1. Authorization restriction: The copyright of music works belongs to related music companies or artists, who can restrict the playing of music according to their own strategies and interests. Limited play can be used to promote new works and attract more users' attention and listening.
2. charging mode: the music platform needs to be profitable. in order to maintain its operation and provide better services, they will set up some music works as paid content, and support the operation and copyright fees of the platform by charging users' fees or subscription fees.
3. exclusive cooperation: some music works may cooperate exclusively with a specific music platform, restricting the playing rights of other platforms, which will result in other platforms being unable to play these works or only playing them with limited exemption.
the emergence of free play has both advantages and disadvantages for users. On the one hand, limited free play allows users to enjoy some high-quality music works for free in a specific period of time, providing more choices and convenience. On the other hand, for those users who like listening for a long time or want to listen anytime, anywhere, it may bring inconvenience and restrictions.
In addition, free play can also be used as a marketing strategy of music platform, which can attract users to use the platform by providing certain free content, and increase user stickiness and retention rate. In the highly competitive music market, music platforms need to constantly innovate and adjust their strategies to meet the needs of users and maintain their competitiveness.