Life has taught me a lesson for ten years, from my children's childhood when they didn't have good songs of the right age to seeing their own bands playing music. As a person in the music industry, it is time to make more music for children, give play to creativity for teenagers and provide professional help and support. I hope that the efforts of my colleagues and I can end the guilt and build a better life. -Xu Yi, President and CEO of Taihe Music Group
Music literacy and aesthetic orientation are one of the basic elements to represent the civilization of a society. Children all over the world are learning musical instruments, but children in some places enjoy the happiness brought by music from childhood, and most of our children regard learning musical instruments as a utilitarian task and burden from childhood. Playing music and being played by music are the differences between heaven and hell. The launch of the Youth Red Star Music Project is to make some children's spiritual world rich first. Learning music should not be a burden, but a matter of feeling happy and returning music to children's paradise. -musician Zheng Jun
From affection to friendship to love, teenagers need warm positive energy. Teenagers are the future of music and the future of the country. Listening to teenagers' rock music, jazz and electronic music, Taihe Red Star will do its best to use the most professional technology and experience in the industry to apologize for our previous selfishness. Singing teenagers' own classical music, folk music and rap music, Taihe Red Star will make every effort to create and thank teenagers for their trust with the richest content and resources in the industry. -Sedar Chin, a music producer
As a music practitioner, I am well aware of the potential of young people's creation, adding a truly musical color to children's childhood, providing them with correct creative guidance before they grow up, pioneering the development of young people's hidden musicality, and making children's music the target of the whole industry. We can do it, and we also have the responsibility to do it. -Qian Shimu, Chairman of Taihe Music Group
"Young Red Star Music Project"
In the past 218, Chinese pop music has undergone many changes, and the content creation and consumption market is increasingly showing a trend of segmentation, stratification and youthfulness. The market's thirst for high-quality content is unprecedented, and young mainland pop music has come to "the night of the times". On January 15th, 219, Xu Yi, President and CEO of Taihe Music Group, announced on behalf of Taihe Music Group that the "Young Red Star Music Plan" was officially launched, and Zheng Jun was invited to join the company as the brand manager of Taihe Red Star, with music producer Sedar Chin as the music director. Mr. Wang Ju, President of China Audiovisual and Digital Publishing Association, Mr. Yaping Zhou, Acting Director-General of China Audiovisual Copyright Collective Management Association, and Mr. Fan Yonggang, Deputy Director-General of music copyright society of china, were present and expressed their full support for this music project, hoping to promote the development of youth music in China through the strength of the industry. Jing Kun, general manager of Baidu Smart Life Business Group, and Zhu Jie, head of Tik Tok Music, were also present to send blessings to this project. Zhao Jiping, Yu Long, Lang Lang and other music masters, as well as Faye Wong, Na Ying, Wang Feng, Xu Wei, Joker Xue, Li Zhi, Jeff Chang Shin-Che, Chen Xiaochun, Yuan Yawei, Chen Jieyi, Xu Song, Dou Jingtong, Mao Bu, Yu Wenwen, Song Qian, Tan Yizhe, Tan Xuan and other music stars, as well as Chen Kun, Yao Chen, Yang Mi, Ma Dong and Wang Xuan in the entertainment industry. Regarding teenagers, the "Young Red Star Music Project" is bound to arouse the whole society.
Sedar Chin, music producer, Qian Shimu, chairman of Taihe Music Group, Zheng Jun, musician, Xu Yi, president and CEO of Taihe Music Group, and Hu Yiyou, vice president of Taihe Music Group (from left to right)
Four fathers performed together to do something for children with love
The Taihe Annual Conference was accompanied by wonderful and unexpected surprises, and the opening song "True Love" from four fathers won hundreds of people on the scene. Zheng Jun, the lead singer, Qian Shimu, the chairman of Taihe Music Group, Xu Yi, the president and CEO of Taihe Music Group, the drummer, and Sedar Chin, the director of bassist music, used songs to explain the initial intention of doing something for children with love. Taihe Music Group will promote the "Young Red Star Music Plan" with love, and take the expectation of young people's creation as the vision of the whole industry.
Qian shimu, chairman of Taihe Music Group
Qian shimu, chairman of Taihe Music Group, expressed emotion and hoped to do something for the children, hoping to make music for their childhood that they would love all their lives. This is not only the social responsibility of the enterprise, but also the responsibility as a father.
Xu Yi, President and CEO of Taihe Music Group
Xu Yi, President and CEO of Taihe Music Group, said that this has been a wish for many years. Many years ago, whenever I sent my children to kindergarten, I couldn't help feeling ashamed when I heard that healthy songs were still playing on the radio. That song should be the favorite of kindergarten teachers when they go to kindergarten. Today's children have not had such a favorite for many years. As a music practitioner and my father's responsibility, I feel deeply uneasy. Music is a very important part of children's aesthetic cultivation, and it is also a precious spiritual wealth in life.
Zheng Jun, the manager of Taihe Red Star
Zheng Jun, who was invited to be the manager of the brand of Taihe Red Star, said that music is the spiritual wealth of children, a beautiful connection between them and the world, and also related to their world outlook and values. Starting today, we will make good music for them, and at the same time, we will promote the creativity of young people in the Chinese music scene. Manager Qian, Xu Yi and Sedar Chin, the music producer, and I are all sincerely happy for the implementation of this plan. Because like all parents of children, we also expect their children to feel love and beauty from music in their childhood. When they grow up to be teenagers, they can begin to express themselves and their perception of the world with their own creations.
