In order to effectively ensure the quality level of activities, it is often necessary to make a detailed activity plan in advance, which refers to the planning documents made for an activity. So what problems should we pay attention to when formulating the activity plan? The following is the planning scheme of the 221 Dining Tanabata for everyone, hoping to help you. 1. planning scheme of catering tanabata activities
1. Old Abba Wild Fish House: Roll dice to win romantic gifts
"Erotic dice" is a special interactive game launched by Old Abba Wild Fish House on Valentine's Day.
Couples who enter the store for consumption on the day of the festival can win exquisite gifts by throwing dice and making corresponding actions in the designated position in the store according to the prompts on each side of the dice.
the characters on the six faces of erotic dice include the following actions:
kiss the face (kiss for 1 seconds)
hug (lovers hug for more than 3 seconds)
express their love (express their affection to TA for more than one minute)
exquisite gifts include:
1. Chocolate (symbolizing sweetness)
2.
3. Love USB flash drive (eternal witness, stored love)
4. Single table to reduce meal expenses 5 yuan
2. Honghuashu Xiangjiang No.1 Restaurant
Give guests a "love agreement"
Singer Bobby Chen once pre-sold tickets for his concert one year in advance, which were only available to couples. One person can get two seats for the price. However, a couple coupon is divided into a boy coupon and a girl coupon. Both lovers keep their own coupons, and one year later, the two coupons can only work together ...
Now such a romantic and love-testing agreement can be experienced in Honghuashu Xiangjiang No.1 restaurant. On August 9th, the couple newly applied for the pocket money membership card and renewal card, and the stored value reached 1 yuan. If you and TA can still come to the pocket money July 1st store hand in hand for dinner on Valentine's Day next year, you can enjoy the pocket money restaurant for free that day and carefully launch a super romantic couple package for you.
Third, Hongsen Hotel in Qingdao
Eating on the kang, providing lovers with a warm night kang
Shopping and watching movies as a pastime for Valentine's Day have fallen out of style. Hongsen Hotel in Qingdao has launched a special activity of "Warm Night Kang for Valentine's Day" this year. In a warm and sweet atmosphere, couples have a drink and recall the most romantic thing between them together ... This is simply the best night.
Fourth, Jinan Century Jewelry
Love detector detects the "love index"
This is the exclusive "love detector" activity launched by Jinan Century Jewelry during Valentine's Day, which can measure the "love index" on the spot. This kind of software can read the emotional temperature of the candidate and make a quick judgment according to the voice. The score can show the degree of love between couples.
All customers who arrive at the store can measure the "love index" of a man to a woman through a love tester, and each customer is limited to three times to get the highest value. How many points are scored in the love index, and then save the corresponding money on the basis of the original price. Out of 1 points, if you get out of 1 points, no matter how much the diamond ornaments you buy are worth, they are all free of charge! Customers participating in the test will be awarded a "love appraisal certificate" by the store manager for both men and women at the scene!
V. Lovers' Glass Bottles
Located in a four-star hotel in Huanshi Road, Guangzhou, a theme activity called "Lovers' Glass Bottles" was held on Valentine's Day last year: the hotel provided colored glass bottles, and lovers wrote love words on paper, then stuffed them into bottles, tied them with ribbons and sent them to each other. It is reported that the cost of such marketing activities is low, but the effect is very good.
6. Fragrant flowers send beauty
This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses and flowers. The venue is decorated with more than 3 roses and other decorations to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing affectionate and intoxicating music for the couple, and the unique saxophone playing and guitar playing will also make people intoxicated. Men can pick roses at will and give them to their lovers when they are at dinner or when they leave. The mark of love will remain in my heart forever.
VII. Black and white dress dinner
In Beijing, there was a hotel that held a black and white dress dinner, and it was stipulated that men should wear tuxedos, women should be white or black, and the accompaniment of the chamber orchestra was soft and melodious. During the dinner, guests either eat buffet or dance. Some experts have analyzed that such a theme banquet is not necessarily the best, but it is better than a single catering promotion. In addition to a good idea, the hotel's Valentine's Day promotion plan should be executable and operable in order to better promote Valentine's Day sales.
VIII. Who will unlock my heart
Participants: urban fashion single men and women
Participation purpose: love key, happy lock
Quick, quick! Come to the hotel to find the key to your heart! ! Open her heart! ! !
