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The inheritance and innovation of music in the cultural industry

Analysis of the current development status of my country's music industry

my country's music culture industry has experienced unprecedented rapid development, and has developed to a great extent in the content, form, and connotation of the music industry. and innovation, and also created some excellent music products, which played a role in promoting the prosperity of the music culture market. However, in the development process of my country's music industry, there are still some outstanding problems that deserve our attention. Although competition in the music market has been increasing under the conditions of the socialist market economy, the development environment of the music culture industry lacks elements of freedom and innovation, and the competitiveness is obviously insufficient. Music products are influenced by traditional ideologies and do not focus on innovation and free creative elements, making the phenomenon of vulgar music and cultural products obvious. Of course, there are many new music works appearing, but not all new works have been effectively promoted. This is mainly because some music companies, while focusing on the production of music products, ignore the needs of the music market. A large amount of investment has resulted in cultural products that are single in form, repetitive in content, and rarely close to the public. Affected by the traditional music education and teaching system and education and training mechanism, the quantity, structure, and quality of talents in my country's music and culture industry cannot meet the needs of the development of the music and culture industry. Among music talents, it is extremely difficult to find compound talents who understand music, technology, and economics. This hinders the driving force of music and makes it difficult for the music and culture industry to realize Rapid development. As an important part of the cultural industry, the copyright protection issue of the music culture industry is a tireless issue for the cultural industry. In recent years, some record companies have invested a lot of money to create cultural masterpieces, but their works have been infringed, stolen or robbed by pirates, causing the record companies to ultimately suffer financial losses. In addition, due to the continuous development of the Internet economy, music and cultural products are used and downloaded for free, which has brought a greater impact to the traditional music market and infringed upon the legitimate rights and interests of music investors. The main reasons for this phenomenon are that the relevant laws and regulations of the music culture industry have not been perfected, the legal system is not operable, and the supervision is not strong.

Analyze strategies to promote the development of my country’s music culture industry

In the process of developing my country’s music culture industry, we must strengthen independent innovation capabilities, create music culture brands, and continuously enhance music culture. The core competitiveness of the cultural industry. First of all, in the development of the music culture industry, we must start from brand management, gradually build our own music culture brand, increase innovation, support music innovation, and try to avoid the phenomenon of copying and pasting in the cultural industry. Secondly, on the basis of improving the ability of independent innovation, we must pay attention to the foundation of traditional music culture and the platform of economy and technology, and create music and cultural products based on traditional music culture innovation that meet market demand and have a certain scientific and technological content. Bold innovations are made in all aspects of planning, creation, production, publicity and marketing of music and cultural products to continuously improve the market competitiveness of the cultural industry. Under the current market economic conditions, the integration of the music industry with other industries has become an inevitable trend. Therefore, when cultivating music professionals, we must pay attention to the cultivation of compound talents, constantly adjust the talent education structure, cultivate high-end talents, marketing A compound talent that combines talent and musical talent. First of all, colleges and universities should actively open some majors that integrate music with other disciplines such as music economics, music management, and music marketing, and strengthen the training of teachers, teaching equipment, and professional skills in colleges and universities to promote the improvement of the quality of music-specific talents. Secondly, music companies should strengthen the training of employees, organize employees to participate in learning and practice, and continuously improve the professional and technical capabilities of employees. Finally, society should cultivate a strong music cultural atmosphere through various forms, such as music industry forums, etc., to stimulate the enthusiasm of musical creative talents to create music cultural products. In order to promote the healthy, orderly and sustainable development of the music culture industry, it is necessary to strengthen the construction of music laws and regulations, protect the intellectual copyright of the music culture industry, expand the development space of the music industry, and create a healthy and positive development environment for the music culture industry. First of all, we must improve the protection policy for music intellectual property and protect the legitimate rights and interests of music cultural enterprises and original creators. Secondly, it is necessary to implement the protection policy of music property rights, increase the intensity of crackdown on piracy, crack down on illegal websites that harm the order of the music market in accordance with the law, and expand a broader development space for legal music enterprises.