Now it is not just a certain platform, but the music platform industry as a whole is very difficult to do. For example, Tencent Music Group currently occupies 78% of the users in the entire market.

But the remaining platforms have to struggle to survive. Many people think that Tencent Music only has QQ Music. In fact, as far as the light music platform is concerned, they have QQ Music, Kuwo Music and Kugou Music. It is currently among the top three users on the music platform. In the post-copyright era, online music platforms have finally entered the second half of product content experience.

In this context, Xiami Music, QQ Music and NetEase Cloud Music, which are among the first echelons of online music, have also updated their music products in different dimensions. Xiami Music is also actively seeking breakthroughs. After Alibaba Music took a stake, they quickly returned to the first-line platform. We are also looking for ways to develop.

Because he has exchanged the copyright with other platforms, the copyright of Rolling Stone Records. Without the exclusive copyright of a small platform like this, his advantage is completely gone.

Can I give you an example? After Mayday’s copyright was exclusively acquired by Xiami, a new album was released in 2016. The album’s existence is very low. Almost no one around me knows about it, including some Mayday fans. .

The number of users of Xiami is one-twentieth that of QQ, but Mayday’s new album has 500 million listening volume after being exclusive to Xiami for one year! In 2017, after Xiami exchanged copyrights with major platforms, Mayday’s new album in 2016 has only increased by 100 million until now...

I am a Wu fan, and I can only understand why Xiami is not working through Mayday. . As a small platform, when it holds the exclusive copyright of a big star, it is disadvantageous for the star, because the publicity is definitely not as good as that of a big platform. As Xiami, if my boss can laugh to death, a large number of loyal fans will flock in. For a period of time, I, Xiami, listened to Mayday. I remember that I was waiting for Mayday’s new song but Xiami dropped it twice. If this was a big platform, it would have been long ago. Being scolded to death.

When it comes to this, I can only say that it is a piece of shit, and it doesn’t even know how to hold it even if it has big legs. Later, the market would definitely not allow such a big piece of meat as the Rolling Stones to fall into the hands of a small platform. If the key is not used well, let the major platforms exchange copyrights.

In short, Xiami is a small platform. It exclusively occupied the spotlight of Rolling Stone in 2016, but its small format cannot support it and it cannot do well. Without the copyright advantage, it will return to its original shape