Douyin and Taobao have always been partners. This new cooperation is mainly to expand the overall scale of advertising and e-commerce. After Douyin Internet celebrities started live broadcasting to sell goods, Douyin and Taobao have become two important apps for people to play on mobile phones. Douyin can show everyone the effect of product use through real scenes, and provide Taobao links to the same model. This is a connection point for Douyin and Taobao. Netizens may have doubts and hesitations about Taobao's products because they have not tried them personally, but Douyin has helped netizens solve this problem.

For example, in the cosmetics category, there are powerful anchors like Li Jiaqi and Wei Ya, as well as Hu Chuliang in the clothing category. Their ability to carry goods is even inferior to Jack Ma. Li Jiaqi and Wei Ya rely on the Douyin platform to sell goods. As the sales of products increase, merchants will make more money. As anchors, as media, they will naturally make more money, so more and more people will want to You should try to bring goods, so that the traffic of Douyin will increase, so the cooperation between Douyin and Taobao is a strong alliance.

Nowadays, people’s lives are very fast-paced. When you come home from work after a day, you don’t necessarily want to browse Taobao. You don’t care much about your appearance and inner appearance. What you prefer is to have fun by browsing Douyin. It just so happens that Douyin has many interesting things. Good-looking people, like me, can’t help but want to find the same style when I see good-looking clothes. However, you may not be able to find the same style just by relying on your own adjectives. Screenshot recognition is also difficult. It may not necessarily be recognized, but the person carrying the goods will attach a link under the video, which is particularly convenient for us consumers, and you can also get coupons for the products you see on Douyin, which makes many people Everyone wants to discover good things on Douyin.

We may not necessarily think of many practical things in life, and we may not be able to see them when we go to Taobao, but we can find them on Douyin. Like Taobao, Douyin also judges the types of videos we like based on the videos we like. Douyin cooperates with many shopping apps, but Taobao is the only one that benefits from both. Their cooperation is also Respond to consumer needs.