The disadvantages of irrational consumption among college students

The disadvantages of irrational consumption among college students. With the continuous development of society, it is normal for young people to consume irrationally. In order to compare and compare, For a comfortable environment, a lot of money is needed to support it. The following shares the disadvantages of irrational consumption among college students. Disadvantages of irrational consumption of college students 1

Irrational consumption will cause the family to make ends meet, resulting in financial constraints for the family and putting great pressure on parents. It is also easy to form a tendency of comparison and blind consumption, leading to a waste of resources. You cannot restrain yourself, you cannot deeply understand the connotation of diligence and frugality, and you are not in line with the trend of "strictly practicing diligence and thrift and opposing extravagance and waste"!

There are more and more examples of college students over-consuming and irrationally consuming. For example:

1. Treat guests to dinner.

"I'll treat you to dinner" is a sentence that appears very frequently in interpersonal communication among students. Or if they think the food in the canteen is not to their taste, they will go to restaurants every once in a while. This is how some people eat. poor. True love cannot come from food. Since you have chosen a place, you must adapt to its customs, including the food.

2. Crazy shopping.

Shopaholics, this mainly appears in some girls. Whether they see this or that beautiful thing while shopping, they buy back a lot of useful and useless things again and again, and finally use most of them. Press the bottom of the box.

3. Credit card, out of sight, no bottom line.

On the one hand, it brings us convenience, but on the other hand, it causes us to consume blindly. When we swipe the card, we have no idea how much money we have left, until we click the balance inquiry button in front of the teller machine. When I woke up, it was still a nightmare.

4. Fall in love.

A bouquet of roses worth hundreds of dollars, a birthday gift must be substantial to express your love for the other person. In fact, simple romance can also touch people's hearts. Besides, someone who truly loves you will not want to spend so much unnecessary money and instead have to live a frugal life.

5. Pursue famous brands.

High-end consumer goods are driven by meaningless vanity and comparison. Some items of clothing require famous brands, but in fact this is not necessary. Students still spend their parents’ hard-earned money. Things should only meet their needs and should not be wasted.

Extended information

Carry out thematic education, strengthen the education of socialist core values, cultivate and select advanced models of diligence, thrift, self-reliance and self-reliance, vigorously create a campus cultural environment that advocates frugality, and help Students develop civilized and healthy living habits. Cultivate a sense of diligence and thrift, promptly discover and correct students' misconceptions such as excessive consumption, excessive consumption, and herd consumption, and guide students to consume rationally, rationally, and scientifically.

Strengthen communication and contact with parents, help students formulate consumption plans, reasonably arrange living expenses, and encourage students to use their spare time to carry out work-study studies. Strengthen daily inspections and establish a daily monitoring mechanism for bad online lending on campus. University publicity, finance, network, security and other departments must pay close attention to the expansion of online lending business on campus. Disadvantages of irrational consumption among college students 2

1. Pure impulsive consumption psychology of college students

Pure impulsive consumption means that consumers have no intention of purchasing before making a consumption decision. , and has not gone through the entire process of problem analysis, information collection, solution selection, and post-purchase behavior. Completely based on the “whim” of the consumer. Impulsive consumption is also particularly in line with the personality characteristics of college students. They buy whatever they want without considering too many factors.

This is also the most common problem causing impulsive consumption among college students. We divide the consumption decision-making process of college students into six types: perfection type, value perception type, brand perception type, fashion perception type, time saving type, and information troubled type.

1. Perfect type. This type of consumer pays great attention to the quality and functionality of the product and has high expectations for the product. When college students buy laptops, they pay great attention to its performance, appearance, power consumption, memory, etc., and pursue perfection in all aspects.

2. Value perception type. This type of consumer pursues the greatest value for money and often compares the prices of many products, and ultimately purchases the product that they believe has the most reasonable price. When college students find that the prices are too expensive when shopping in physical stores, they will choose to buy on Taobao or find purchasing agents.

3. Brand awareness. This type of consumer will buy products from well-known brands and relatively high prices, pursue big international brands, and believe that the higher the price, the higher the quality of the product. On the contrary, the lower the price, the worse the quality. There will be some college students who have a fanatical pursuit of a certain brand and a certain degree of brand loyalty, and will buy its brand products.

