1. Plot: Multiple elements combined with music to catch people's hearts
First, let's take a look at its plot synopsis: The entertainment tycoon was terminally ill, so he decided to give birth to one of his three sons. Pick an heir. The eldest son is eyeing him, the younger son indulges in drinking and sex all day long, and the second son has been disliked by his father since he was a child. At this moment, the predator's wife was released from prison early and vowed to take back half of her property, making the battle for money and power about to begin.
From the introduction, you can see family disputes, shopping mall fights, and same-sex emotions. In addition, the play also includes gangsters, entertainment industry secrets, and delightful music elements, integrating various hot topics. As soon as it was won, this also gave "Hip Hop Empire" a wide audience. Especially in the music part, the actors' singing skills are very good, and the wonderful arrangement is closely integrated with the plot. R&B, HIP-POP and other music forms fully reveal the musical talents of black people. The soundtrack of the series sold 130,000 copies last week, surpassing the sales of Madonna's new album of 121,000 copies, and topped the US Billboard 200 album chart for the week.
2. Lineup: Black movie stars starring various big-name cameos
Although racial discrimination is no longer the most serious problem in the United States, the lack of black characters on the small screen is As is normal, the audience’s demands for racial equality are getting higher and higher, and the roles played by black people are becoming more and more likable. The protagonists of "Empire" led by Terrence Howard are all black, and most of the other main actors are composed of African Americans, which just meets the expectations of the audience. In addition, the female characters in the drama are very eye-catching. In such a drama that is still dominated by men, the eye-catching female characters and plots have also won the support of more female viewers.
As mentioned before, in addition to the regular characters, the guest stars invited to the series are all well-known big names. In the first season, there are Jennifer Hudson, Mary J. Blige, Snoopy ·With big names like Doug, the second season even invited outstanding black stars such as Oprah Winfrey and Mariah Carey. This dazzling starlight alone is enough to attract attention. The family business in the play is an entertainment music company. Naturally, more entertainment stars will appear in the play, which makes fans who have not watched the show look forward to it.
3. Publicity: The ultra-long-term publicity has obvious word-of-mouth effect
FOX TV station has also done a good job in promoting the series. The film crew has been promoting "Hip Hop Empire" since it has not officially started filming. Promotion of the series began under the banner "Shakespearean Musical" and continued until the premiere. A very complete and long-term publicity plan allowed Fox to win this marketing battle, overpowering popular dramas with brand foundations such as "Agent Carter".
In fact, FOX initially thought that many viewers would not watch live TV, but would watch the show through video on demand, so they put a lot of effort into video on demand in their promotion strategy. However, FOX obviously underestimated the audience's enthusiasm for this drama. Many viewers could not wait for the video on demand, but watched the live TV broadcast immediately. After watching it, they commented on social media. The spontaneous likes from netizens made FOX later The publicity is much easier.
The careful production and careful planning have contributed to the show’s astonishing ratings and positive reviews, which have also led to an increase in advertising costs. Advertising costs before the first episode is broadcast are calculated based on quantity. Each advertisement About 120,000-150,000 US dollars, while the advertising fee for the season finale has been changed to per second, 500,000-600,000 US dollars/30 seconds, which is a rapid growth.