In recent years, music competitions have emerged one after another, and many of them are popular among the public. There are different styles of music itself, and ancient style is also one of them. I have heard ancient music, but rarely can I sing after hearing ancient paintings. What kind of scene will it be when music and ancient paintings are combined?

The case shared today is a clever combination of music and ancient paintings. It is the "Ancient Paintings Can Sing" music innovation competition jointly organized by Tencent NEXTIDEA, QQ Music, and the Forbidden City. The competition was advertised in WeChat Moments and attracted attention. Let's take a closer look at the content of this advertisement:

Thousands of years ago, an 18-year-old boy drew "Thousands of Miles of Rivers and Mountains"

Thousands of years later, another boy will be 18 years old soon The young man "sings" this painting to you for the first time

1. Long Bridge Lying on the Waves

Interpretation: The huge bridge spans the vast river, connecting two groups of mountains, and there is a bridge in the center. Pavilions and pavilions were built for pedestrians to enjoy the scenery and rest - Song Dynasty King Ximeng's Thousand Miles of Rivers and Mountains

2. Guests in the hall can speak clearly

Interpretation: Scholars and officials gathered in the courtyard, or chanted , debate, or inquiry

——Song Dynasty King Ximeng’s Thousand Miles of Rivers and Mountains

3. Tourists watching waterfalls

Interpretation: the most prominent twin waterfalls in the scroll The wonders that appear at the same time as the Four-fold Waterfall attract people to come and watch the scenery

——The Picture of Thousands of Miles of Rivers and Mountains by King Ximeng of the Song Dynasty

4. Watermills to grind grain

Interpretation: A vertical water mill across a mountain stream. Its overall construction and internal structure are meticulously and clearly identifiable, reproducing the prosperity of official mills in the Northern Song Dynasty

——Thousands of Miles of Rivers and Mountains by King Ximeng of the Song Dynasty

5. Eagle Peaks Struggle for Green

Interpretation: As the highest peak in the whole volume, the rocks are stacked on top of each other in a vertical, oblique, and twisted shape to form a cluster of peaks and the main peak. The majestic scene of towering mountains - Song Dynasty King Ximeng's Thousand Miles of Rivers and Mountains

6. Return to the sail after rain

Interpretation: After the summer rain, the scene of the boatman returning with a boat full of goods and rowing the oar , the drums and sails in the river are returning, and there are only a few pedestrians on the shore, presenting a peaceful and calm scene.

——A Thousand Miles of Rivers and Mountains by Wang Ximeng of the Song Dynasty

This advertisement is in the form of H5 and hits the circle of friends. The background music is based on "A Thousand Miles of Rivers and Mountains" by Wang Ximeng, an 18-year-old young painter in the Song Dynasty. " is the prototype of the creation, and the painting "Thousands of Miles" sung by Yi Yang Qianxi shows the painting in the form of singing from thousands of miles away. With the theme of "Ancient Paintings Sing", this competition encourages young creatives to convey the cultural connotation of ancient Chinese paintings and inherit traditional culture in the form of music creation. Call on young people to use music as a touch point to combine the ancient paintings of the Forbidden City with modern music, so that "the ancient paintings can sing"!

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)