4. Fashion aware. This type of consumer pursues fashionable and novel products and believes that they can get happiness and excitement from them. There is a common phenomenon of "following the trend" among college students. There is a certain celebrity factor. If you like a celebrity, you may buy clothes or used items worn by that celebrity.

5. Time-saving.

Some college students who don't like shopping will not waste too much time comparing products when shopping. They may not spend too much time considering the cost-effectiveness of the product, and will quickly complete the purchase decision.

2. Stimulate the consumer psychology of impulsive college students

1. Discount activities. Discount is a way for merchants to give consumers a discount in order to promote sales. It seems to satisfy consumers' demand for low prices. In fact, it is a means for merchants to achieve high profits. And this method is most likely to stimulate impulse buying behavior among college students. The lower the discounted price offered by the merchant, the more likely consumers will make impulse purchases.

2. Consumption environment. Background music played in shopping malls can bring relaxation and pleasure to consumers, and can also lead to impulsive consumption behavior. In coffee shops, fast food restaurants and other places, you will be influenced by the brisk, classical music, decoration and soft music, and you can't help but order a cup of coffee for consumption.

3. Advertising. Promotional posters, billboards, etc. posted in shopping malls. College students have already formed an unsatisfied need for a certain product before shopping. When he sees certain products or business promotion methods, his demand is stimulated, thus satisfying his own consumption needs.

3. Planned impulse consumption psychology of college students

Planned impulse consumption refers to having a demand for a certain commodity before consumption, but planned impulse consumption is different from pure impulse consumption. There is a clear difference from stimulating impulse consumption: consumers have planned to buy certain goods in advance, but are attracted by limited-time offers, discounts, profit-for-profit sales and other products, and then consumers have the desire to buy other goods.

Here, we subdivide the consumption psychology of college students who plan impulse consumption, which are: the psychology of seeking integrity, the psychology of seeking novelty, the social psychology and the herd mentality.

1. The mentality of seeking integrity. The biggest difference between college student consumer groups and other consumer groups is that college students don’t actually consume much expensive goods, and are more susceptible to impulse purchases due to discounts, especially in the field of online shopping. .

2. Curiosity. The information that college students are exposed to tends to be diversified, and they only seek freshness. They are particularly interested in products that they are interested in or curious about, which can easily lead to impulsive consumption. Many college students purchase goods not only because of various factors such as price and quality, but may also be attracted by the packaging.

3. Social psychology. College students will come into contact with a lot of people in the learning environment of the university, especially the classmates around them. Some students from better families often buy expensive brand-name items. There will definitely be some college students who feel envious. Then there is a comparison mentality and behavior, and impulse purchases are often made for social activities.

4. Herd mentality. Take the dormitory as an example: many of the items used by roommates have good reviews and are really convenient to use, so everyone may follow them to buy them, or their friends may recommend the items. For example, college students' online shopping attaches great importance to the positive rating, which is a buyer's show. If everyone agrees with it, they will also buy it.

IV. Influencing factors

1. Commodity price factors. The lower the price of a product, the easier it is for consumers to make impulsive purchases. On the contrary, the higher the price of a product, the less attention it will receive from consumers. College students' finances come from their parents, and the money they hold is limited. Faced with relatively low-priced products, it is easy for them to make impulse purchases.

Although overpriced goods are an expense that college students cannot afford temporarily, payment methods such as Huabei Installment and Jingdong Baitiao also make high-priced goods also available in the college student market. be circulated.

2. Customer factors. Consumer emotions fluctuate greatly and will be affected by changes in the surrounding environment. Such people often have strong interest and curiosity in new products and are easily attracted by advertising, promotions and other promotional methods. At the same time, they will selectively purchase products based on their own interests and hobbies, and they will choose to buy products based on their packaging and appearance.

College students are less considerate in terms of self-control. They often don’t think too much about the products they like, and they don’t think too much about whether buying these products will cause basic problems. The result of not spending enough. This process is also the result of reason being defeated by emotion. College students may have some plans to manage their money reasonably.

