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Kugou is a digital music interactive service provider with strong technological innovation genes in China. It is committed to providing complete solutions for Internet users and the development of the digital music industry.

On Kugou Music, the division of labor among the four major functions of listening, watching, singing and playing is different. “Listening” is the cornerstone of the entire music ecosystem; the “watching” section is mainly based on the live broadcast function and is closely related to music. Short videos and self-made music programs form an audio-visual linkage; the "singing" section, "being a judge" and "fighting in the ring" are integrated into the online karaoke function. In addition, it also provides personalized tools such as "Viper Sound Effects", "Double Speed ??Playback", "Music Recognition", and "Running Mode".

Kugou Music TV version is a genuine online music client created by Kugou Music for smart Android platforms such as smart TVs and TV boxes. Kugou Music has a genuine music library, where you can enjoy high-quality music, high-definition singer photos and verbatim karaoke-style lyrics. Kugou Music HD car version is a car music platform built for car lovers.

On July 15, 2016, Tencent announced a partnership with China Music Corporation ("CMC"). QQ Music, Kugou Music, and Kuwo Music will be merged into A new music group - Tencent Music Entertainment Group.

Although it is not a rumored acquisition, Tencent has become the major shareholder of New Music Group through asset swap for equity. However, both parties declined to further disclose Tencent's shareholding ratio. Earlier, sources said that China Music Group was valued at as much as 10 billion yuan in this round of transactions.

“Conservatively estimated, the market share of New Music Group after the merger exceeds 70%,” Xue Yongfeng, director of Analysys Internet Entertainment, pointed out to Nandu reporters that the digital music market is already dominated by Tencent. With the development of legalization of domestic digital music, consumers will have to pay for more and more songs in the future.