If you don’t know about the American “Super Bowl”, it doesn’t matter, just think of it as the American Spring Festival Gala.

In fact, the "Super Bowl" refers to the annual championship game of the American Professional Football League NFL, which is usually held on the last Sunday of January or the first Sunday of February each year.

How popular is the "Super Bowl" in the United States?

However, as the "Super Bowl" has developed so far, it has gradually broken away from the pure nature of sports and become an unofficial national carnival.

According to statistics, the number of people who watch the "Super Bowl" every year accounts for about 1/3 of the U.S. population, making it the most watched television program in the United States. In 2008, 130 million Americans watched the Super Bowl, which was more than the number of people who voted in the presidential election that year.

The topic and culture derived from the "Super Bowl" even exceed the football game itself.

For example, "Super Bowl Sunday" is the second-highest single-day food consumption day in the United States, second only to Thanksgiving. According to relevant statistics, at this time of year, parties across the United States spontaneously hold an average of 17 people. On this day, Americans consume 1.3 billion chicken wings, and the toilet water during halftime reaches 350 million gallons, which is equivalent to seven minutes of Niagara Falls. of traffic.

(According to statistics, Americans are expected to eat 1.3 billion chicken wings during the game, totaling more than 16.25 million pounds. And the price of chicken wings usually increases in the fourth quarter, as restaurants compete with Supermarkets will stock up on goods to prepare for the Super Bowl)

For another example, it is said that a baby boom will occur in the city where the winning team is located 9 months after the Super Bowl. These babies are called "Super Bowl Babies". A quick calculation shows that the first "Super Bowl Baby" in 1967 was already a greasy middle-aged man in his 50s.

For another example, the popularity of the "Super Bowl" can make countless pop superstars compete to win. Fruit Sister, Martian Brother, Madonna, U2, Michael Jackson...all of them have been in the "Super Bowl" unpaid guest performers.

(At the 1993 Super Bowl, Michael Jackson sang "Heal? The World" surrounded by 3,500 children, becoming one of his most famous live performances.)

Although there is no reward, once you get on the stage of this traffic, the indirect benefits are self-evident - the album sales of Bruno Mars increased by 164% after the halftime show performance. Three singles immediately occupied the Billboard charts. Since fame and fortune can be gained off the court, it's no wonder that superstars are fighting for it even if it's free.

Another "battlefield" outside the stadium - advertising space

Of course, the same world and the same routine, how can there be less money behind top-level traffic like the "Super Bowl"? The fathers were watching eagerly. Yes, another hotly searched topic that is inseparable from the Super Bowl every year is advertising.

(In 2017, Forbes counted the advertising categories that are most likely to be associated with the "Super Bowl", among which alcohol, food and car advertising ranked among the top three. You are okay, can businesses be willing to smash them? Spend money on advertising? )

How much can the "Super Bowl" earn from advertising? Just look for a few sets of numbers on the Internet, and you can smell the smell of money——

It is said that in 2017, T-Mobile, one of the four major operators in the United States, said in an article in the "Super Bowl" A 30-second ad costs US$5 million;

From US$1 million in 1995 to US$5.5 million in 2017, the price of a 30-second Super Bowl ad in 2018 reached US$6 million, equivalent to US$200,000 per second US dollars;

More data shows that from 1967 to 2018, the total cumulative advertising revenue of the "Super Bowl" has reached US$4.9 billion!

The ability to make money and carry goods is MAX, and the "Super Bowl" itself is naturally quite valuable - according to Forbes statistics, as early as 2016, the brand value of the "Super Bowl" was as high as 630 million U.S. dollars. Surpassing the Olympic Games and World Cup, it has ranked first in the brand value of sports events for many years.

It is no exaggeration to say that the Super Bowl is one of the most profitable sporting events in the world. Today, the ability to spend heavily on a 30-second ad on the Super Bowl has become a major measure of a brand's financial strength and status.

Having said that, the 54th "Super Bowl" in 2020 will also be officially staged on February 2, local time in the United States. Car companies with deep pockets have always been the main force in the "Super Bowl" advertising space. How will the major car companies compete in the "Super Bowl" this year? Let’s take a look!

Audi: Game of Thrones Would love the Audi ad.

The advertisement invited Maisie Williams, who plays Arya in Game of Thrones, to drive an Audi e-tron and sing the brainwashing song "Let it go" from "Frozen", calling on everyone to "run" together. Towards a sustainable future”.

Full version video portal: /x/page/y30583fom0w.html?

Porsche: car chase drama, Taycan runs wildly with a bunch of classic cars

and Like Audi, in order to promote its first pure electric car Taycan, Porsche is here!

For the first time in the "Super Bowl" advertising, Porsche was very dramatic and staged a car chase scene. The advertisement tells the story of a "thief" who stole a Taycan Turbo S from the Porsche Museum in Stuttgart, causing guards to chase the car in various classic Porsche sports cars. The operation is as fierce as a tiger, but I actually want to tell everyone that even if Porsche launches an electric car, it is quiet and capable of driving, and it is still awesome.

Just like the last sentence in the film: Finally,?an?electric?car?that?steals?you, electric Porsche can also steal your heart.

Full version video portal: /x/page/z30588f61ut.html?