Sedar Chin, the music director of Taihe Red Star
was invited to be the music director. Sedar Chin, a gold producer who won the Golden Melody Award in one fell swoop, said, did we learn to sing children's songs before we were 6 years old in primary school? When we were in middle school, were we eavesdropping on love songs after the age of 18 with our heads covered? Perhaps, our experiences can't be repeated for you. The most splendid 12 years of your life, you need full music content. You should be allowed to hear your own rock music, your own jazz music and your own electronic music; You should be allowed to sing your own classical music, your own national music and your own rap music. We will do our best to contribute the most professional technology and experience in the industry, which is what we need to do.
Hu Yiyou, vice president of Taihe Music Group
The "Young Red Star Music Project" focuses on the generation born after the Millennium, and is committed to discovering and creating a new music language and music model for Chinese pop music. Hu Yiyou, vice president of Taihe Music Group, said: The whole project will be divided into three parts: spring, summer and autumn. From now on, a global entry will be opened in Qian Qian Music to collect works by Chinese teenagers from all over the world. On-site company leaders and big coffee singers sing on the same stage. The rare cooperation mode also indicates the unique development of the Young Red Star Project, which has received the blessings of the stars. The performing arts community is full of expectations and support for the creation of young people, especially for artists who have become parents. This plan carries their children's desire for music. After the Spring Festival, Taihe Music Group will announce the formal establishment of the Master Class of the Young Red Star Creation Camp. At that time, there will be more musicians to support every link of this plan. In this summer, the young creators who break through will have the opportunity to participate in the Young Red Star Creation Camp, and get help from the older musicians in terms of music and artistic aesthetics and creative skills, and create, discuss and train with them. Autumn will be the harvest season. I look forward to hearing and seeing the works of these teenagers in autumn, and their works will be released to the world one after another.
Zheng Jun, the brand manager of Taihe Red Star, said that the Youth Red Star Music Plan is a bold and interesting plan. We hope that in addition to music, we can also convey the due values: dreams and courage, and our original music needs such inheritance. Finally, we hope to contribute something with international vision and aesthetic value and promote the development of juvenile music. At the beginning of 219, the Young Red Star project has attracted much attention in the industry. To this end, Taihe Music Group will provide first-class music resources in the industry, from the overall concept of music to the learning of recording, arrangement and creative skills, and systematically teach them to young creators. Zheng Jun, the manager, invited musicians from all over the industry to participate. Joker Xue, Li Zhi, Lao Lang and Vae even offered to discuss and create music with teenagers at the annual meeting of Taihe Music Group. The actions of several musicians led the music creators in the whole industry to focus on the music plan of Young Red Star.
In the view of Qian Shimu, chairman of Taihe Music Group, the "Young Red Star Music Plan" is of far-reaching significance, and it is the expectation for the future content of Chinese pop music. "The music industry is undergoing changes from consumption mode to content output, and what appearance and direction Chinese pop music will appear in the future depends to a great extent on the young original forces that will become the backbone."
The "Young Red Star Music Project" was officially launched
In addition, in parallel with the "Young Red Star Music Project", Taihe Music Group will also launch a music project for the children's market in the near future. This plan will invite famous musicians to make music for children, and will launch a music festival carnival that is exclusively for children and embodies and leads the lifestyle of contemporary children. In the past 218, the Wheat Field Music Festival successfully held by Taihe Music has become the "Mecca of Music" in the hearts of educated youth; In the heavy participation of children's music market and lifestyle, Taihe will combine the group's rich international resources to launch their own music carnival for children and teenagers, and inject more aesthetic value into the current pop music market.
Promoting the development of juvenile music and guiding the future of Chinese pop music
According to the 217 Global Music Market Report released by IFPI, China has become the tenth largest music market in the world, with a revenue growth rate of 35.3% far exceeding the global average growth rate of 8.1%. The development of young Chinese pop music in ancient civilizations has attracted more and more attention from the world. However, locally, Chinese pop music needs new strength from content to form. Xu Yi, president and CEO of Taihe Music Group, said frankly, "Pop music is the aesthetics of an era. In the period of great changes in social life, we need to accurately express the current content, and we need to have new musical viewpoints, musical languages and expression techniques. At any time, teenagers always have the strongest desire to learn, and they have a clear desire to express their knowledge of themselves and the world. Their world outlook and life experience may not be mature enough, but they are impactful and innovative enough, and at the same time represent new hopes. "
In the history of the development of Chinese pop music, there have been two far-reaching creative waves. One was the modern folk song movement in Taiwan Province from the mid-197s to the early 198s, and the classic works and emerging talents influenced the musical aesthetics of several generations. The other time was the creative trend of folk songs and rock music on the mainland campus in the early 199s. According to Xu Yi, president and CEO of Taihe Music Group, "the foreseeable next wave will definitely come from teenagers under the age of 2. The musical appearance of the next generation must be completed by the younger generation. Through the' Young Red Star Music Project', we look forward to the first collection of creative works of the 1' post-Millennium' teenagers in the Chinese music scene, and look forward to influencing and driving more colleagues, lovers and creators to join in the action of exploring and promoting the creation of teenagers. We believe that this is the seed of the next music wave. "
a strong teenager makes a strong country, and a progressive teenager makes the country progress. At the end of the year and the beginning of the year, the "Young Red Star Music Project" was launched, which showed the determination of Taihe Music Group to bring forth new ideas, to promote the localization consciousness of pop music and cultural aesthetics, to fully absorb the essence of China traditional culture, and to promote a new wave of Chinese pop music from a new aesthetic perspective.