Abstract: The catering market is a rose that never withers, and many people choose to switch careers to catering. In the catering industry, music restaurants and bars are undoubtedly a very popular choice. People who want to invest in the catering business also want to open a music restaurant. However, many people have no experience in opening a store for the first time, so they don’t know how to open a music restaurant. Let’s learn how to open a music restaurant. 1. How to open a music restaurant
1. Promotion of music restaurant bar
Music restaurant bar combines food, wine, music, art and other elements to complete the wonderful combination of catering and entertainment Cross-border integration. The gimmick of a music restaurant and bar is enough to attract attention, but more attention should be paid to publicity. Whether it is traditional advertising models, Weibo, Moments, online advertising in the Internet era, or inviting famous singers to stay, it is all very good. Promotional tool.
2. Music restaurants and bars are aimed at the crowd
Young people will be more responsive to new things. Music restaurants and bars, as a combination of literature and art and catering, attract young people with a literary and artistic atmosphere. People are flamboyant, sophisticated and self-centered, and they need a platform to release and display. Music restaurants and bars can become this platform, providing them with exquisite food, a relaxed atmosphere, and a platform for display. The pressure of the younger generation can be suspended and released here.
3. Characteristics of music restaurants and bars
Music restaurants and bars are of course indispensable for music. They must provide music as well as food. In this regard, singers can be invited to stay, song request services can be provided, and customers can also be provided with a platform for self-expression.
4. Ingredients of the music restaurant
Fresh ingredients bring not only taste bud experience, but also spiritual enjoyment. One complaint from a customer outweighs a hundred compliments. The music restaurant bar first provides food and beverages. Only when customers are satisfied with the food and beverages will more consumption be generated. The ingredients should be sophisticated, hygienic and innovative.
5. Music restaurant and bar wines
You have a story, I have wine. The music restaurant bar has more wines. In addition to traditional wines, bartenders can be invited on site. In order to provide more diversified services, the atmosphere in the music restaurant and bar can be improved. The power of a charismatic bartender cannot be underestimated. Of course, you must promote your drinking and please do not drive after drinking.
6. Decoration of the music restaurant bar
The decoration of the music restaurant bar should pay attention to the mood, soft sofas and soft lighting to provide people with a place to relax, feel comfortable and free. Efforts need to be made in the decoration, and the artistic atmosphere needs to be integrated to stay away from the flashy hustle and bustle and give people tranquility and romance.
7. Business hours of music restaurant and bar
Music restaurant and bar provides catering and entertainment. The business hours can start from lunch. Of course, this needs to be determined according to the habits of local people. If more people prefer after-dinner entertainment, consider extending the opening hours from the afternoon to late night.
8. Promotional activities of music restaurants and bars
Promotion is a means and a service. For example, you can receive wine and cakes on your birthday, and you can receive additional wine if you spend enough. Surprise customers, and customers will surprise us. The cultivation of loyal customers is indispensable for the operation of the music restaurant and bar. If you give customers a little warmth, the customers will give the restaurant and bar a shine.
9. Efficient service
In the final analysis, customers focus on consumption experience. As a service staff, you must provide considerate and efficient services to customers. Even if customers are unreasonable, you must respond quickly to avoid affecting the operation of the entire store.
2. What you need to pay attention to when opening a music restaurant
1. Preparatory stage for opening a store
1) Think clearly about what kind of music restaurant you want to open
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Before starting preparations and operations, catering entrepreneurs must think clearly about what kind of store they want to open. Is it a single-product store, a national specialty store, a flavor store, a buffet, or a fast food restaurant? After careful consideration Think before you start.
2) Calculate investment costs
The size of the store, its geographical location, and the degree of local economic development and prosperity will greatly affect the amount of funds invested. The rental and decoration costs of restaurants in prosperous areas will also be much higher than in other ordinary areas. At the same time, risks and capital investment must be carefully weighed. After all, there is a big difference between renting a store and opening a store on your own property.
3) Operate legally and go through relevant business procedures
Before opening a store, you must go through the procedures in accordance with national laws and regulations to obtain legal operating rights.
2. Site selection stage - site selection criteria
1) Selection of geographical location
The criteria for restaurant selection are the business district and the flow of people, based on When choosing your own positioning and target group, shopping malls should look at mature business districts, community stores should look for communities, and fast food restaurants should be located near office buildings.
2) Surrounding environment selection
The economic characteristics of the surrounding environment of the store directly affect the operation of the restaurant, and corresponding countermeasures must be made based on its characteristics. For example, the environments of areas with different characteristics such as business districts, business districts, industrial districts, university districts, entertainment districts, and residential districts are obviously different.
3) Market Selection
The degree of competition among restaurants of the same type in the region will largely affect future profits and should be taken into consideration.
4) Consider customer sources
It is best for restaurants to choose places that are close to both residential areas and commercial areas.