Master of Li Xiangdong Dianzi University, EMBA of University of Buffalo Business School, one of the founders of China Mobile Wireless Music Base. Also won many honors such as China Mobile Model Worker.
Li Xiangdong is one of the main operators from the wireless music base project to the concrete operation in the future. In 24, Li Xiangdong saw the success of mobile phone ringtone business in South Korea and began to apply to the group to establish China mobile phone music base in Chengdu. In June 25, Sichuan Chengdu Wireless Music Product Base was formally established. In 26, through the cooperation with the Spring Festival Evening, the wireless music base was widely known; By 27, the output value of the base will reach 14 billion yuan.
What makes the industry feel incredible is how Li Xiangdong manipulated the rumored huge amount of money.
"It is basically impossible to transfer such a huge amount of money through the financial system at once." Xiang Ligang, an expert in the industry, believes that if the amount is true, it should be gradually completed in the long-term cooperation with CPSP.
"It is rumored in the industry that the huge amount of money it has taken is equivalent to the annual income of a prefecture-level operator, but it is not much compared with the annual income of wireless music exceeding 1 billion." Insiders of an operator analyzed that this money will not come from users' money, because these incomes will enter various business systems; According to the normal process of the company, it is impossible to transfer from the financial point of view; Therefore, he is most likely to get specific ways in the recognition and cooperation between CP and SP, including registering his own company to participate in the mobile business, or collecting the benefits of relevant CP and SP in the examination and approval, and extracting rebates from the share of CP and SP.
This may not be difficult for me, because China Mobile has absolute dominance in the industrial chain of wireless music, and Li is the person in charge of wireless music.
At present, China Mobile has integrated the central music platform and the wireless music club management platform internally, and formed interest alliances with many domestic and foreign record companies such as EMI, Universal, Sony and Warner externally, and built a wireless music industry value chain composed of operators, record companies, SP and mobile terminal manufacturers.
As it is the ultimate distributor and charging channel for users, the data department of China Mobile will have the final say on whose content and business will enter its channel. For CP and SP, Unicom and Telecom are equally strong. Therefore, in the process of choosing CPSP, there is a huge rent-seeking space. The current business structure makes the data department too powerful and lacks checks and balances. Therefore, people in business departments often register related companies and participate in their own business operations.
"Although there are clear procedures for internal bidding now, it is mainly to review the qualifications and business capabilities of the partners. As for the ownership structure behind the CPSP cooperative company, few people pay attention to it. In addition, there will be no audit specifically for them. " Insiders of the above operators said. In addition, the source revealed that although the operator's settlement process can be completed through the information system in cooperation with CPSP, there are still many ambiguities. For example, many value-added services are packaged and settled by multiple products, and many of them are randomly divided by people. So Li's accident was no accident.
Dependent Events
Li Xiangdong's absolute right to speak in the wireless business industry chain has left him a huge rent-seeking space. But at present, the general base operation mode in the communication industry is more worthy of reflection. According to insiders, Li Xiangdong, the former head of China Mobile's central music platform and general manager of Sichuan Mobile's data department, has been missing for many days, and the case has been handed over to the discipline inspection department of China Mobile's headquarters for follow-up. On March 29th, 21, Chen Jianji, former general manager of Sichuan Mobile Construction Center, took over the vacancy left by Li Xiangdong. Unconfirmed news said that Li Xiangdong tried to abscond with hundreds of millions of RMB, and has been arrested and brought to justice. China Mobile officials did not respond to this. On the evening of March 31, 21, Chen Jianji said that he was in a meeting and would not accept the reporter's verification.
"Li is no longer the general manager of the data department." On March 31st, an employee of Sichuan Mobile said in a telephone interview, but he was not clear about Li Xiangdong's investigation.
"I am mainly responsible for the business of the data department, and I have to ask other departments of the group about personnel matters." On March 3th, in response to the above news, Gao Nianshu, general manager of China Mobile Data Department, told reporters on the phone.
China Mobile's wireless music base is located in the High-tech West Zone in Chengdu, Sichuan, serving 44 million mobile customers in 31 provinces.
Music business is the most important revenue of China Mobile's value-added services except SMS, and it has always been valued by the Group. China Mobile's 29 annual report released on March 18th revealed that the value-added business income was 131.1 billion yuan, of which the wireless music business income continued to exceed 1 billion yuan. The incident exposed a huge loophole in China's mobile business management. What is particularly alarming is that Li Xiangdong's absolute right to speak in the wireless business industry chain has left a huge rent-seeking space for it. At present, the common base operation mode in the communication industry is also worthy of reflection.