In order to ensure the high quality and high level of work, it is often necessary to make a plan in advance. The plan is a written plan with clear contents and clear steps. So how do we write the plan? The following is my plan for opening a new beauty salon, hoping to help you. Program of opening a new beauty salon store 1
I. Purpose of the activity
The year-end appreciation meeting of beauty salons will strengthen customer loyalty in the form of old customers, drive sales and improve the performance of beauty salons.
guide and educate customers about consumption and health and beauty through the communication of terminal meetings. Keep old customers and develop new customers with various promotional activities.
second, the theme of the event
2xx Thanksgiving Appreciation Meeting of Beauty Salon
third, the event time
2xx January xx to xx
fourth, the publicity method:
1. Banners are hung outside the store for publicity to attract customers.
2. Making leaflets and invitations.
V. Activity process and content
(1) Preparatory work
1. Presiding speech
2. Speech by the beauty salon owner) (guest leaders can be added)
3. Invitations, gifts (more than 1 copies) and invitation words activity flow cards.
4. Making promotional videos of beauty salons
5. Defining all kinds of personnel. (Performers, awarding personnel, service personnel, organizers, group leaders and general leaders)
6. Venue-related matters. (time, place, expenses, dining matters, accommodation matters, play routes, venue layout, stage sound effects setting, materials and personnel in place)
7. Time convergence. (check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)
8. Program preparation. (There can be programs in the beauty salon)
9. Safety inspection and safety assessment
(II) Check-in time and matters
Check-in seats are determined, check-in service personnel are in place, background music (elegant and progressive) starts, photography is in place, and guests enter the venue in turn to sign;
the service staff led the guests to sit in turn, the tea boy poured tea at the right time, and the beauty salon owner gave them a full reception. (The music is switched according to the situation of the guests entering the venue)
(3) The party stage-the promotion of the overall image of the beauty salon
After the guests enter the venue, the music is gradually reduced, and the lights are cut in, and the atmosphere is set off for 3-5 minutes first;
In order to attract the guests' expectation, the host enters the venue, applause stops, music stops, lights chase, and the host enters the words.
(4) Speech stage of the beauty salon owner-speech at the beauty salon manager's appreciation meeting
The beauty salon owner went on stage, cut in the music, cut in the lights, the scene was quiet and applauded in real time, and the leader finished his speech and the host cut in.
When the meeting is partially over, a speech is delivered to the end of the meeting, music is cut in, and the stage of literary performance is introduced, with lights cut in and the atmosphere set off.
(5) stage of literary performance. Employee's elegant demeanour display
The performance begins, the music cuts in, the lights cut in, the host enters the venue, and the host gives a speech.
Then the staff of the beauty salon will perform on stage, so that customers can know the versatile beauticians and deepen their impression of beauticians.
(6) Start the lottery
This lottery activity is to strengthen the interaction with customers, so that customers can actively participate in the activity, give back to customers with true feelings, and let customers feel the intention of the beauty salon, which is also a good opportunity for promotion.
(7) Dinner stage
Dinner service personnel are in place, guests and leaders enter the venue to make a toast, and the meal can be decided according to the situation.
6. Invitation letter from customers at the year-end appreciation meeting
Dear customers:
Hello! The 2xx Anniversary Grateful Appreciation Meeting jointly created by beauty salons and companies invites you to come!
the year of 2xx is about to pass. In order to thank you for your company all the way, our store will hold an annual thank-you meeting on December xx, when there will be rich gifts.
there is still a chance to win the grand prize! You don't have to pay anything, as long as you can participate, there will be gifts and grand prizes waiting for you! Welcome to the beauty salon! Scheme for opening a new store in a beauty salon 2
1. Purpose and significance of holding a year-end thank-you meeting in a beauty salon:
Generally speaking, the year-end thank-you meeting in a beauty salon has the following purposes:
1. Thanking customers-the end of the year is a busy season for all industries, and strengthening customer loyalty in various forms of giving back to old customers.
cultivate the feelings between customers and beauty salons in a pleasant atmosphere, and promote customers and employees to become friends.
