NetEase Cloud Music’s 5,000 reviews are distributed on Hangzhou Metro Line 1 and the entire Jiangling Road Subway Station.

On March 20, 2017, NetEase Cloud Music reserved carriages on Hangzhou Metro Line 1 and Jiangling Road Subway Station. The "Music Criticism Special Train" jointly launched by NetEase Cloud Music and Hangzhou Metro was officially launched. Start. They launched a marketing campaign called See the Power of Music.

This activity quickly detonated social networks, and the secret behind it was to use people’s loneliness as a target. Previously, Zhu Yiwen, CEO of NetEase Cloud Music, once said that he hopes that NetEase Cloud Music in the mobile Internet era "will be a music product that can convey emotions and share personal joy through music." Obviously, this marketing campaign has achieved such a goal. .

Extended information

On March 20, 2017, passengers on Hangzhou Metro Line 1 and the entire Jiangling Road Metro Station were greeted by 5,000 selected reviews of NetEase Cloud Music. Every music review is a story, happy, sad, regretful... both healing and depressing. If you are emotionally frustrated and sit in such a subway, you are likely to cry. This is probably the psychological portrayal of every "orphan".

Observer-Hangzhou Metro launched NetEase Cloud's "Music Review Special Train" Netizens: Tears and Heartbreak NetEase Cloud Music selected the 5,000 high-quality music reviews with the highest number of likes and printed them all over the Hangzhou Metro Line 1, and the entire Jiangling Road subway station.