Jie Bin. Kuwo Music is an online digital music platform. Since its establishment in 2005, it has accumulated an industry-leading copyrighted music library and lossless music library. The original singer of the ice song Kuwo Music is Jie Bin. Jie Bin, winner of the Chinese Golden Melody Award for Best Music Video Director, is a senior mainland media person, musician, director, and founder of the music brand "Faith Music".