2. Full customer coverage-9% of old customers are locked in one meeting, so that customers are not lost.
3. Double performance-drive sales, improve the performance of beauty salons, and achieve great performance in a short time.
4. consumption upgrade-within 3 days, customer B will be upgraded to customer A, and customer C will be upgraded to customer B. Through the communication at the terminal meeting, customers will be guided and educated on the concepts of consumption, health and beauty.
5. bring forth the old and bring forth the new-the promotion of new products and projects will give customers a sense of freshness.
6, a large number of new recruits-8% of old customers introduce new customers to us, and keep old customers with various promotional activities to develop new customers.
7. Absolute clinch a deal-more than 8% of old customers clinch a deal, and more than 5% of new customers clinch a deal
8. Delineate employees-employees earn more than three times in 3 days, which is beneficial to the stability of the team. Through the influence of supervising teachers, the beautician's sales awareness and sales ability can be strengthened.
9. lock in the future-8% of customers are firmly locked in, which has great industry influence and makes beauty salons famous in the local area.
1. Revitalize the heavy customers-8% of the sleeping customers are activated to spend again
2. Various ways to hold the year-end appreciation meeting in beauty salons
Activity forms: Gala+Entertainment+Appreciation+Preferential Policies+Recharged Consumption+Driving Crowds+Lottery+Dinner
In the form of activities, the whole meeting can be connected by various entertainment programs in series.
III. Themes of various beauty salons' year-end thank-you meetings
Activity themes: Thanksgiving thank-you meeting, members' carnival day, health culture festival, beauty health forum, beauty art festival and so on.
Fourth, the design scheme of the beauty salon's year-end appreciation meeting
(1) The main purpose of the activity: to determine the real purpose of the activity and make clear the hope. Customer appreciation, gratitude meeting, cultural festival, enterprise publicity, expert forum, new project promotion.
(2) Activity objective: to formulate the standards and performance, store image and customer accumulation of the activity. Must be digital, standardized and measurable.
(3) Activity content: Make corresponding activity content according to the activity theme, which can be single or combined.
(4), activity promotion mode
1, internal promotion:
(1), hanging banners and pasting advertisements in beauty salons to attract customers;
(2) The beautician preaches to the customers and transmits the activity information.
(3) Hang advertisements for the annual activity plan of beauty salons, so that customers can detail the annual activity plan in the store.
(4) Use the SMS platform to send short messages to customers to inform them of the activity plan.
(5), beauticians call customers and conduct telemarketing.
2. External publicity
(1) Promotion activities outside the store.
(2) distribute leaflets and invitations for publicity.
(3) Carry out online advertising.
(4), advertising media, newspapers, television and radio publicity.
(5), outreach association publicity.
(6), marketing staff external marketing.
(5), meeting policy
1, pre-meeting marketing-determine the preferential policies for activities before the implementation of the meeting, pre-preparation matters and target performance.
2. In-conference marketing-formulate the conference activity plan, activity details and preferential activities.
3. Post-meeting marketing-preferential policies and implementation measures for customers who have not completed the transaction after the meeting.
(VI) Participants
The main participants in the event have the following roles: organizer (beauty salon), participant (customer), implementer (beauty salon, equipment provider, audio provider, performer), propagandist (advertisement, radio, reporter, me) and supporter (manufacturer, expert, partner).
(7), event supporters
event supporters mainly refer to beauty salon product suppliers and some parties. A good meeting must have the strong support of manufacturers, and it has a greater advantage in attracting customers.
(8) Time for holding activities
The year-end appreciation meeting of beauty salons is usually arranged at the end of the year, that is, at the end of December, and many people will also arrange it on New Year's Day of the next year, or around the Spring Festival. However, for all walks of life, various customer activities, especially some supermarkets, should be held in advance, so that customers' money can be spent in their own beauty salons in advance, so the time is arranged in December and.
