapes and strong colors to divide space and seek the basic rules of harmony, which has greatly impacted the traditional fine arts and decorative arts; expressing the aesthetics and nature Universal harmony and order, exploring the laws hidden by the appearance of things;

3. Representative figure: Rietveld: Dutch design master, whose main works are "Red and Blue Chair", "Coffee Table", " "Berlin Chair", the work feels very hard and even uncomfortable. It uses the simplest shapes and original colors to express profound modeling concepts. It is both like a product and a sculpture. It is also a model of abstraction and a milestone in modernist design.

8. Streamlined design

1. Streamlined is originally an aerodynamic term, used to describe the shape of an object with a smooth surface and smooth lines. This shape can reduce the risk of objects moving at high speeds. wind resistance. In industrial design, it is a styling language that symbolizes speed and the spirit of the times, and is widely used in the design of automobiles and home appliances;

2. Popular in the United States, it mostly adopts a form with smooth appearance and smooth lines. "Teardrop" language style; full of strong flavor of the times, in line with modernism and symbolism, expressing praise for technology and speed. Many streamlined designs are entirely due to their symbolic meaning and have no functional meaning.

9. Corporate identity design

1. Closely related to packaging design, different logos on the market mean different companies;

2. Trademarks are the symbol of a company Identify the core of the design and use it on every product, from products to advertising;

3. Behrens: The first person to implement the design.

10. Avant-garde design

1. Avant-garde design is a French word that describes artists who surpass contemporaries’ understanding and design concepts;

2. In the history of design It has a huge influence, leading the new trend of the times and constantly innovating new styles.

National Day Anti-Design Movement

1. Founded in Italy in 1960, it is a design movement that resists the mainstream and a radical design model;

2. Reject The rational component of the modern movement attempts to realize the expression of personal creativity in design;

3. Reject the spread of conservatism, commit to spontaneity, creativity, and constructiveness, and advocate diversity rather than simplicity;

4. Representative: Italy “Memphis”, furniture design.

Twelve high-tech styles

1. An industrial design style that uses high-tech and strives to express new technologies aesthetically;

2. In architecture It has been fully used in the 1960s and 1970s and became popular in the 1960s and 1970s;

3. Its "minimum decoration" and "excessive reflection of technology and the times" appear cold and lack of human touch;

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4. Representative: "Pompidou National Center for Art and Culture", built in 1976, Paris, France.

Memphis Design Pompidou National Center for Arts and Culture

Thirteen Pop Design

1. It emerged in the United Kingdom in the 1960s and spread to Europe and the United States. It was popular and popular , popular meaning, representing popular tastes, pursuing formal alienation and entertainment in industrial design, reflecting the optimism of the economic boom;

2. Breaking the boundaries between art and life, breaking all traditions aesthetic concepts; break the overly serious, cold, and single look of industrial design after World War II and replace it with humorous, humane, and diversified designs;

3. Use ready-made industrial and commercial products, Transform and process, and then re-collage and combine, giving a certain social and ideological meaning, thus forming a new work of art;

4. Carry out bold exploration and innovation, showing unprecedented exaggeration, strangeness and richness Imaginative shapes; colors are simple and bright; materials are mostly made of plastic or cheap fiberboard, ceramics, etc.;

5. The market target is the youth group, catering to the unruly, cynical life attitude of modern youth and Its consumer mentality of seeking novelty and difference, and throwing it away after use;

6. Pop design has a profound influence and laid the foundation for the development of post-modern art. Subsequently, light effect art, illusion art, and oriental mystery ism and spaceism are all affected by it;

7. Fashion industry: miniskirts designed by British Mary Quite, French cosmonauts by Gouhage; furniture industry: cheap and bright designs designed by Colan , strange furniture, Mudosh's fiberboard chairs with English letters as decorative patterns; Roger Ding's toy-like blow-molded chairs; eye-catching Pop also appeared in graphic design such as packaging, book binding, and advertising. style.