I really believe that you can find the key to her heart!
activity description: the first fate of true love: happy lock, looking for a beautiful woman
On Valentine's Day night, boys who participate in the activity will get a love key, and girls will get hand cards with heart-shaped numbers randomly distributed. At the beginning of the activity, boys try to open the love lock with their love keys, and each person has only five chances at most. Successful boys will find the corresponding love hand cards according to the locked numbers.
9. Who is the heart in full bloom for
Participants: guests who want to express their deep love with flowers in a beautiful lover's night
Purpose of participation: heroic pride, swearing to win the crown
Activity description: A bouquet of blue enchantress roses and a bottle of rare wine provided by the hotel will be auctioned on the spot, and the successful bidder will get a special love wine card, which can only be used after both parties sign. The gift means wholeheartedly.
the top 5 participants who are closest to the successful bid will receive a bunch of flowers provided by the hotel for free.
Activity props: blue enchantress rose, collector's edition wine, 5 different flowers, your enthusiasm.
X. Confession of Truth
Participants: All the guests
Purpose of the activity: express your sincere love to her/him in your heart on this special day, and say it out loud if you love her/him.
activity description: the hotel provides you with the opportunity to express your love loudly on this wonderful night. The confession of truth is special on a special day. How can you not touch her/him? The most creative confession, the hotel will give you a gift for Valentine's Day. Activity props: sincere love, courage to express loudly.
11. A kiss is enough
As Valentine's Day approaches, some merchants in Shanghai quietly launch alternative activities to promote sales. "Kiss on the spot for 6 seconds, and get full for free", an activity about Valentine's Day attracted the attention of many young people.
At the corner of the stairs in the store, the poster "Kiss for 6 seconds on the spot and eat for free" is very eye-catching. According to the person in charge, they mainly adopted offline marketing and online marketing this time. Offline, by posting the sea newspaper and word of mouth from new and old customers who come to the store, on-site registration method is adopted, and online registration is made by Weibo's award-winning forwarding and @ several friends, WeChat's award-winning reply, etc., and then 3 couples are selected from these registered people to participate. There are no conditions for registration, whether it is a couple in love, a newly married couple or an old man who has been with him for many years. But the condition is that when the kiss is on the spot for 6 seconds, it must be a real kiss. The person in charge said that the launch of this activity is to hope that couples can prove the enthusiasm of love through kissing. Once the activity was launched, it won the support of many young people and they were eager to try.
XII. Even if it's just holding hands
Some businesses have launched the following marketing. They stipulated that during the period of August 12th, 13th and 9th, the activities of "2% off holding hands, 3% off hugging and 5.2% off kissing with anyone in the store" were launched. At that time, if customers come to participate in activities, they can enjoy corresponding discounts as long as they hold hands, hug each other or kiss, and there is no specific restriction on the form of kissing. Once the activity was launched, the reservations during Valentine's Day were all full, and there was an explosion, and most of these consumer groups were young people.
This family's practice not only extended the activity date, but also gave enough time to those young people who like to play. Moreover, the discount range is large, and both implicit and open customers can participate in this activity. The discount range is large, which is both economical and fun, and has earned people's attention.
XIII. World for Two Western Restaurant
There is a merchant who focuses on the strategy of "World for Two". Only one dining table is set for dinner, with classic movies and movie music as the theme, and the dining environment can be specially arranged according to the individual needs of guests, and supporting services can be provided. Customers can choose the most special music, offer flowers with special meanings, show old movies with special meanings, or take old photos that both of them will remember for life. "A dining table, two people, eight predetermined steps, twelve romantic effects, fourteen emotional scenes, sixteen romantic packages, seventeen life courses, eighteen romantic weapons and forty-four romantic tricks." Record the beautiful pictures interspersed with candlelight, gifts, rings and roses for guests, so that guests can spend an unforgettable time in the joy and romance of space, atmosphere and service. This restaurant's unique creative thinking and business model have attracted many people to marvel at it. More romantic Valentine's Day has added more romantic atmosphere.
