How do restaurants do marketing and promotion?

How do restaurants do marketing and promotion? Marketing is a plan formulated to further increase sales and visibility of products. We usually work best A common marketing program is the promotion of a product or service. Let’s take a look at how restaurants do marketing and promotion. How do restaurants do marketing and promotion 1

Free is the best publicity

Nowadays, many industries are providing free trial, free returns and other services. Probably only the catering industry is still doing this. Pursue the ancient concept of "there is no free lunch in the world".

Many business owners who are preparing to open stores are full of confidence in their products, but are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your product, are you afraid that customers will not come again next time? There are currently many restaurants launching free products.

Core dishes are free and other dishes are charged

In fact, this model is currently used by many hot pot and skewers restaurants. It is also called the bottom of the pot is free and the dishes are charged.

There are also many vendors selling stir-fried rice, claiming that the rice is enough to keep you satisfied, but in fact the core products are free and the dishes are charged.

This model will give people a feeling of taking advantage, and if used properly, it can promote business.

Free dishes drive paid dishes

Choose two items from the store that are profitable and taste decent, but they are not the best. Generally, there are more cold dishes, which will make customers feel like they are in your store. You can always get a bargain when dining.

Launch flagship dishes

Restaurants must have flagship dishes. The price of this flagship dish should be low but profitable and taste good. Make this the main dish. The dishes are made into must-order dishes when entering the store.

Special dishes

In addition to main dishes, special dishes are one of the indispensable marketing items for restaurants. How to do it?

(1) Set up five special dishes and sell them at cost price

(2) Recommend dishes and set up a display board at the entrance of the store to display the 5 to 10 most ordered dishes by customers. Dishes.

Lucky customers can get free orders

For example, lucky seats are drawn every day in the store, and customers who sit in the designated seats can enjoy free orders or free gifts.

Another example is to designate a lucky order number every day. Customers who click on this order number can also enjoy free orders or free gifts.

Another example is how many customers can enjoy the corresponding discounts each day.

Free during a specific time

For example, you can enjoy discounts or discounts when dining at designated times every day.

Customers can enjoy free or discounted meals on their birthday.

On specific holidays, corresponding discounts can also be launched for corresponding groups of people, such as children traveling with three people for free on Children’s Day, free for teachers on Teacher’s Day, etc.

Utilize online media for promotion

1. Newly opened restaurants can get a 50% discount if customers forward them to WeChat Moments.

2. Meituan Group Buying customers can give you a 10% discount if they praise the product in the comments.

3. If the customer comes with an Internet celebrity and posts a video on his own Douyin or Kuaishou platform, he can be given a free order.

4. The restaurant owner needs to operate a media platform, such as Douyin, and shoot a video to upload some creative content.

5. Establish a customer WeChat group and post content including: videos of daily purchases, details of launch activities, daily sales, daily customer flow, and other things that are beneficial to your restaurant.

How to market and promote restaurants 2

How to market and promote restaurants

1. Opening celebration activities

The opening of a restaurant is the easiest thing to do. For customers, restaurants can use this to make preparations before opening to ensure popularity and publicity trends during the opening.

The regular planning of restaurant opening celebrations includes clarifying the title of the event. The theme is not just about informing users of special offers after the restaurant is opened. It must also integrate the process of the restaurant’s opening and integrate the brand concept and restaurant characteristics. Integrate it with service objectives, etc., to ensure the actual effect of the activity, rather than just focusing on sales on the opening day.

The event title can also be combined with insights into key consumer groups, such as the significance of a dinner with old friends, the value of a dinner with friends, and the satisfaction of a family dinner, so as to publish targeted policy offers and formulate marketing promotion content.

2. WeChat operation

The audience of restaurants is very broad. Everyone needs to eat, and everyone is likely to be your customer, so catering Businesses must operate WeChat and attract users and develop loyal fans through the social ecology of WeChat.

The restaurant’s WeChat circle of friends can provide expanded services such as dish display, VIP membership reservations, event participation, and hot information, providing higher-quality services to restaurant users and conveying the restaurant’s reputation. Well-known brands and user reviews.

3. Dishes operation

Restaurants are not only good at providing delicious food, but also good marketing and promotion content. For example, if the air index is poor or there is severe smog, restaurants can release lung-moistening dishes and give VIP members care meal coupons. The store sends care to users, and users send care to friends, and then they come to eat together using the coupons.

4. Membership marketing

The VIP membership rights of a restaurant are extremely important. The proportion of old customers of the restaurant and the number of purchases by old customers are very important indicators.

Restaurants can send care and gifts according to unique time ranges such as birthdays, New Year's Day, Teacher's Day, etc. to ensure that they are deeply rooted in the hearts of the people, so that users will always remember such a very personalized restaurant. Gifts don’t necessarily cost anything. You can either give discount coupons to attract customers to spend, or you can give gadgets that customers are likely to like to make customers feel that we are serious.

5. Create an elite team

Restaurants are also extremely short of talents, so it is important to create an elite team of talents. Talents can be obtained through high-paying job recruitment, and high-value services can be obtained through cooperation with external professional teams, such as professional marketing planning companies. High-end talents can also be attracted through equity investment or chain investment. Talent.

6. Dishes innovation

Restaurants must constantly innovate their dishes, in addition to the general improvement of dish taste and the launch of new dishes, it also includes more suitable for takeout and even postal delivery. innovative products. How do restaurants do marketing and promotion 3

What promotion channels do restaurants have

1. LBS positioning service

The so-called LBS positioning service is what we call navigation and positioning functions. The top two map applications in terms of market share are currently Baidu Maps and Amap. If you can find your restaurant information in these applications, it is equivalent to promoting the restaurant information invisibly, and it can also be used for advertising.

2. Takeaway platforms

Meituan and Ele.me will be installed soon. Now, there are basically very few restaurants that don’t do takeout. Although it is said that taking out a share of the pie will reduce profits, but now consumers have developed a point.

If you have a habit of taking out food, how miserable would it be if you can’t find your store information on the food delivery platform? Ordering, but if you have a reputation, offline dining is possible, but if the food delivery platform has a poor reputation, it is very likely that you will not be able to order. There is no possibility of dining there.

3. WeChat group

Invite customers to join the store’s WeChat group. When there are events or promotions, they will be announced in the group. This is considered customer maintenance; you can also ask customers to post in Moments, but this does not bring any benefits to customers, and few people will post it, because some people don’t like to share their lives in Moments. People can post, but they are a minority, and even if they post, they may not get good results, because the circle of friends can be blocked. Personally, I think it would be better to set up a WeChat group.

4. Weibo promotion

After talking about WeChat, let’s talk about Weibo. If you are a newly registered Weibo platform, you are not a big V yet, and your attention is not high, but you can go down the trend and participate with big Vs. If you have a good relationship and let big V promote you by you, it will take time. The effect may not be obvious in the early stage, but there may be unexpected effects in the later stage.

5. Short video platform

If your psychological hole is big enough, it is recommended to promote it on short videos on platforms, such as Douyin, just be happy. In fact, you don't need to punch a hole in your brain. You just need to look at how your competitors’ products are being promoted through videos, and then learn how to do it. However, it is best to have your own ideas. If you follow others, you will lose your standards.

6. Question and Answer Platform

If you know this platform, it is also a good promotion channel. For example, on Baidu Zhizhi and Zhihu, the activity can still be guaranteed. You can answer questions from netizens on these platform sharing, thereby increasing the visibility of your store.