But because of the influence of his roommates and classmates, he had to give in to his own impulse. Female college students are no exception. When they are in a bad mood, they often take extreme actions and go shopping in shopping malls to calm their emotions. Or when you are in a happy mood, because you have achieved something in some way, you will be unable to control your behavior and make impulse purchases.

3. Reference group. In the company of good friends, consumers will be influenced by their friends to make impulse purchases. Will change their consumption decisions because of friends' words. People tend to engage in irrational consumption behavior when shopping in groups. College students are easily susceptible to group pressure when shopping in groups, and are also prone to a herd mentality, making it easy for them to buy products recommended by their friends.

When consumers are in this ambiguous situation, they often listen to other people’s purchasing suggestions, thus ignoring their own judgment.

4. Economic factors. With the improvement and development of living standards, unplanned purchases also occur frequently because people's living standards have improved and they have certain financial capabilities. When consumers are restricted from freely using their property, they will generally not make impulse purchases. On the contrary, consumers are less inclined to make impulse purchases.

However, it does not affect the purchase decision. Some consumers may not consider the issue of funds and simply want to buy this thing, which is impulse consumption.

5. Other factors. Factors that may affect consumers' impulse buying also include environmental factors, promotional factors, product nature factors, popularity factors, etc. Among them, environmental factors and promotional factors are from the perspective of merchants, in order to maximize the time customers stay in the store and stimulate customers' purchasing behavior.

By decorating and decorating the business premises, publishing promotional information that arouses consumers' desire to purchase, and arouses customer interest. The factors of product nature and popularity are the hedonic attributes of the product itself, which enable consumers to obtain other benefits beyond the use function by purchasing the product. Disadvantages of irrational consumption among college students 3

Countermeasures and suggestions for irrational consumption among college students

In view of the common situation of advanced consumption among college students, it should be viewed from a dialectical perspective. On the one hand, if college students can make reasonable consumption and control the amount and period of advance consumption, they can further improve their physical and mental satisfaction in school life and study; however, if they consume excessively, it may have more serious negative impacts. , even affecting studies.

College students should focus their main energy on study. Schools, society and families should guide college students to consume rationally in the correct way and prevent excessive and advanced consumption. Guidance can be strengthened from the following four aspects.

First, strengthen the education of socialist core values. Schools should strengthen the promotion of socialist core values ??to students through multiple channels and methods. In the process of learning ideological and political courses and ideological and political courses, students should integrate the correct outlook on life, values ??and worldview into the entire process of university study. link. Ideology guides everything. Through correct ideological guidance, college students are guided to establish a correct concept of consumption. Even if a certain amount of advanced consumption is required, it will be advanced consumption within a rational, controlled and reasonable range.

The second is to strengthen the financial awareness of college students. Schools should increase education on financial management or financial business courses, so that college students in their majors can have a clearer awareness of financial management, be able to correctly deal with various consumer temptations in society, and be able to analyze the logic behind various Internet finances more clearly. , improve college students' awareness and control ability of excessive consumption through effective education methods.

The third is to strengthen campus loan publicity and education. Taking frequent campus loan incidents as examples, we will strengthen education on the risks of advanced consumption of Internet finance among students, and educate college students to recognize the risks through concrete and vivid cases, so that college students can clearly understand various campus loans. , routine loans and other common fraud methods. Strengthen guidance on the consumption needs of college students, control bad consumption impulses, advocate rational consumption, and prevent bad credit risks.

The fourth is to remind parents to pay more attention to the consumption of college students. College students living on campus have great differences in consumption ability and consumption demand. The school student management department, class teachers, counselors, etc. can remind parents to strengthen management of students' consumption in school through various methods, so that parents can know more about students' consumption in school. Demand, consumption content and consumption amount, etc., parents should not support the unreasonable consumption needs of college students. It is very important to cultivate the hard-working, thrifty and simple spirit and style of college students.

At the same time, in terms of student management, through mutual reminders and supervision among classmates, we can timely discover signs or currency of bad consumption habits, understand them with reason and emotion, and guide college students back to the Getting on the track of reasonable consumption