(9) Materials and accessories required for the activity: Plan for opening a new beauty salon 3
1. Learn from the credit card master and slave card system, and implement the "member registered card" mode
The method is that each membership card can handle one registered card as long as it is filled with the denomination of 1% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registered cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 1% of the face value. The overdraft limit is borne by the main card holder, and the beauty shop informs the main card holder to recharge before the value reaches the critical limit according to the consumption amount of the main card and the sum of all overdraft limits, otherwise the use will be suspended.
The advantage of this method is that your members can give away their beauty membership cards as gifts (different from the borrowing of membership cards in the process of use, because it is "borrowing" and "giving", which makes a big difference in interpersonal relationships). You can increase the cash flow and expand the number of associate members at the same time, which is particularly useful for those customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use treatment cards will increase their interest in changing to membership cards, and old members will also bring.
Second, promote the mode of "women spend money, men spend money"
It is an undeniable fact that the wealth in today's society is still in the hands of men, and they are often willing to pay for the women they care about or care about, especially for women's beauty.
your store can promote the membership card as a gift from men to their favorite women (of course, this item must be properly packaged and publicized), which will expand the customer base and cash flow, and you will find that this new customer base is easier to pay for than women as long as the salespeople and methods are suitable.
Third, horizontal alliances, joint promotion
is to unite the clothing, leather bags, shoes, hats, cosmetics and other industries related to customers' consumption, and select a suitable one in each industry to form a business alliance (not too far away from the current two beauty salons). As long as customers become members of one of them, they are members of all members of the entire alliance, enjoying all the benefits provided by alliance members, similar to various bank credit cards.
this can * * * enjoy the customer resources, expand the prospective customer base, reduce the promotion cost and enhance the popularity of the beauty shop in the long run. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.
Fourth, use the conference marketing model for reference to promote in-store products such as membership cards through free training and networking activities.
You can often hold some free training seminars or networking activities such as beauty, housekeeping and children's education in your two stores, and start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the in-store and your beauty shop during the activities, so as to expand the new customer base and enhance the popularity of the beauty shop.
none of the above methods need huge advertising investment, and what is more important is customer communication and long-term persistence. Of course, it can be carried out more quickly and effectively with the opportunity of celebration and proper publicity. I believe that your store has enough experience to operate the advertising mode and storefront activities, so I won't go into details here. Plan for opening a new beauty salon store 4
At the end of the year, all major beauty salons are also busy and begin to plan the annual terminal appreciation meeting. As the name implies, the purpose of the appreciation meeting is to further close the relationship with customers and make a good foundation for next year's business. Sort out the key points of the beauty salon year-end appreciation meeting for your reference only.
1. Inviting customers effectively
Hanging banners and posters with the theme of "Terminal Club" outside the store one month before the event, placing and displaying terminal club prizes in the store, and highlighting the brand on the product showcase, thus creating an overall terminal club atmosphere.
whether customers can be invited effectively directly affects the success or failure of the terminal. For beauty salons with good customers, it is recommended to sell invitations, and products and services will be presented with invitations. On the one hand, it can determine the number of people and reduce the cost burden, and on the other hand, it can cultivate the mentality of end customers to pay first, which is conducive to the promotion of the event site.
For beauty salons that are not very good for tourists, it is undoubtedly more practical and effective to send invitations free of charge. Customers can be invited by old customers bringing new customers or sending orders in the community. Generally speaking, inviting customers should be based on the actual situation of beauty salons, whether it is "selling" or "sending" or a combination of "selling first" and "sending" and "selling", it needs to be fully considered before implementation.
second, make detailed planning
three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, bring up the files to fully understand the current consumption of customers in the beauty salon. For new customers, we should pay attention to guidance, and make sales planning as early as possible according to the information fed back by their receipt, such as age and occupation. According to the information collection, consider the main content and creative process of the terminal meeting, and make a detailed thank-you meeting plan.
The main purpose of the year-end appreciation meeting of beauty salons is to connect with customers' feelings and thank their old customers. In practice, the year-end appreciation meeting of beauty salons often