Before NetEase Cloud Music, Tencent had QQ Music, Baidu had Baidu Music, Alibaba acquired Xiami Music and Tiantian Dongting, and the BAT giant seemed to have divided the world. There are constant disputes in the Internet world, and the big guys will always spare no effort to strangle and extinguish the rising stars who are growing rapidly.

However, unexpectedly, NetEase Cloud Music has gradually broken through and grown into a small dragon. Every time it flickers, it brings about a shake in the digital music market, making other seniors very uncomfortable. In the Internet world where giants have monopoly and preconceptions, this is rare. 55 million users may not seem like a lot compared to QQ Music, a product that has been in production for 10 years, but what is scary is the loyalty, activity and word-of-mouth power of these 55 million users. User reputation is forming a prairie fire, causing users of established music applications to defect and never look back.

In today’s era of severe homogeneity on the Internet, you may never find another product with such power. Open social media or APP

Store to read user reviews, and there are endless praises. The industry standards and rules that should have been set by giants have been repeatedly borrowed from the young NetEase Cloud Music. Many established products have become followers in terms of playlists, singers, music experts, social functions and even interfaces.