Stage play
Time
Name
Director
Starring
2003 If you want to eat twists in December, I will give you Tian Youliang He Jiong, Xie Na, Yu Na, Tang Jiali
December 2004 Twist 2·Love Flu Shao Zehui Liu Zi, Lin Yilun
December 2005 Twist 3 ·People drifting in the rivers and lakes Shen Teng, Chen Chang, Zhou Xiaoou, Li Li
December 2006 Happy Twist 2006·Funny landlord Zhou Dayong Man Jiang, Tang Jiali, Gu Yang
2007 08 Happy Twist in Month 2007·Crazy Stone Shen Teng Peng Bo, Hou Shu, Ma Yuan
Happy Twist in December 2008 2008·No one is allowed to laugh Peng Damo, Yan Fei, Peng Tan, Liu Yan, Ma Li, Yu Quanhai
A French dinner for two in May 2008 Huang Ying Shang Wenjie, Chen Xibei, Huang Rui
June 2008 Axiang Peng Damo Ma Li, Peng Damo, Wei Xiang
December 2008 sweet and salty with Shen Teng Qu Ying, Xie Nan Zhong Ling, Shen Teng
June 2009 Causeway Bay Pan Anzi Guo Xiangpeng, Qin Feng, Chen Xuanyu, Chang in the desk Yuan, Liu Chengyu, Jia Rui, Qiao Shan
August 2009 Jianghu College Peng Damo Bao Beier, Ma Li, Zhang Feifei, Allen, Wang Chengsi, Cao Yang, Zhang Zidong
2009 September Daydream Zhou Shen Wei Xueman, Miao Jie, Wang Zheng, Zhou Tienan, Deng Fei
December 2009 Somali Pirates Shen Teng Tao Hui, Song Yang, Dong Jingchuan, Ma Li
Happy Twist in December 2010·Earl of Wulong Mountain Yan Fei Shen Teng, Ma Li
Happy Twist in November 2011-Spinning Carmen Peng Damo Allen, Ma Li, Wang Ning, Chang Yuan< /p>
Happy Twist in December 2011 - On the Pirate Ship Guan Xu Taoliang, Jia Jinjin
The dream of September 2012 Liu Jian Changyuan, Song Yang, Zhu Weiwei
2012 In November 2012, Charlotte was troubled by Yan Fei, Peng Damo, Zhang Zidong, and Ma Li
In December 2012, motorcycle Xiangzi Huang Cailun, Song Qingnan, Zhu Weiwei, Tang Peng, and Yiliqi
2013 November Clown Amelie Yan Fei, Peng Damoma Li, Wang Chengsi, Huang Cailun, Liu Wenwei, Chang Yuan, Li Xin, He Zijun
December 2013 Sumoti World Liu Jian Song Yang, Allen, Han Yunyun, Zhu Weiwei, Jia Jinjin
Shy Iron Fist Song Yang in November 2014 Ma Li, Allen, Song Yang, Jia Jinjin, Wei Wei
Prison Friends in December 2015 Song Yang Allen, Zhu Weiwei, Song Yang, Du Xiaoyu, Wang Chengsi, Jia Jinjin
In December 2015, Li Cha’s aunts Wu Yuhan, Zhang Yiming, Huang Cailun, Fu Ran, Yang Yuanhan, Chen Diwen, Han Chao, Yang Xiaoming, Ding Yi< /p>
Three Little Pigs in 2014
Three Little Sheeps in 2015
"Happy Twist Theater" in 2012
"Happy" in 2013 Mahua Theater" ?
2015 "Jianghu Academy"
Beijing Happy Mahua Entertainment Culture Media Co., Ltd., with the purpose of serving people's entertainment, twists wisdom and happiness into a stage play. ?[1]?Happy Mahua pioneered the concept of "Lunar New Year Stage Play" in 2003, and in the following 13 years, it successively launched 26 stage plays, gradually forming a unique comedy style: wonderful stories, touching feelings, wisdom The sharp inventory of hot topics and the novel and unique comedy style have become the personality labels of Happy Twist. [2-3]?
