1． In this type of direct statement, one or two announcers broadcast the advertisement and directly state the content of the advertisement to the audience. Such advertisements are usually accompanied by music or sound. 2. Conversational advertising involves two or more people introducing the advertised product in a conversational manner. This type of advertising is more lively and attractive to the audience than direct statement advertising. 3. Sketch type refers to advertisements that use very short dramas, folk arts and other forms of expression to introduce products in advertisements. 4. Song type is to use songs to advertise. When conducting song-type advertisements, the tune should be melodious and melodious, the lyrics should be popular and smooth, and the rhythm should be simple and clear, making it easy for the audience to learn and remember. 5. Comprehensive type refers to advertising that combines two or more of the above forms. For example, the types of radio advertisements are naturally not limited to the above-mentioned types, and people are constantly creating new forms in practice.