8. Representative masters: artist Richard Hamilton, sculptor Bao Luoch, artist Andy Warhol

Fourteen International Styles

1. This concept was proposed in 1931 and is mainly used in the field of architecture;

2. International style transcends national boundaries and combines functionality, technology and geometric language to produce modernist aesthetics;

3.20 In the 1920s and 1930s, the International Style of architecture and interior design was embodied by geometric formalism, and steel, glass, etc. were widely used. Later, sculptural elements and organic elements were combined to humanize the International Style; non-human materials and Exposed rough gray cement surfaces and rigid geometric forms;

4. In the 1980s, postmodernism sounded the death knell of the International Style.

Fifteenth-century postmodernism

1. The value orientation of "postmodernism" is less construction and more deconstruction; its characteristics are: historicism,

decorationism , eclecticism and entertainment;

2. First reflected in the architectural world, American architect Venturi proposed "less is boring" in "Complexity and Contradictions in Architecture" published in 1966. Emphasizing the need to pay attention to the public's popular taste; British architect Charles Jenks was the first to propose the concept of "postmodernism";

3. Focus only on the form and content of the design, seeking bright and eye-catching colors and sensational displays Effect;

4. Representative works: American Telegraph and Telephone Building, Plaza Italia in New Orleans

Sixteen Bauhaus Movement Functional Design Radical Design Functionalism Deconstruction Green Design (omitted)

Summary: Today, product design is closely connected with the background of the times. Whether it is structure, shape, color, or decoration, it will leave a deep mark on the times; design products help us understand this era and understand people’s dreams, Desires, yearnings, disappointments and hidden inner hopes; design is no longer just the need for functions and technical standards, it also expresses social philosophical thoughts, ideologies and complex cultural phenomena. It expresses human civilization in a material way. progress. How to design an infectious poster

These are all problems we encounter in our creation. So we will introduce some of the most basic methods in this article. Consistency Principle During the design process, designers must have a clear sequence for the entire process and implement it one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos and logos. All design elements must be combined in an appropriate manner to form an organic whole. How can we design a "consistent" work? Let us enumerate a few principles: The principle of association To make the work consistent, the first principle is to adopt the principle of association, which can also be called grouping. Relevance is based on such a natural principle, and poster designers can achieve this principle in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. Second, the various parts put together can produce a stronger impact than the loose structure alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These objects form a visual unit that can give the audience a single message rather than an indirect message. If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience. The Repetition Principle Another way to create consistency in your work is to repeat shapes, colors, or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

Are we going to fall? Is something going to fall on us? Without unity, the poster will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

Association principle To make the work consistent, the first principle is to adopt the association principle, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are done well, it will be like consumers saying I always use Bleacho bleach, rather than a rigid advertising slogan

Second, the various parts put together compare A loose structure alone can produce a stronger impact. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These objects form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

The Repetition Principle Another way to create consistency in your work is to repeat shapes, colors, or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Human vision has a very strong sense of repetition, and sometimes we will see the objects in the picture as being repeated even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish above the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

For some product promotional posters, repetition is also an effective strategy to persuade the audience to make comparisons. For example, in an advertising poster, we may put a dozen pairs of shoes, but each pair is different. The main message (shoes) is easily felt by the audience because this item is used repeatedly in the poster, and then the audience will take a closer look at the different styles of shoes.

Another popular design technique is to arrange everything that is exactly the same, but have one thing that is different, to achieve an unexpected effect. For example, you can design 15 squares arranged in a square matrix, 14 of which are blue, and one of which is pink and contains the company's logo. As you can imagine, this pink color block will be the focus of the audience.

Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are placed together or separately. For example, for a series of outdoor ads for a summer concert, repeated repetition of key elements can create a sense of power. When you see one you think of the other. Repetition of position, color, size or image can enhance recognition and allow the viewer to focus on all the information you want to convey.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

This method can make the pictures in the poster guide the audience's eyes to the message or brand we want to convey. But if we do not use pictures, but graphics composed of text, it is also a good choice.

Add background color

For some art events or posters, viewers will take the time to understand the meaning of each part for themselves, however, some dissonant elements can sometimes convey an interesting , experimental visual effects. Sometimes an advertiser will ask for objects to be brought together in a surreal form. Placing unrelated elements into a large area of ??background color can give the viewer a sense that they are related.

When looking at a work, we always imagine in our minds that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a separate entity, with nothing else around it to provide other visual support points (its