Happy Mahua is headquartered in Beijing and has subsidiaries and offices in Shanghai, Shenzhen, Guangzhou, Tianjin, Nanjing, Shenyang, Chengdu and other places. [1] The Happy Mahua series of stage plays have been performed more than 4,000 times in Beijing and central cities across the country, bringing unlimited joy to more than one million audiences. [4] Now, Happy Twist has become a private institution with the most market appeal in the field of domestic stage dramas. It has become a social phenomenon that countless young people love Happy Twist.
[5]?
Happy Mahua creative team and contracted artists: Happy Mahua focuses on cultivating and building a talent team during its development process. It currently has a full-time creative team and hundreds of contracted artists, including Shen Teng, Popular domestic comedians such as Ma Li, Allen, Wang Ning, Chang Yuan, Du Xiaoyu, and Song Yang are the most influential and creative comedy team in the country. ?[11]
Creative team: Yan Fei, Peng Damo, Wu Yuhan, Song Yang, Yang Yuanhan, Wei Xiang, Huang Cailun, Jiang Yanliang, Leng Xuyang, Zhang Chiyu, Dong Tianyi, Huang Zihang, Shan Dan Dan, Zhou Chao, etc. ?[11]
Contracted actors: Shen Teng, Ma Li, Allen, Chang Yuan, Chen Haoming, Du Xiaoyu, Huang Cailun, He Zijun, Han Yunyun, Jia Rui, Liu Siwei, Song Yang, Wang Ning, Wei Xiang, Wang Chengsi, Wu Yuhan, Wang Yuanhu, Yang Yuanhan, Yang Xiaoming, Zhu Weiwei, etc. ?[11]
3 Development History
Editor
In 2003, the first hilarious comedy work "I'll screw you if you want to eat twists" was launched and performed continuously 40 performances were held, which were welcomed by the audience and reported by the media. ?[12]
Since 2003, Happy Mahua has successively launched 25 original stage plays. The plays triggered a viewing craze and became a cultural hot spot. They made important contributions to cultivating the audience's viewing habits and pioneered drama. The "phenomenal" cultural and entertainment consumption habits of watching performances. ?[13]
In 2008, five dramas were produced by Happy Twist: "Crazy Stone", "Axiang", "French Dinner for Two", "No One Can Laugh", and "Sweet and Salty" Achieve uninterrupted performances throughout the year. , among which, Happy Twist "Crazy Stone" has launched a national tour. ?[14]
In 2011, Happy Twist began a nationwide tour with the classic work "The Count of Wulong Mountain", and successively established Happy Twist Guangdong subsidiaries in Shenzhen, Shanghai, Tianjin and other places. The Shanghai subsidiary of Happy Twist and the Tianjin subsidiary of Happy Twist have also achieved large-scale performances in Tianjin. ?[15]
Since 2012, Happy Twist has become a rising force in CCTV Spring Festival Gala. The original sketch "Today's Happiness" has brought a refreshing atmosphere to the Spring Festival Gala sketches, and has been commented by many viewers as "the most popular one this year". "A good-looking sketch", and then appeared in the CCTV Spring Festival Gala for four consecutive years, creating original programs in multiple languages, which were well known and loved by audiences across the country, and the brand influence expanded. In the same year, Happy Mahua created China's first weekly network sitcom "Happy Mahua Theater" It has been launched on the homepage of LeTV one after another, forming a positive response to the stage drama and creating a position for online dramas. ?[16]
In 2013, as a leading domestic cultural and entertainment brand with stage performances as its main business, Happy Mahua obtained the only national cultural industry investment fund approved by the central government - Chinese Culture Investment by industrial investment funds. ?[17]
In 2015, Happy Twist created, produced and produced the movie "Charlotte", which became a phenomenon-level dark horse film at the box office during the same period. With a box office of 1.45 billion, it ranked second in the box office of Chinese 2D films. The film and television business has become the twin engines of Happy Twist's progress. ?[18]
On December 29, 2015, the listing application of Kaixin Mahua (stock code: 835099) was approved, successfully listed on the New Third Board, and became popular in the asset market. ?[19]
The founding of Happy Twist
The time goes back to 2003. At this time, director ?Tian Youliang, who created the drama "Green Flowers, Pickled Cabbage", approached Yu Kai and Zhang Chen , wanted to adapt the novel "The Difficult Love of Diamond Kings" published by Yu Kai into a TV series. It was supposed to be a smug preparation process, but they encountered SARS. The TV series shooting plan was shelved, and the three of them set their sights on the drama market. The movies at that time included both serious works and light-hearted works. Looking back at the drama market, there are only serious works. The three of them hit it off immediately: "If you want to do it, do it as a comedy."
