As for the influence and guidance of the Internet and the Internet on music creation, musician Xiaoyi said in an interview with an upstream news reporter that the fast-food style of songwriting does exist. Xiaoyi admitted that everyone, including himself, had considered adjusting in this direction.

This has also led to a lowering of the threshold for creation. Basically, people who know a little bit about the basics of music can create popular songs with just a computer. So much so that popular songs in recent years are simple repetitions of chords, and many songs are even plagiarized and similar.

However, Xiaoyi also explained that the chords in the song are like colors. Although there are only these colors, using different creative methods can produce completely different works. There are also common chords used in classic pop songs.

Xiaoyi said that from the perspective of creators, music companies currently like to directly buy out the copyright of lyrics and music. The author earns a share of money after writing a song, and whether the song becomes popular or not earns a profit. The money has nothing to do with the author. For ordinary creators, the selling price of a song ranges from several thousand to tens of thousands. Of course, the author can also choose to request a share of the proceeds from subsequent songs.

This is because in the context of the Internet and big data, the update frequency of singers is too fast and the threshold for creation is too low. The only thing that music companies can control is the content itself. To put it bluntly, there is only one purpose: to make money.

Regarding this trend, Xiaoyi believes that music, as an art form, needs to express the creator’s thoughts and emotions, and requires creators to constantly innovate and try. Many of the so-called hot songs on the Internet do not even have basic ideological expressions, and are purely brainwashing to create excitement. Such a creative trend may lead to stagnant pop music, oversimplifying to cater to the masses, and making creation a repetitive routine.

Another musician and singer Zhou Yanying said in an interview with an upstream news reporter that the way of writing songs for Internet hits is actually not as exaggerated as the public imagines, and it is not just a ten-second clip. , it can be released and spread. Although the creation process is very fast, the completion of the entire song still needs to be guaranteed.

She believes that the biggest difference between today’s Internet hits and previous pop songs should be the simplicity of structure and melody. This is a trend even in global pop music.

For example, in the original production of pop songs, the intro, interlude, and outro were relatively long, but now the songs are all about showing the best parts as quickly as possible. In the era of popular short videos, if the music cannot capture people in more than ten seconds, it will probably be useless. This is why everyone doesn’t know the titles of the top ten Chinese songs of the year, but they have heard the climax of each song.

Zhou Yanying said that the development of online short videos has brought music into a period of great waves, and he believes that what will be left behind in the end will be better things. In this process, the audience's appreciation level will gradually increase. In the future, I believe there will be more excellent works loved and accepted by people.

Upstream News Reporter Liu Deng and Peng Guangrui

Editor: Yang Bo

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