Modern: take the funny route and play 666 with Boston accent

Modern The advertisement is mainly to promote the remote parking assistance function of the new Sonata. The content is not originally new, but Hyundai has taken a funny route and played a lot of accent jokes.

In the film, Hyundai invited "Captain America" ??Chris Evans and several stars from the Boston area to communicate with Boston accents, so "Smart? Park" became " Smaht? Pahk", the modern slogan "Better? Drives? Us" has become "Bettah? Drives? Us", which brings joy to the listen. I suggest you open the video and experience it.

Full version video portal: /x/page/f3060hjci4i.html?

Genesis: Escape from old-school luxury, GV80 explains what “light luxury” is

< p>Genesis' advertisements invited celebrity couple Chrissy Teigen and "Legend Brother" John Legend, which successfully attracted countless attention.

In the advertisement, the two people dressed up to attend a luxurious party, but found that they were completely unable to integrate into this old-fashioned luxury, so they drove a Genesis GV80 to escape from the party. Probably because Genesis wants to establish a new luxury positioning in the US market, the theme of the film is also set as "Young Luxury".

But to be honest, after watching the movie, I still didn’t quite understand how luxurious Genesis is.

However, there is another episode worth mentioning about this advertisement. It is said that there was originally a helicopter shot at the beginning of the advertisement, but by chance, Kobe Bryant was killed in a helicopter. Genesis quickly deleted the relevant shot in order to avoid causing bad emotions in the audience, which can be regarded as a very "crisis awareness."

Full version video portal: /x/page/q3059l3t7ne.html?

Kia: Life is hard, but don’t give up!

Kia’s advertising content is more public welfare in nature, with the theme of “Tough? Never? Quits”. The advertisement focuses on homeless young people and features Josh Jacobs of the Oakland Raiders. Anyone who knows him knows that his childhood was very miserable. I was once homeless and living on the streets.

In the film, Jacobs drives a Kia Seltos and meets his childhood self on the road. He tells his young self that although homeless life is difficult, he must believe in himself. , be strong, one day you will grow into an outstanding person.

Although the presence of the car in the film is not particularly strong, it is still a public service advertisement full of positive energy.

P.S: This year, the three brands of Hyundai-Kia Group have each submitted "Super Bowl" advertisements. It seems that they attach great importance to the US market. But I can’t help but want to ask, how much does this cost...

Full version video portal: /x/page/y3059wy9326.html?

GMC: In the name of pure electric , "Resurrection" Hummer

As a major pickup truck manufacturer in the United States, GMC has always been a regular guest at the Super Bowl. This year, because General Motors’ commercial features Kobe Bryant’s close friend and NBA star LeBron James, they chose not to release the main content in advance to show respect.

However, in some previous trailers, it can still be known that GMC will use the theme of "Quiet Revolution" in the "Super Bowl" advertisement to show everyone the new model. The Hummer EV.

It is reported that the Hummer EV has a maximum power output of 1,000 horsepower, a maximum torque of 15,000 Nm, and can accelerate from 0-60 miles in 3 seconds. Such powerful performance is really exciting.

Hummer EV trailer and promotional video: /x/page/v3059ynw1tu.html?

Toyota: Hero mother with Highlander, save the world

Toyota’s The protagonist of the advertisement is the 2020 Highlander. In the film, a mother drives a Highlander, like a hero who appears at any critical moment, picking up all kinds of people who are "unable to leave" everywhere, highlighting the powerful loading capacity of the Highlander.

Full version video portal: /x/page/d3059niyhny.html?

Jeep: Wrangler × "Groundhog Day"

Just in time for Super The day the bowl was held (February 2) happened to be the traditional "Groundhog Day" in North America. Jeep's Super Bowl commercial took advantage of the situation and combined it with the plot of the old movie "Groundhog Day" to bring out the movie. Starring Bill Murray, and veteran actors Brian Doyle-Murray and Stephen Tobolowsky recreate the plot of the movie.

In the movie, the protagonist keeps repeating the same life day after day, but in the advertisement, the protagonist wakes up one day and encounters a Jeep? Gladiator, and feels that life is no longer the same. It echoes the last slogan "No?Day?is?the?same?in?a?Jeep?Gladiator (Every day in Gladiator is different)", which shows that Gladiator can bring unlimited benefits to users. pleasure.

Full version video portal: /x/page/t3060nxx0cw.html

Universal Pictures: Fast and Furious 9 trailer, performance car collective carnival

This It is the only advertisement that is related to cars but is not placed by a car company. Universal Pictures reserved its advertising space for this year's "Super Bowl" for the trailer of "Fast and Furious 9".

In addition to the shots of newly added actor John Cena, the commercials also feature various exciting racing shots, including a Pontiac Fiero equipped with a rocket booster. Some foreign media said that even if the film is only half as exciting as the trailer, it is already exciting enough and has received high reviews!

Full version video portal: /x/page/j3060ek5yp5.html?

After watching these advertisements that are comparable to Hollywood blockbusters, I just want to say one thing:

If the ads are so good-looking, probably those VIPs and VVIP rechargers of iXyi and Xxun will be able to enjoy the northwest wind.

Article?|?Luyouqi

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.