"If you want to eat mahua, I'll twist it for you now" has a hilarious plot, humorous lines, and takes stock of current events throughout the year, criticizing the society in laughter. All kinds of bad phenomena. The final ending is also satisfying and warm, conveying positive energy. This style continued in later Happy Twist works. At that time, the audience felt it was very fresh and interesting to see such a drama.
After the performance of the first play, although the box office was dismal, the response from the audience was very good. Zhang Chen and Yu Kai decided to continue the play for a long time and become the main business of the company. At that time, there was already "I'll twist it for you if you want to eat Mahua", but there was no such thing as "Happy Mahua".
Before the fourth Mahua drama "Funny Landlord" was released, everyone was still discussing the brand name. Many people thought that the word "Mahua" was too unserious. Yu Kaili chose "Mahua" as the brand name against all objections. Because when registering with the Industrial and Commercial Bureau, it was not allowed to use a category of food as a brand name, so I added the word "happy" in front of it, and "happy twist" was born.
Musical Exploration
Since its establishment, Happy Mahua has always used innovation as the driving force for its development. After pioneering the concept of "Lunar New Year stage drama", it did not stop at drama creation, but actively expanded into various product forms, one of which is musicals.
While musical theater is still in its infancy in China, Happy Twist has already begun bold attempts. Different from introducing foreign classic plays for local adaptation, Happy Twist insists on the originality of musicals.
"Daydream"
In 2009, Happy Twist launched the first youth romantic musical "Daydream". 14 actors born in the 1980s, 21 original songs, dozens of dances, diverse and rich forms. This pioneering work, known as "China's first truly original pop musical", won 11 gold awards in seven categories at the 2011 Small Theater Drama Show, including the Original Drama Award and the Director's Gold Award. Singer Wei Xueman also won the "Best Musical Actress in the Chinese List" award for her starring role in "Daydream".
"The Man"
At the end of 2010, Happy Mahua and Beijing Jingdu Cultural Investment Management Company jointly launched the large-scale musical "The Man", breaking the simple combination of drama and singing. , extracting unique traditional elements from Peking Opera and martial arts, and blending them with popular elements in modern musicals, which has won praise from the industry.
In order to continuously improve the artistic level of original musicals, in 2012, Happy Twist made a new revision of "The Man", adding a lot of humorous and intelligent "Twist Gene" and fascinating stories to the play The framework and bold artistic innovation bring a shocking new drama-watching experience, and its box office performance shows that the drama has not only won recognition from professionals, but has also been welcomed by more and more ordinary audiences.
In late August 2013, as soon as it was staged, the hilarious musical "Mr. 3", which had been revised again and had a distinctive "twist" style, was enthusiastically welcomed by the audience. The venue was almost full, completely breaking the news. The prophecy that "Chinese original musicals lack market appeal" provides a new model for the development of China's musical industry.
Online Drama
In 2012, the Happy Twist online drama "Happy Twist Theater" was launched on LeTV. The Happy Twist-style comedy surprised many online audiences and became the start of Happy Twist Film and Television. The beginning of a product line.
In 2013, Happy Twist contacted many satellite TV stations and collaborated on many comedy TV programs. In 2014, the film and television schedule is full, and self-produced TV series and movies have been put on the agenda. Small computer screens and large movie screens will allow more viewers to experience the happiness brought by Happy Twist.
