Oreo X Forbidden City

Oreo X Right Tour

Oreo X Android

Oreo X Mickey

Captain Surprise: movie version VS Oreo version

Venom Deadly Guardian: movie version VS Oreo version

Oreo X music box. You can play music by putting cookies on the music box. Every time you eat a cookie, the music box will automatically cut songs according to the shape.

In 218, Oreo set up a cookie DJ table. With different combinations of three cookies, there will be five genres, 55 melodies and 525 combinations, and the tracks will be changed with one bite. Such a powerful function really makes people fondle it!

With the help of the coloring trend in The Secret Garden, Oreo launched "coloring packaging", which successfully gained a wave of popularity.

There are more than 48 kinds of flavors. How many kinds of flavors can a cookie play? Oreo, who deserves to be a little expert in marketing.

However, in addition to some normal flavors, Oreo has also introduced some "special" flavors.

It can be said that Oreo's practice of shaping the brand concept is very wise. Because when the market competition is fierce and the convergence and homogenization of products are inevitable, the function and value of products will not be much different. However, if the brand is endowed with culture, feelings and experience, it can gain the advantages that other brands are difficult to copy, and maintain its position through influence and appeal.

Oreo invited Joker Xue and Zhang Wei, a pair of black and white CP, to make a variety comedy short film "The Match of Big Xue" in order to launch the latest double-flavor sandwich cookies, which externalized the characteristics and personality of the products to consumers. While watching the two players, the fans also added a sense of trust in Oreo in a subtle way.

clear positioning

the main body of marketing is products, and products are not allowed in any marketing activities. Oreo locates the young market, and defines the target group of a series of marketing activities as young people from the beginning of marketing activities. At the same time, grasping the personalized characteristics of young consumers who love to play and dare to play, we designed and guided consumers to participate in more than hundreds of marketing fun activities.

in 215, Oreo launched a brand-new brand strategy "Play with Oreo", and its official declared that "Oreo should not only pay attention to biscuits themselves, but also undertake the mission of stimulating creativity and imagination and integrate into consumers' lives". Judging from the performance of Oreo, its brand-new brand strategy is to narrow the distance with young people through various marketing methods.

In 216, Oreo launched the Guinness Challenge of "The World's Largest Cookie Box Coloring Graffiti" on Tmall Super Brand Day, and launched six color-filled packages that consumers can customize. Through 18 different creative stickers provided by the brand, you can freely use your imagination, process your photos with these stickers, and you can customize your own Oreo packaging.

In the promotion process, Oreo found a star to do 9 live broadcasts. "Different from conventional products, the transformation of this product in the live broadcast of black technology DJ platform is very good, and the sales volume on the day of live broadcast accounts for 1% of the daily turnover of super brands throughout the day. ▌ Developing Games In March 218, Oreo opened the game experience by accessing the Alipay AR portal. Each cookie is a game entrance, and different combinations of cookies can unlock 18 different games.

Oreo once launched an activity called "Make your own factory with colorful expressions". First, Oreo invited Ollie, Olympic champion Sun Yang, and fashion model Liu Wen to share Oreo cookies with exclusive expressions. Then, Oreo grasped the leading role of several KOLs and invited fans to upload selfies, so that fans could participate in winning a 3D printed expression cookie model that "others can't reproduce it". This activity eventually attracted 1, netizens to upload selfie expressions, and the marketing effect was obvious. Cross-border marketing