Exclusive naming refers to an enterprise or organization purchasing exclusive naming rights for an activity or an event, and adding the name of the enterprise or organization before the name of the event or event to promote and promote its own brand or product. Exclusive naming is an advertising and marketing strategy. Generally speaking, the purchase of exclusive naming rights requires a certain fee, which is one of the sources of income for the organizers of activities or competitions.

Exclusive titles are widely used in the field of sports, such as NBA basketball matches and FIFA World Cup football matches. A large number of enterprises have carried out exclusive titles, such as China Telecom for the NBA and Adidas for the World Cup. Exclusive naming can improve the brand image and popularity of enterprises or institutions, and provide sponsorship funds for activities or events, which is a win-win market behavior.

In addition to sports, exclusive titles are also widely used in other fields, such as movies, concerts, exhibitions, etc., provided that the enterprise or institution has certain relevance to the event or event or exhibition. Through exclusive naming, enterprises or institutions can closely link the brand image with the target consumers, thus achieving the effect of brand marketing. However, it should be noted that exclusive naming needs to carefully evaluate the marketing effect to avoid the failure to achieve the expected results due to excessive investment.