Company Introduction
Beijing Happy Mahua Entertainment Culture Media Co., Ltd. was established in 2003. After ten years of development, it has initially formed a company with stage performances as its core, integrating dramas, musicals, film and television A comprehensive cultural industry layout that integrates dramas, online dramas, concerts and large-scale events, artist management, theater management and other businesses.
The company pioneered the concept of "Lunar New Year Stage Play" in the country in 2003. In the past ten years, it has launched 21 stage plays with independent intellectual property rights, becoming the comedy brand with the most market appeal in the field of domestic stage plays. In 2011, Happy Mahua was rated as one of the "Top Three" Chinese drama performance organizations.
Since 2012, the company’s business has expanded into the film and television and online new media industries. In 2012 and 2013, the Happy Twist sketch participated in the CCTV Spring Festival Gala for two consecutive years, and became the only creative team to have two sketches on the same Spring Festival Gala stage at the same time. At the same time, the company jointly launched "Happy Mahua Theater", "Happy Mahua Street" and other column dramas with Heilongjiang Satellite TV and LeTV respectively, which were widely welcomed.
In 2013, the company jointly established the Xicheng Original Musical Base with Beijing Jingdu Cultural Investment Co., Ltd., and its subsidiary Beijing Urban Leren Cultural Development Co., Ltd., which specializes in musicals, is responsible for the operation and management of the base.
The company actively implements the "Culture Going Out" strategy, promotes external exchanges and cooperation in the performing arts industry, and has reached a cooperation intention with the International Cultural Project Agency, Russia's largest performing arts agency, to jointly host Chinese and Russian young singers' music will participate in a series of cultural exchange activities of the "China-Russia Youth Year".
The company has set up or is in the process of setting up branches in nearly 10 first-tier cities including Beijing, Tianjin and Shanghai to expand its performance business.
As one of the leading comprehensive cultural and entertainment brands in China with stage performances as its main business, Happy Mahua has obtained the only national cultural industry investment fund approved by the central government - China Cultural Industry Investment Fund investment.
Product Charm
The most anticipated fashion hotspot - "If you want to be happy, watch happy twists" has become the mainstream fashion for urban people's entertainment consumption.
The happiest and most humorous annual inventory - Happy Twist has formed a tradition of hilarious inventory of annual hot events, and every classic line is a catchphrase
The most popular and comedy genius The main creator of Fen - Happy Twist, both the director and the actor, are the most dazzling comedy stars on the stage
The narrative that respects the audience's IQ and EQ the most - Happy Twist's comedy conflicts are interlocking, and burdens fly everywhere. , full of laughs
The most popular comedy performance style - Happy Twist refuses to instill meaning, and the performance style is joyful and humorous
The stage with the most laughter, applause and cheers, the unlimited joy ——The performance of Happy Twist was full of laughter, applause, and cheers during the curtain call.
The most influential audience who are at the forefront of the trend——The audience of Happy Twist is pursuing a career. Success, but also the pursuit of joy and freedom, they are the trendsetters of the times
The performance with the most abundant gifts for the audience - Happy Twist Performance has always not only brought laughter to the audience, but also generously gave away various gifts< /p>
Audience crowd
More than 90% of Happy Twist’s million-person audience are white-collar workers and gold-collar workers aged 25-45. They either set trends or are at the forefront of trends. They advocate fresh and happy life concepts and ways. Most of them are elites with taste, purchasing power and influence in the city.
In addition to regular audiences, Happy Mahua has always focused on member building. By voluntarily filling in the membership application form before and after the theater performance, Happy Mahua has accumulated nearly 200,000 members, and the membership information is accurate and complete. Happy Mahua regularly organizes various unique activities that are deeply loved by urban youth.
Box office appeal
With its powerful brand, repertoire, and professional and precise promotion and sales, Happy Mahua has repeatedly created miracles in China’s performance field: every work has received It has become a commercial success, ranking first in the theater box office rankings for consecutive years. Coupled with its frequent appearances on Spring Festival Gala, Happy Mahua has gained box office appeal in various central cities across the country.