Abstract: When we go to shopping malls, we will hear melodious music. This is store music set up to cover up environmental noise, create an atmosphere that matches the shopping environment, and please customers. When choosing background music for the mall, you can choose more popular European and American music and less songs with chorus or sad tunes. There are also some techniques when setting up store music, such as playing holiday songs on holidays, playing different styles of songs in different areas, etc. Let’s take a closer look at store music! 1. What is the use of store music?
1. Masking environmental noise
In shopping malls, people are coming and going, crowded and loud, and the environmental noise caused is very loud. One of the reasons for playing background music is to cover up these voices and noises and avoid spoiling customers' shopping mood.
2. Create an atmosphere that matches the shopping environment
The music played in the store is generally louder and more emotional, which can boost people's mood and promote customers. The role of consumer desire.
3. Pleasant customer mood
With so many people in the mall at the same time, there will always be people who like the background music played. In this way, some customers will be in a very happy mood and the possibility of consumption will also increase. will be bigger.
2. How to choose shopping mall background music
When setting up background music in a store, you need to consider the positioning and environment of the mall, time period, holidays, seasons, consumer habits and tastes and other factors. Therefore, it is necessary to Consider the following principles:
1. Play more popular music
Most people’s music appreciation is still in the primary stage of listening to music, so they should play more popular music. For music, try not to use classical music or songs sung by bel canto, so as to distance yourself from customers.
2. More songs, less singing and no chorus
That is, play more instrumental music and less vocal music, and do not have large choruses, especially majestic choruses and majestic military songs. Song. Shopping malls, unlike amusement parks, do not need a chorus to create an atmosphere.
3. More music, less songs and no rock music
Play more songs with more tunes than lyrics. Do not play heavy metal, industrial rock and other music, and do not play military songs, carols, corporate songs, etc. .
4. More slow, less fast, no pathos
That is, play more beautiful and soothing music (songs) and less fast-paced music. Never play "Er Quan Ying Yue" "", "River Water" and other sad music or songs, which ruins the mood of customers enjoying shopping.
5. Play European and American music
This can enhance the freshness of customers and make the mall more tasteful and stylish.
3. Tips for setting up store music
1. Play holiday-related themed background music on different holidays, such as playing love song materials on Valentine’s Day, and playing holiday-based music on Father’s Day and Mother’s Day. Theme songs and festive music are played during the Spring Festival, so that consumers can sense what festival it is today as soon as they enter the store.
2. Play different styles of songs at different times. The customer flow in the store is different at different times. For example, during peak periods, light pop music will be played, and at noon, casual music will be played. , in normal times, the music is divided into different styles, such as popular boys' music, girls' music, casual instrumental music, rock music, nostalgic hits, classical music, etc., and these are arranged according to time, and different styles are interspersed between the first songs to scroll and play. to different auditory effects.
3. Fixed store opening music and closing music. The opening and closing of a store is a fixed process every day, and it is also a reminder to consumers that the store is about to open or close at this time. The music played at this time is generally more standardized and fixed. For example, the welcome music played when opening the door is mainly smooth and exciting. When people hear this music, they will know when the mall will open, giving customers a conditioned reflex and hint. A tasteful mall must have two Three representative pieces of music are deeply memorable.
4. Play different styles of background music in different areas, and select different music for different product areas on different floors of the store. For example, the children's area, the home appliances area, and the books and periodicals area play background music that suits this consumer group.
5. Control the rhythm of music. In general, cheerful or lyrical music is the first choice. Compared with slow-paced and sad love songs, there must be certain choices, otherwise it will feel lack of vitality and give people a lifeless feeling. It feels like the effect is greatly reduced.
6. In the daily choice of music types and styles, concert types that enhance the atmosphere are also suitable for playing during peak periods. European and American classics can also be considered to be included in the playlist, which not only improves the shopping mall It not only enhances the taste and sense of the times, but also adds the finishing touch to the music.
7. In the daily management process, the customer service supervisor should collect and select various background music materials with the cooperation of the planning department. It is best to list representative songs of different types and create song periods. The schedule will be reviewed and implemented by the heads of the planning department and customer service department.
8. The customer service department must strive for excellence in the background music that is played every day of the month. In addition to updating it every week or every day, it must also repeatedly screen the schedule playlist and delete some unreasonable and outdated ones. Songs, and adding the most suitable repertoire, can achieve novelty and differentiation and give consumers a sense of freshness.
9. To evaluate the broadcasting effect and background music, we can conduct public opinion surveys on a monthly or weekly basis, either from customers or internal employees, so that the public can comprehensively evaluate the taste of background music. Ratings and comments are of great help in improving the quality of broadcasting and the effectiveness of music playback.