14. Fairy tales also join in the fun
Everyone has a fairy tale dream in his heart, especially men and women in love. They want to live in a fairy tale, like a princess and a prince living happily together in the end. So some merchants launched a unique theme activity: Snow White theme. During Valentine's Day, the restaurant was completely decorated and replaced with some simple props from the classic fairy tale Snow White, such as apples, magic mirrors, fake trees and huts. All the waiters need to wear costumes of dwarfs, snow white and princes, and shuttle between the tables as in fairy tales. The restaurant is full of romantic fairy tale atmosphere, and guests can take photos with them for free at any time. What's more, guests at each table can leave their names after their respective order receipts, and then put them into the designated boxes for lucky draw. There are four categories of prizes, one for the first prize, and one for the second prize, three for the second prize, 6% discount for the dishes ordered, five for the third prize and 3% discount for the dishes ordered. Participate in a number of prizes, and get a 2% discount on the dishes you ordered. And every couple who enter the store can get a specially decorated apple with our LOGO printed on Valentine's Day. This move really attracted the participation of many young people. Dining tanabata activity planning scheme 2
Romantic Day ~ Booking for Valentine's Day dinner begins _
A: Romantic Lover Package -258 yuan/
Pre-dinner cocktail for two: Golden Tangli Blue Coral Island (2 out of 2)
Salad: Chef's Salad Seasonal Fruit Salad (2 out of 2)
Soup: Luo Songtang Cream Corn Soup (2 out of 2)
Meal package: Cream Soft Bread
Main meal: American filet mignon, American T-bone steak and Australian sirloin steak (3 out of 3). Dessert: cappuccino Mu Si Opera House cake fancy ice cream (2 out of 3)
After-dinner drink: Valentine's Latte Lavender Sky (2 out of 2)
b: Warm couple's dinner set -358 yuan/ Cocktail or red wine for two
: Jin Tang Li Cool World Italian red wine (2 out of 3)
First dish: cucumber bacon roll with tomato sauce and foie gras smoked salmon salad with cheese and scallops in white sauce (2 out of 3)
Thick soup: Italian vegetable soup cream mushroom soup cream corn thick soup (2 out of 3)
Meal package: French garlic package with cream soft bread. Beef steak, New Zealand lamb steak, Icelandic silver cod with lemon juice (2 out of 3)
Snacks: French fries and roasted chicken wings (one for each)
Side meal: Supreme mini pizza
Dessert: any fancy ice cream for all kinds of desserts (2 out of 2)
After dinner drinks: diy hand-made coffee and all kinds of iced drinks (2 out of 2)
c
cocktail or red wine for two: romance of roses, Italian red wine (2 out of 3)
First course: tuna salad, foie gras, smoked salmon salad, pearl octopus (2 out of 3).
thick soup: cream soup with chestnut and chicken, cream soup with pumpkin, cream mushroom soup (2 out of 3)
Meal package: soft bread with cream, French garlic package
Main meal: Braised steak with scallop and blue ribbon chicken roll with silver cod, New Zealand lamb chop (2 out of 3)
Side meal: mini seafood pizza, super mini pizza (2 out of 2) < Option 2)
dessert: all kinds of desserts and all kinds of ice cream (option 2)
after-dinner drink: diy Irish coffee (with a classic love story _)
after-dinner fruit: Jinxiu's future big fruit bowl reservation consultation: Prince Mocha a
from now until August 23rd, book the Valentine's Day package on Qixi, with many discounts!
Note: Before August 23rd,
Book the "Package A" on Tanabata Valentine's Day, that is, give 2 yuan a discount, and then send a coupon worth 15 yuan and a Valentine's Day gift.
Book the "Package B" for Valentine's Day on Tanabata, that is, give 3 yuan a discount, and then send a coupon worth 15 yuan and a Valentine's Day gift.
Book "Package C" for Valentine's Day on Tanabata, that is, you can get a discount for 5 yuan, and then you can get a coupon worth 15 yuan, a coffee cup from Regina and a Valentine's Day gift.
ps: At 9: pm on Valentine's Day, there will be a lucky draw and a surprise prize at the scene, waiting for you to take the _ Dining Tanabata Activity Planning Plan 3
"Crossing Tanabata Night; Meet you more beautifully "and the first part of the proposal for the planning of Qixi marketing activities in western restaurants
1. Clarify the purpose of the activities.
Through the analysis of the operating conditions and surrounding environment of the western restaurant, we must first clarify what problems we hope to solve through Qixi marketing activities at present. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly to promote sales? Different direct purposes will lead to differences in the theme and details of the event.
according to the analysis of the general industry situation, there is no shortage of guests in the catering industry during the festival period. For the mid-to high-end western restaurants, I think it is more important to analyze the target consumer groups (mainly 2-4 years old) and through activities.